102 Ratings
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Score 5.8 out of 100
55 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Acquia Digital Experience Platform
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.1
Acquia Digital Experience Platform
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Acquia Digital Experience Platform
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Acquia Digital Experience Platform
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
Acquia Digital Experience Platform
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Acquia Digital Experience Platform
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Acquia Digital Experience Platform
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Acquia Digital Experience Platform
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.1
Acquia Digital Experience Platform
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.1
Acquia Digital Experience Platform

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Acquia Digital Experience Platform
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Acquia Digital Experience Platform
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Acquia Digital Experience Platform
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Acquia Digital Experience Platform
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Acquia Digital Experience Platform

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Acquia Digital Experience Platform
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Acquia Digital Experience Platform
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Acquia Digital Experience Platform

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Acquia Digital Experience Platform
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Acquia Digital Experience Platform
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Acquia Digital Experience Platform

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.8
Acquia Digital Experience Platform
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Acquia Digital Experience Platform
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.7
Acquia Digital Experience Platform
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Acquia Digital Experience Platform

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Acquia Digital Experience Platform
8.0
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Acquia Digital Experience Platform
8.0
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Acquia Digital Experience Platform
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Acquia Digital Experience Platform
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.9
Acquia Digital Experience Platform
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Acquia Digital Experience Platform
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Acquia Digital Experience Platform
Internationalization / multi-language
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.0

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.3
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.3

Web Content Creation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.5
WYSIWYG editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
10.0
Code quality / cleanliness
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
9.0
Admin section
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
9.0
Page templates
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.0
Library of website themes
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.0
Mobile optimization / responsive design
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
9.0
Publishing workflow
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
9.0
Form generator
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
6.0

Web Content Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.4
Content taxonomy
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
9.0
SEO support
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.0
Bulk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.0
Availability / breadth of extensions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
9.0
Community / comment management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acquia Digital Experience Platform
8.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Acquia Digital Experience Platform

If you're project requires a multisite architecture with scalable site deployment, and your budget allows, I would recommend Acquia. Acquia pricing sits more on an Enterprise level, so it is overwhelming if you're hosting a smaller site. Pantheon is much more suited for smaller, one-off, independent sites, and they provide similar tooling, availability, and free SSL with every site. If you need to control every aspect of your server environment and you have a server admin on staff, then Rackspace can provide you with an open hosting environment for you to configure yourself.
Kyle Taylor | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Screenshots

Acquia Digital Experience Platform

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acquia Digital Experience Platform

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Acquia Digital Experience Platform
7.9

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Acquia Digital Experience Platform
10.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Acquia Digital Experience Platform

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Acquia Digital Experience Platform

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Acquia Digital Experience Platform

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Acquia Digital Experience Platform

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Acquia Digital Experience Platform

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Acquia Digital Experience Platform

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