45 Ratings
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Score 7.6 out of 100
Top Rated
387 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Chris Hall | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.0
a/b experiment testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
8.0
Split URL testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.7
Multivariate testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.6
Multi-page/funnel testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.3
Cross-browser testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.1
Mobile app testing
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.3
Test significance
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.9
Visual / WYSIWYG editor
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.1
Advanced code editor
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.5
Page surveys
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.4
Visitor recordings
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.2
Preview mode
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.7
Test duration calculator
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.2
Experiment scheduler
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.9
Experiment workflow and approval
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.0
Dynamic experiment activation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.4
Client-side tests
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.4
Server-side tests
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.8
Mutually exclusive tests
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.4

Audience Segmentation & Targeting

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.4
Standard visitor segmentation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.7
Behavioral visitor segmentation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.3
Traffic allocation control
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
8.0
Website personalization
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.8

Results and Analysis

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.1
Heatmap tool
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.7
Click analytics
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.3
Scroll maps
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.1
Form fill analysis
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.5
Conversion tracking
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.5
Goal tracking
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.5
Test reporting
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.6
Results segmentation
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.1
CSV export
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.5
Experiments results dashboard
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.1

Pros

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
  • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
  • Data is captured and processed in real-time which reveal unknown issues as they are happening.
  • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
Nick Preese | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • More knowledge sharing sessions
  • UI/UX Improvements
  • More tooltips on icons
Anonymous | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) 5.2
Based on 2 answers
I do not have power over contracts.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Added benefit
Anonymous | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
  • The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
Chris Hall | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Pricing Details

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
7.7
Optimizely
8.8

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
5.2
Optimizely
9.0

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.3

Reliability and Availability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
9.0

Performance

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
6.0

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
9.1

Online Training

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
3.0

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
8.0

Scalability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Optimizely
7.0

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