112 Ratings
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Score 8.5 out of 100
136 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Adobe Target

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.
Terri Harris | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Target
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Adobe Target
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Target
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Adobe Target
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Adobe Target
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Target
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Adobe Target
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Target
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Target
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Target

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Target
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Adobe Target
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Adobe Target
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Target
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Adobe Target

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Target
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Adobe Target
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Target

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Adobe Target
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Adobe Target
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Adobe Target

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Adobe Target
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Adobe Target
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Adobe Target
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Adobe Target

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Adobe Target
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Adobe Target
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Adobe Target
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Adobe Target
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Adobe Target
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Adobe Target
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Target

Testing and Experimentation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.5
a/b experiment testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
6.4
Split URL testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
6.2
Multivariate testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.3
Multi-page/funnel testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.1
Cross-browser testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.2
Mobile app testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.9
Test significance
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
5.7
Visual / WYSIWYG editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
5.7
Advanced code editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.1
Page surveys
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.6
Visitor recordings
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.2
Preview mode
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.3
Test duration calculator
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.8
Experiment scheduler
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
9.1
Experiment workflow and approval
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
6.3
Dynamic experiment activation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.6
Client-side tests
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
5.9
Server-side tests
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.5
Mutually exclusive tests
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.8

Audience Segmentation & Targeting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.8
Standard visitor segmentation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.3
Behavioral visitor segmentation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.8
Traffic allocation control
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.6
Website personalization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.3

Results and Analysis

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
6.7
Heatmap tool
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.8
Click analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
5.5
Scroll maps
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.7
Form fill analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.2
Conversion tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
5.6
Goal tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
6.2
Test reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
5.7
Results segmentation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
5.9
CSV export
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.7
Experiments results dashboard
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
7.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Adobe Target

  • Robust targeting - Not just within the targeting/audience capabilities, but even using the profile script functions for more complex tests or when desired targeting is not "out-of-the-box."
  • Integrates extremely well with Adobe Analytics, which is to be expected - Being while both were not initially developed by Adobe, they now own each and has made drastic strides over the last few years to improve that integration through Analytics for Target (A4T).
  • Form-based editor has a bit of a learning curve, but very intuitive once you become familiar with it.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Adobe Target

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Adobe Target

Adobe Target 6.1
Based on 8 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Adobe Target

Adobe Target 8.0
Based on 6 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Adobe Target

Adobe Target 3.6
Based on 17 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Adobe Target

Adobe Target 7.2
Based on 10 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Screenshots

Adobe Target

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Adobe Target
4.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Adobe Target
6.3

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Target
1.1

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Adobe Target
6.1

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Target
8.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Adobe Target
3.6

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Target
8.1

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Adobe Target
6.1

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Target
7.2

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