Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) vs FortiSIEM

• Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
• It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
• Data is captured and processed in real-time which reveal unknown issues as they are happening.
• Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.

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• Log aggregation and analytics
• CMDB
• Device inventory and remote management .
• It can be used by Managed Security Providers who have multiple customers as it offers multi organization support .

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• More knowledge sharing sessions
• UI/UX Improvements
• More tooltips on icons

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• Non-intuitive/unattractive user interface
• Too many features that will usually remain unused
• Very crowded (too many icons) portal
• The reporting feature is confusing, e.g. you have to click on the "refresh" button to get the result of your inquiry. The report generation process can be much easier, as the user interaction is not pleasant.

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• The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
• The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.

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• Other SIEM solutions were cost prohibitive at the time of purchase (2016).
• Just like any other SIEM, it helped draw a better picture of our current security posture.

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