This review does not include a rating.
125 Ratings
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Score 8.6 out of 100
This review does not include a rating.

Feature Set Ratings

    Email & Online Marketing

    7.0

    Acoustic Campaign

    70%

    Boingnet

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    10 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Landing pages

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.9
    69%
    7 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    20 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Lead Management

    7.4

    Acoustic Campaign

    74%

    Boingnet

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 4/4 features

    Lead nurturing

    6.1
    61%
    8 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Data quality management

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    7.5
    75%
    4 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.0

    Acoustic Campaign

    70%

    Boingnet

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 2/2 features

    Calendaring

    6.5
    65%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    7.4
    74%
    4 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    6.3

    Acoustic Campaign

    63%

    Boingnet

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 2/2 features

    Social sharing and campaigns

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    Social profile integration

    6.2
    62%
    5 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.5

    Acoustic Campaign

    45%

    Boingnet

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 3/3 features

    Dashboards

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Standard reports

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Custom reports

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    5.7

    Acoustic Campaign

    57%

    Boingnet

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 6/6 features

    API

    5.2
    52%
    9 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    6.0
    60%
    4 Ratings
    N/A
    0 Ratings

    Customizability

    5.9
    59%
    5 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    4.3
    43%
    8 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

      Likelihood to Recommend

      4.1

      Acoustic Campaign

      41%
      40 Ratings

      Boingnet

      N/A
      0 Ratings

      Likelihood to Renew

      5.5

      Acoustic Campaign

      55%
      30 Ratings

      Boingnet

      N/A
      0 Ratings

      Usability

      8.0

      Acoustic Campaign

      80%
      6 Ratings

      Boingnet

      N/A
      0 Ratings

      Availability

      10.0

      Acoustic Campaign

      100%
      4 Ratings

      Boingnet

      N/A
      0 Ratings

      Performance

      7.0

      Acoustic Campaign

      70%
      4 Ratings

      Boingnet

      N/A
      0 Ratings

      Support Rating

      5.9

      Acoustic Campaign

      59%
      10 Ratings

      Boingnet

      N/A
      0 Ratings

      Online Training

      9.0

      Acoustic Campaign

      90%
      2 Ratings

      Boingnet

      N/A
      0 Ratings

      Implementation Rating

      7.4

      Acoustic Campaign

      74%
      8 Ratings

      Boingnet

      N/A
      0 Ratings

      Likelihood to Recommend

      Acoustic

      Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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      Boingnet

      No answers on this topic

      Pros

      Acoustic

      • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
      • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
      • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
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      Boingnet

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      Cons

      Acoustic

      • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
      • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
      • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
      • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
      • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
      • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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      Boingnet

      No answers on this topic

      Pricing Details

      Acoustic Campaign

      Starting Price

      Editions & Modules

      Acoustic Campaign editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Boingnet

        Starting Price

        $25 per month

        Editions & Modules

        Boingnet editions and modules pricing
        EditionModules
        Agency Edition$1991
        Marketer Pro$792
        Leads + Email$493
        Lead Generator$254
        Pay As You Go Email$205
        Pay As You Go Personalized URLs$556
        Pay As You Go Landing Pages/Microsites$207
        Pay As You Go Text Messaging$358

        Footnotes

        1. Contacts
        2. Contacts
        3. Contacts
        4. Contacts
        5. Emails purchased
        6. pURLs purchased
        7. Landing Pages/Microsites
        8. Text Messages purchased

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Boingnet offers training, HTML, data management and custom development services to marketing teams and agencies at affordable rates

        Likelihood to Renew

        Acoustic

        SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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        Boingnet

        No answers on this topic

        Usability

        Acoustic

        This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
        Read full review

        Boingnet

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        Reliability and Availability

        Acoustic

        While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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        Boingnet

        No answers on this topic

        Performance

        Acoustic

        The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
        Read full review

        Boingnet

        No answers on this topic

        Support Rating

        Acoustic

        The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
        Read full review

        Boingnet

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        Online Training

        Acoustic

        The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
        Read full review

        Boingnet

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        Implementation Rating

        Acoustic

        Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
        Read full review

        Boingnet

        No answers on this topic

        Alternatives Considered

        Acoustic

        We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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        Boingnet

        No answers on this topic

        Return on Investment

        Acoustic

        • we have not experienced any currently but moving to lead automation and lead scoring could change that.
        • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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        Boingnet

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        Screenshots

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