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93 Ratings
101 Ratings
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Score 6.5 out of 100

AppsFlyer

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93 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

AppsFlyer

Mobile attribution is a necessity with any app that wants to grow its user base. Without the data provided by AppsFlyer and other MMPs, you simply can't know with any level of certainty if what you're doing is driving true growth. You also don't know which channel is responsible for this growth. This is far superior to TV or Radio advertising where you have no true way of knowing if the uplift in users was associated with your advertising spend.
Nathan Levin | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
AppsFlyer
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
AppsFlyer
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AppsFlyer
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
AppsFlyer
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
AppsFlyer
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
AppsFlyer
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
AppsFlyer
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AppsFlyer
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
AppsFlyer
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
AppsFlyer

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
AppsFlyer
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
AppsFlyer
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
AppsFlyer
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
AppsFlyer
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
AppsFlyer

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
AppsFlyer
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
AppsFlyer
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
AppsFlyer

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
AppsFlyer
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
AppsFlyer
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
AppsFlyer

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
AppsFlyer
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
AppsFlyer
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
AppsFlyer
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
AppsFlyer

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
AppsFlyer
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
AppsFlyer
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
AppsFlyer
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
AppsFlyer
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
AppsFlyer
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
AppsFlyer
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AppsFlyer

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

AppsFlyer

  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

AppsFlyer

  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
Kaustubh Pande | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

AppsFlyer

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

AppsFlyer

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

AppsFlyer

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

AppsFlyer

AppsFlyer 7.2
Based on 4 answers
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

AppsFlyer

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

AppsFlyer

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

AppsFlyer

Again, AppsFlyer has an edge over others because of its 1. easy to use interface 2. brilliantly researched modules 3. the kind of support they provide in term of knowledge base records and human support both 4. innovations and new module launches they come up with to keep you market ready always.There are many reasons to choose AppsFlyer, major ones are already listed.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

AppsFlyer

  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
Evan Laird | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppsFlyer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* Less than 1000 installs

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.9
AppsFlyer
9.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
AppsFlyer
10.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AppsFlyer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
AppsFlyer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
AppsFlyer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
AppsFlyer
7.2

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
AppsFlyer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
AppsFlyer

Add comparison