101 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100
120 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

BrightEdge

Better suited for the enterprise business and not necessarily for the SMB, BrightEdge can do a lot for your SEO program. An intuitive platform that, if set up right, can help you manage your SEO program including keywords, pages, sites, competitors, and technical performance over time. It is the right mixture of having enough key SEO tools while keeping the platform free of unnecessary bells and whistles. It makes my visits to their platforms, sometimes dozens of different times a day, more laser-focused on the tasks at hand. If there is a need to scale, take advantage of their many best-in-breed self-optimization tools and see where they are taking the SEO world but the base package is good enough for many enterprises.
Ron Weber | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
BrightEdge
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
BrightEdge
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BrightEdge
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
BrightEdge
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
BrightEdge
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
BrightEdge
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
BrightEdge
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BrightEdge
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
BrightEdge
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
BrightEdge

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
BrightEdge
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
BrightEdge
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
BrightEdge
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
BrightEdge
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
BrightEdge

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
BrightEdge
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
BrightEdge
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
BrightEdge

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
BrightEdge
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
BrightEdge
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
BrightEdge

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
BrightEdge
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
BrightEdge
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
BrightEdge
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
BrightEdge

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
BrightEdge
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
BrightEdge
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
BrightEdge
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
BrightEdge
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
BrightEdge
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
BrightEdge
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BrightEdge

SEO

Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.3
Keyword analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.9
Backlink management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
7.7
SERP ranking tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
9.2
Page grader
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.0
Competitive analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.8
Site audit / diagnostics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
7.0
Site recommendations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.1
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.7

SEO Channels

Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.6
Local SEO
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.2
Social SEO
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.3
Mobile SEO
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.7
Global SEO
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
9.0

SEO Platform & Account Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
9.1
Multi-domain support
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
9.2
Integration with web analytics tools
Acoustic Campaign (formerly IBM Watson Campaign Automation)
BrightEdge
8.9

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

BrightEdge

  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Justina Logozzo | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

BrightEdge

BrightEdge 9.6
Based on 34 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

BrightEdge

BrightEdge 9.8
Based on 8 answers
I've used and had demos of other SEO Enterprise tools and by far BrightEdge is the easiest to use. This is especially helpful when I have non-technical people involved like content writers, traditional marketing people, or management as users. If I were to introduce other SEO Enterprise tools other than BrightEdge, they would lose interest fast because those tools are too complicated for the average layman.
Rex Camposagrado | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

BrightEdge

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

BrightEdge

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

BrightEdge

BrightEdge 9.6
Based on 10 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

BrightEdge

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

BrightEdge

We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

BrightEdge

  • It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
  • BrightEdge has helped us find and create new content to also get some more new traffic to our site
  • Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined
Anonymous | TrustRadius Reviewer

Screenshots

BrightEdge

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
BrightEdge
9.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
BrightEdge
9.6

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
BrightEdge
9.8

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
BrightEdge

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
BrightEdge

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
BrightEdge
9.6

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
BrightEdge

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
BrightEdge
8.3

Add comparison