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Top Rated
430 Ratings
101 Ratings
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Score 6.5 out of 100

Cision Communications Cloud

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Top Rated
430 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
Lynn Meadows | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Cision Communications Cloud
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Cision Communications Cloud
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Cision Communications Cloud
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Cision Communications Cloud
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Cision Communications Cloud
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Cision Communications Cloud
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Cision Communications Cloud
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Cision Communications Cloud
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Cision Communications Cloud
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Cision Communications Cloud

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Cision Communications Cloud
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Cision Communications Cloud
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Cision Communications Cloud
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Cision Communications Cloud
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Cision Communications Cloud

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Cision Communications Cloud
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Cision Communications Cloud
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Cision Communications Cloud

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Cision Communications Cloud
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Cision Communications Cloud
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Cision Communications Cloud

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
Cision Communications Cloud
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Cision Communications Cloud
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Cision Communications Cloud
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Cision Communications Cloud

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Cision Communications Cloud
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Cision Communications Cloud
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Cision Communications Cloud
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Cision Communications Cloud
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Cision Communications Cloud
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Cision Communications Cloud
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Cision Communications Cloud

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Cision Communications Cloud

  • Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
  • Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
  • News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.
Erin Witt, APR | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Cision Communications Cloud

  • Specific Stake and Shareholder summary reporting examples: Cision has a lot of data and many times the question is more 'how to present' the data than the data itself. For that, it would be great (especially for professionals with fewer years of experience) to have some guidelines. For instance, if by answering 3-5 questions, like what is the main point you want to make of this report, who is your audience, etc, a report example would be suggested :-)
  • USER INTERFACE: has room for improvement, graphically and also when it comes to getting quick queries answered 'in your palm', through a mobile app, for instance, instead of always having to login through your computer.
🔷 Inez Corrêa de Sá | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 8.6
Based on 15 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 7.9
Based on 51 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 2 answers
No answer on this topic is available.

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 2 answers
No answer on this topic is available.

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 8.3
Based on 315 answers
They provide very efficient support. Our dedicated account manager is really helpful. Cision (TrendKite)* dedicated support has several offices around the world, allowing for around the clock queries which is very helpful. Overall very satisfied with the support we're receiving. It's on point, efficient, customer-centric and always helpful. They provide efficient and precise training and their online university is also very helpful for self-training.
Romain Lachevre | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 8.2
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 6 answers
It was very easy and intuitive.
Roland Alonzi | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

Most PR databases seem to offer similar services in terms of list building, distribution and monitoring, but sometimes they differ if they are used at global level, vs. national or hyper-local. Because we have been long-standing customers with Cision, we have the opportunity to renew our annual contract at pricing levels that don't account for year-over-year price increases
Dan Lobring | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Cision Communications Cloud

  • Positive: Board of Directors better understands the performance of the media relations department
  • Negative: The net is so wide and the media values are so high that they have to be hand-calculated to reduce montly values (substantially), taking a lot of time
  • Positive: Our first opporutnity to compare our coverage with that of our major competitors
Dan Howard | TrustRadius Reviewer

Screenshots

Cision Communications Cloud

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.9
Cision Communications Cloud
8.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Cision Communications Cloud
8.6

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Cision Communications Cloud
7.9

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Cision Communications Cloud
9.1

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Cision Communications Cloud
9.1

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Cision Communications Cloud
8.3

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Cision Communications Cloud
8.2

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Cision Communications Cloud
10.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Cision Communications Cloud
7.3

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