Coremetrics / IBM Digital Analytics (discontinued) vs. Guru

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

Guru has been amazing in making sure my team is well-prepared by giving them information that they have been lacking. Keeping things all in one spot has been a game-changer for my team, and there are no questions about where something is located. "It's in Guru!" has been my tagline for the last eight months (since implementation)! Guru has not been great as a content keeper of PowerPoint presentations. I am looking for a solution for this, but in the meantime, we are still using a computer file folder to store all of our presentation materials.

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• I use it to help me remember what I did and to provide tutorials that frequently need to be repeated in order to assist other employees of the organization.
• Configuring an FTP program is a method that is consistent with just minimal modifications each time.
• the feature to pass verification to other team members and even have Guru flag articles for re-verification on a schedule is amazing.

Incentivized

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I think the tab that suggests other cards would helpful.
• My search for specific words opens too many cards, and it is very difficult to pinpoint exactly what I am looking for.
• I would recommend a feature of recently viewed or most popular tabs. I am sure those logging on are all looking for most of the same information.

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

With Guru, information flows seamlessly through your organization, cutting through meeting and chat fatigue and giving your team time back to stop looking for information and do what you hired them to do. Guru does the heavy lifting to get you set up quickly, ensuring information is readily accessible when and where it’s needed, all while improving in quality over time

Incentivized

Very easy to implement and use.

Guru has always been easy to use. The only feature that seems overly complex is the analytics section, which we don't tend to look at. We've never had any difficulty with creating collections, boards or cards, or with sharing them with our internal team or external partners.

Incentivized

Never had any issues

It syncs up to my email making it easy

Incentivized

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Guru works fine for me, I have not encountered any issues

Incentivized

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The only reason I do not give it a a ten is because I think there is still some room for improvement in meeting the different time zone needs of their customers, but overall their support is top notch. Friendly, capable, and quick.

Incentivized

It help us to more familiarize via navigation

Incentivized

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

It was done promptly with right depth of training.

Incentivized

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

It was a longer process to get it activated with all our cards and information. Once it was uploaded, it worked great for our team.

Incentivized

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

First of all, when it comes to pricing, GURU was way more convenient and affordable at the same time. Also, with administrative organizational features, GURU has more to offer and more convenience as well. All in all, we, as a Team of managers in Fabfitfun, decided to go with GURU. We surely recommend this to our colleagues.

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Right now, only customer support using Guru

Incentivized

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

• Streamlined Knowledge Sharing: Guru has significantly improved Tripleseat's internal knowledge sharing. With its user-friendly platform, our team can easily create and access critical information, ensuring everyone stays on the same page. This has boosted collaboration and efficiency across different departments.
• Enhanced Sales Enablement: Guru's role in building battle cards for our Sales team has been a game-changer. The platform provides quick and easy access to up-to-date, relevant content, helping our sales representatives stay well-informed and confident during customer interactions. This has positively impacted our sales process and customer engagement.
• Responsive Support and Guidance: The Guru support team's responsiveness and willingness to assist have been invaluable. Whenever we've had questions or needed guidance, they've promptly scheduled meetings, offering insights and suggestions that have proven instrumental in optimizing our use of the platform. This proactive support has contributed to a positive overall experience with Guru at Tripleseat.

Incentivized