Coremetrics / IBM Digital Analytics (discontinued) vs. IBM Cloud Pak for Business Automation

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

Well Suited Scenarios IBM Cloud Pak shines in scenarios where complex workflows, such as project management in web design, require automation. It's also highly effective for collaborative content creation, enabling seamless content approval. Less Appropriate Scenarios Conversely, it may be less suitable for organizations with simpler task management needs that do not fully leverage its robust capabilities. Also, companies with limited IT resources might face challenges during setup and customization.

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• I like how this tool provides us with automation capabilities to all our business processes hence improves our productivity.
• Helps us to analyze complex workflows for our clients.
• Accelerate our growth to digital transformation.
• Reduce clients wait time. Hence we are able to deliver on time.

Incentivized

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• For heavy load, the performance should be improved
• The integration with the messaging system is a bit tricky and hence example documentation could be provided
• It is a very nice and powerful tool however still not very known, marketing needs to be improved

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

IBM Cloud Pak provides modernization in collecting, organizing and analyzing data. This product provides to unify market leading services such as data management, DataOps, governance, business analytics and automated AI. IBM Cloud Pak is best for resource and infrustructure optimization. IBM Cloud Pak is capable to accomodate our business automation needs.

Incentivized

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

There are various products that are similar to IBM Cloud, but IBM Cloud Pak for Business Automation stands out overall. IBM Cloud offers valuable features such as analytics, cognitive abilities, and data management capabilities. Additionally, it places a strong emphasis on security and compliance, with features such as role-based access control and encryption. Moreover, it allows for easy integration with other systems and platforms.

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

• Quick to automate repetitive tasks and finish them with speed and accuracy hence saving time and operational cost.
• Bots are life saviours because they are able to learn fast without feeding any information most of the manual work is done accurately and diligently.
• Reduce human errors by reducing how we manually input data into all our business processes.

Incentivized