123 Ratings
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Score 8.7 out of 100
108 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    10 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Landing pages

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.9
    69%
    7 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    20 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Lead Management

    7.4

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    74%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features

    Lead nurturing

    6.1
    61%
    8 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Data quality management

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    7.5
    75%
    4 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

    Calendaring

    6.5
    65%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    7.4
    74%
    4 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    6.3

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    63%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

    Social sharing and campaigns

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    Social profile integration

    6.2
    62%
    5 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.5

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    45%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 3/3 features

    Dashboards

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Standard reports

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Custom reports

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    5.7

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    57%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features

    API

    5.2
    52%
    9 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    6.0
    60%
    4 Ratings
    N/A
    0 Ratings

    Customizability

    5.9
    59%
    5 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    4.3
    43%
    8 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • AppsFlyer is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

    Likelihood to Recommend

    4.1

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    41%
    40 Ratings
    9.3

    AppsFlyer

    93%
    45 Ratings

    Likelihood to Renew

    5.5

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    55%
    30 Ratings
    10.0

    AppsFlyer

    100%
    1 Rating

    Usability

    8.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    80%
    6 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Availability

    10.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    100%
    4 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Performance

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%
    4 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Support Rating

    5.9

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    59%
    10 Ratings
    6.1

    AppsFlyer

    61%
    6 Ratings

    Online Training

    9.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    90%
    2 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Implementation Rating

    7.4

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    74%
    8 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Likelihood to Recommend

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
    Kristin Lucido | TrustRadius Reviewer

    AppsFlyer

    Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
    Anonymous | TrustRadius Reviewer

    Pros

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
    • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
    • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
    Carey Marston | TrustRadius Reviewer

    AppsFlyer

    • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
    • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
    • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
    Anonymous | TrustRadius Reviewer

    Cons

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
    • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
    • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
    • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
    • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
    • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
    Jennifer Lewis | TrustRadius Reviewer

    AppsFlyer

    • Supports download of only 200K rows of raw data for in-app events
    • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
    • Custom reports are limited.
    • Need to download raw data for deeper analysis
    • Cannot look into parameter level events without raw reports
    Kaustubh Pande | TrustRadius Reviewer

    Pricing Details

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

    Additional Pricing Details

    AppsFlyer

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $0

    Starting Price

    $0

    AppsFlyer Editions & Modules

    Edition
    ZeroFree Forever
    Growth0.062
    EnterpriseContact sales team
    1. none
    2. per conversion
    3. none
    Additional Pricing Details

    Likelihood to Renew

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
    Based on 30 answers
    SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
    Shannon Feldpush | TrustRadius Reviewer

    AppsFlyer

    AppsFlyer 10.0
    Based on 1 answer
    AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
    Srikanth Bangalore | TrustRadius Reviewer

    Usability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
    Based on 6 answers
    This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
    Michael Hobley | TrustRadius Reviewer

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
    Based on 4 answers
    While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
    Michael Hobley | TrustRadius Reviewer

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Performance

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
    Based on 4 answers
    The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
    Anonymous | TrustRadius Reviewer

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
    Based on 10 answers
    The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
    Joe Sisler | TrustRadius Reviewer

    AppsFlyer

    AppsFlyer 6.1
    Based on 6 answers
    Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
    Anonymous | TrustRadius Reviewer

    Online Training

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
    Based on 2 answers
    The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
    Michael Hobley | TrustRadius Reviewer

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
    Based on 8 answers
    Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
    Anonymous | TrustRadius Reviewer

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
    Anonymous | TrustRadius Reviewer

    AppsFlyer

    Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
    Nathan Levin | TrustRadius Reviewer

    Return on Investment

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • we have not experienced any currently but moving to lead automation and lead scoring could change that.
    • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
    Maureen Kolb | TrustRadius Reviewer

    AppsFlyer

    • Allowed us to measure ROI correctly. We couldn't before.
    • Cut our Facebook ad and Google Adwords costs per install almost in half.
    • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
    Evan Laird | TrustRadius Reviewer

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