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Top Rated
648 Ratings
114 Ratings
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Score 8.8 out of 100

Adobe Analytics

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Top Rated
648 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics is a powerful tool that is able to capture multiple
levels of data, provide reports on an automatic schedule, and is capable
of tracking data across multiple platforms such as websites, mobile
apps, and streaming services. The main drawback of the product is there
is a steep learning curve that comes with the sheer scale of
customization and tracking options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Analytics
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Adobe Analytics
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Analytics
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Adobe Analytics
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Adobe Analytics
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Analytics
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Adobe Analytics
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Analytics
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Analytics
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Analytics

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Analytics
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Adobe Analytics
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Adobe Analytics
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Analytics
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Adobe Analytics

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Analytics
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Adobe Analytics
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Analytics

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Adobe Analytics
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Adobe Analytics
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Adobe Analytics

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
Adobe Analytics
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Adobe Analytics
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Adobe Analytics
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Adobe Analytics

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Adobe Analytics
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Adobe Analytics
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Adobe Analytics
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Adobe Analytics
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Adobe Analytics
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Adobe Analytics
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Analytics

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Adobe Analytics

  • Real-time access to website performance throughout the entire digital experience.
  • Flexible & comprehensive custom report building using the Analytics Workspace tool
  • Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
Jeff Thomas | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Adobe Analytics

  • Color scheme is not great, especially if you're color blind
  • Finding a specific dimension within a dimension group (for example, if you're looking for "Paid Search", you cannot search for it - instead, you must know it is located under "Channel").
  • Variance test or chi squared test analysis (to be fair, this is not a typical analysis tool function)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics 7.6
Based on 42 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics 7.7
Based on 22 answers
[Adobe Analytics] is super easy and can hold a huge dataset. Since it is online our system takes no load and runs faster. Reports and dashboards are super easy to build. The report section is even more interesting for a new user to pull reports with few clicks and without many manual interventions like coding etc.
Saurav Khawas | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics 6.9
Based on 48 answers
The initial emails to Client Care are rarely handled correctly. We very often get brushed-off with just a link to existing documentation on the Adobe website. It isn't until we escalate that we actually get closer to the answers that we need. This can be very frustrating, especially when it is an error or problem on the Adobe side, and not user error.
Anonymous | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Adobe Analytics

I personally feel Adobe currently has the best offering, closely followed by Google Analytics.Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Adobe Analytics

  • Adobe Analytics tool has helped our marketing team determine which campaigns and tactics drive more engagement and sales. So, they spend more budget in those channels to drive higher revenue efficiently
  • Adobe Analytics tool has helped our merchandising team determine which categories and items have higher conversion rates. So, they can stock more of those products.
  • Adobe Analytics has helped out IT team determine which day of the week and time of the day sees lowest traffic. So, they can do their application releases without impacting business
Gaurav Gour | TrustRadius Reviewer

Screenshots

Adobe Analytics

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Adobe Analytics
8.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Adobe Analytics
7.6

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Analytics
7.7

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Adobe Analytics
9.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Analytics
8.5

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Adobe Analytics
6.9

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Analytics
3.6

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Adobe Analytics
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Analytics
7.0

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