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202 Ratings
59 Ratings
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Score 8.9 out of 100

Adobe Experience Manager

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202 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Chris Hall | TrustRadius Reviewer

Adobe Experience Manager

We were expanding into a more aggressive social media approach and [Adobe Experience Manager] made all the difference. It has also allowed us to [promote] contactless documentation and eSignatures during the pandemic. It makes it so simple to manage various media- social, desktop, tablet, phone, whatever- all from one workspace. It is well suited for pretty much anything within the digital marketing and CMS fields.
Mark DiNallo | TrustRadius Reviewer

Feature Rating Comparison

Security

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.6
Role-based user permissions
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.6

Platform & Infrastructure

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
8.2
API
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
8.0
Internationalization / multi-language
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
8.4

Web Content Creation

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.7
WYSIWYG editor
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.8
Code quality / cleanliness
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.1
Admin section
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.3
Page templates
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.7
Library of website themes
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.6
Mobile optimization / responsive design
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.9
Publishing workflow
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
8.4
Form generator
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.9

Web Content Management

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.3
Content taxonomy
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.5
SEO support
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.1
Bulk management
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.1
Availability / breadth of extensions
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.6
Community / comment management
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.3

Pros

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
  • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
  • Data is captured and processed in real-time which reveal unknown issues as they are happening.
  • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
Nick Preese | TrustRadius Reviewer

Adobe Experience Manager

  • Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
  • Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
  • Components availability
Anonymous | TrustRadius Reviewer

Cons

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • IBM CXA leverages script tagging to inspect specific behaviour patterns. A tagging engine against your web assets is a must-have to simplify script insertion and avoid having to leverage internal IT resources to modify web code.
  • Tag management is perhaps the most challenging aspect of IBM CXA. In our view, this could be abstracted further and therefore simplified.
  • We would like to see connectors with UBX to common platforms such as CRM, marketing automation. The more this is readily available, the quicker the time to value for clients.
Chris Hall | TrustRadius Reviewer

Adobe Experience Manager

  • The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome.
  • There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like Wordpress.
  • Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems.
  • The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) 5.2
Based on 2 answers
The comprehensive set of tools IBM Tealeaf provides is so unique to what it can do. It continually provides value beyond what it costs. It is like free money. There hasn't been a tool that has replace what it can do. Without it, people and teams managing their application or website would be much more difficult
Nick Preese | TrustRadius Reviewer

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Adobe Experience Manager

Adobe Experience Manager 8.4
Based on 10 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Adobe Experience Manager

Adobe Experience Manager 7.9
Based on 10 answers
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 4 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Alternatives Considered

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Analytics! We want to utilize software that gave us basic information back. Obviously, with technology becoming smarter, more updated and more efficient, we converted to software that would handle that...IBM. we've realized that analytics are so beneficial to the reelection process, how we communicate with constituents and the way we relay information to the community.
Tanu Chahal | TrustRadius Reviewer

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Return on Investment

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • Best tool to measure and track our website activity.
  • Gives us an idea of which strategy on our layout is working better.
  • Representation of data through graphs and charts is very helpful.
Rohan Kashyap | TrustRadius Reviewer

Adobe Experience Manager

  • We have been able to meet our first objective of rolling out a site to replace our current Students site well within time parameters
  • We were able to deploy the site to replace our County Offices within three months, and the users have been able to turn out acceptable content
Diana Williams | TrustRadius Reviewer

Pricing Details

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
9.5
Adobe Experience Manager
7.7

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
5.2
Adobe Experience Manager
9.0

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
8.4

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
7.9

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Adobe Experience Manager
8.7

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