127 Ratings
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Score 8.4 out of 100
126 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Bronto Marketing Platform (discontinued) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.0

Acoustic Campaign

70%
7.4

Bronto Marketing Platform (discontinued)

74%
Bronto Marketing Platform (discontinued) ranks higher in 5/9 features

WYSIWYG email editor

4.0
40%
10 Ratings
7.0
70%
50 Ratings

Dynamic content

8.0
80%
7 Ratings
6.4
64%
50 Ratings

Ability to test dynamic content

7.5
75%
8 Ratings
6.4
64%
49 Ratings

Landing pages

5.1
51%
8 Ratings
4.5
45%
25 Ratings

A/B testing

7.0
70%
10 Ratings
9.0
90%
55 Ratings

Mobile optimization

6.9
69%
7 Ratings
7.8
78%
50 Ratings

Email deliverability reporting

8.0
80%
20 Ratings
9.4
94%
114 Ratings

List management

8.0
80%
9 Ratings
7.5
75%
56 Ratings

Triggered drip sequences

8.0
80%
8 Ratings
8.4
84%
48 Ratings

Lead Management

7.4

Acoustic Campaign

74%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 4/4 features

Lead nurturing

6.1
61%
8 Ratings
N/A
0 Ratings

Lead scoring and grading

7.9
79%
7 Ratings
N/A
0 Ratings

Data quality management

8.0
80%
7 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

7.5
75%
4 Ratings
N/A
0 Ratings

Campaign Management

7.0

Acoustic Campaign

70%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 2/2 features

Calendaring

6.5
65%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

7.4
74%
4 Ratings
N/A
0 Ratings

Social Media Marketing

6.3

Acoustic Campaign

63%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 2/2 features

Social sharing and campaigns

6.5
65%
4 Ratings
N/A
0 Ratings

Social profile integration

6.2
62%
5 Ratings
N/A
0 Ratings

Reporting & Analytics

4.5

Acoustic Campaign

45%
7.6

Bronto Marketing Platform (discontinued)

76%
Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

Dashboards

4.2
42%
10 Ratings
7.8
78%
57 Ratings

Standard reports

4.2
42%
10 Ratings
7.8
78%
56 Ratings

Custom reports

5.1
51%
8 Ratings
7.1
71%
43 Ratings

Platform & Infrastructure

5.7

Acoustic Campaign

57%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 6/6 features

API

5.2
52%
9 Ratings
N/A
0 Ratings

Role-based workflow & approvals

6.0
60%
4 Ratings
N/A
0 Ratings

Customizability

5.9
59%
5 Ratings
N/A
0 Ratings

Integration with Salesforce.com

4.3
43%
8 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

5.0
50%
3 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.0
80%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • Acoustic Campaign is rated higher in 2 areas: Support Rating, Online Training
  • Bronto Marketing Platform (discontinued) is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Implementation Rating
  • Acoustic Campaign and Bronto Marketing Platform (discontinued) are tied in 1 area: Availability

Likelihood to Recommend

4.1

Acoustic Campaign

41%
40 Ratings
8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings

Likelihood to Renew

5.5

Acoustic Campaign

55%
30 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

Usability

8.0

Acoustic Campaign

80%
6 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Availability

10.0

Acoustic Campaign

100%
4 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Performance

7.0

Acoustic Campaign

70%
4 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Support Rating

5.9

Acoustic Campaign

59%
10 Ratings
2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

Online Training

9.0

Acoustic Campaign

90%
2 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Implementation Rating

7.4

Acoustic Campaign

74%
8 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Configurability

Acoustic Campaign

N/A
0 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Likelihood to Recommend

Acoustic

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Read full review

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Pros

Acoustic

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Read full review

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Cons

Acoustic

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Read full review

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Pricing Details

Acoustic Campaign

Starting Price

Editions & Modules

Acoustic Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Bronto Marketing Platform (discontinued)

    Starting Price

    Editions & Modules

    Bronto Marketing Platform (discontinued) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Request pricing at info@bronto.com.

      Likelihood to Renew

      Acoustic

      SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
      Read full review

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      Usability

      Acoustic

      This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
      Read full review

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      Reliability and Availability

      Acoustic

      While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
      Read full review

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      Performance

      Acoustic

      The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
      Read full review

      The Bronto Marketing Platform

      No issues.
      Read full review

      Support Rating

      Acoustic

      The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
      Read full review

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      Online Training

      Acoustic

      The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
      Read full review

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      Implementation Rating

      Acoustic

      Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
      Read full review

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      Alternatives Considered

      Acoustic

      We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
      Read full review

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      Return on Investment

      Acoustic

      • we have not experienced any currently but moving to lead automation and lead scoring could change that.
      • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
      Read full review

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      Screenshots

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