AccountMate vs. AdEspresso by Hootsuite

AccountMate is a great product for wholesale and distributors. It manages the inventory cycles comprehensively, from purchasing to stocking, to sales and delivery. There are a great many tools available to manage inventory, properties, and financials. The availability to have third-party add-ons offers even greater opportunities to meet the needs of the end-user. The system is not really suited for certain types of service industries: legal, medical, and those businesses that invoice on time.

Incentivized

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)

Incentivized

• Ease of use
• Ability to easily adapt the solution to fit the needs of the end user
• Integration of data across different platforms

Incentivized

• A/B testing
• Mass advertising
• Budget and finance

Incentivized

• Custom reports: The current system uses Crystal Reports, which is a bit cumbersome.
• True cloud-based solution is missing

Incentivized

• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

Incentivized

We use AccountMate for a number of reasons, particularly its ease of use and the ability to customize any part of the system (with source code residing on the end-user system--a HUGE advantage).

Incentivized

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Incentivized

• Allows us to quickly gain insight into the current and past performance of the company

Incentivized

• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

Incentivized