What users are saying about
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 122 reviews and ratings
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 62 reviews and ratings
Feature Set Ratings
- VerticalResponse, from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%

9.1
VerticalResponse
91%
VerticalResponse, from Deluxe ranks higher in 9/9 features
VerticalResponse, from Deluxe ranks higher in 9/9 features
WYSIWYG email editor
4.0
40%
10 Ratings

8.8
88%
6 Ratings
Dynamic content
8.0
80%
7 Ratings

9.9
99%
4 Ratings
Ability to test dynamic content
7.5
75%
8 Ratings

9.9
99%
3 Ratings
Landing pages
5.1
51%
8 Ratings

8.8
88%
3 Ratings
A/B testing
7.0
70%
10 Ratings

8.1
81%
4 Ratings
Mobile optimization
6.9
69%
7 Ratings

7.0
70%
4 Ratings
Email deliverability reporting
8.0
80%
20 Ratings

10.0
100%
14 Ratings
List management
8.0
80%
9 Ratings

10.0
100%
7 Ratings
Triggered drip sequences
8.0
80%
8 Ratings

9.0
90%
2 Ratings
Lead Management
7.4
Acoustic Campaign (formerly IBM Watson Campaign Automation)
74%

VerticalResponse
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features
Lead nurturing
6.1
61%
8 Ratings

N/A
0 Ratings
Lead scoring and grading
7.9
79%
7 Ratings

N/A
0 Ratings
Data quality management
8.0
80%
7 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
7.5
75%
4 Ratings

N/A
0 Ratings
Campaign Management
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%

VerticalResponse
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Calendaring
6.5
65%
8 Ratings

N/A
0 Ratings
Event/webinar marketing
7.4
74%
4 Ratings

N/A
0 Ratings
Social Media Marketing
6.3
Acoustic Campaign (formerly IBM Watson Campaign Automation)
63%

VerticalResponse
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Social sharing and campaigns
6.5
65%
4 Ratings

N/A
0 Ratings
Social profile integration
6.2
62%
5 Ratings

N/A
0 Ratings
Reporting & Analytics
4.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
45%

9.4
VerticalResponse
94%
VerticalResponse, from Deluxe ranks higher in 3/3 features
VerticalResponse, from Deluxe ranks higher in 3/3 features
Dashboards
4.2
42%
10 Ratings

8.8
88%
8 Ratings
Standard reports
4.2
42%
10 Ratings

9.4
94%
8 Ratings
Custom reports
5.1
51%
8 Ratings

10.0
100%
5 Ratings
Platform & Infrastructure
5.7
Acoustic Campaign (formerly IBM Watson Campaign Automation)
57%

VerticalResponse
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features
API
5.2
52%
9 Ratings

N/A
0 Ratings
Role-based workflow & approvals
6.0
60%
4 Ratings

N/A
0 Ratings
Customizability
5.9
59%
5 Ratings

N/A
0 Ratings
Integration with Salesforce.com
4.3
43%
8 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
5.0
50%
3 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.0
80%
2 Ratings

N/A
0 Ratings
Attribute Ratings
- VerticalResponse, from Deluxe is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Implementation Rating
- Acoustic Campaign (formerly IBM Watson Campaign Automation) and VerticalResponse, from Deluxe are tied in 2 areas: Availability, Online Training
Likelihood to Recommend
4.1
Acoustic Campaign (formerly IBM Watson Campaign Automation)
41%
40 Ratings

8.7
VerticalResponse
87%
28 Ratings
Likelihood to Renew
5.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
55%
30 Ratings

8.6
VerticalResponse
86%
20 Ratings
Usability
8.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
80%
6 Ratings

9.0
VerticalResponse
90%
5 Ratings
Availability
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
100%
4 Ratings

10.0
VerticalResponse
100%
2 Ratings
Performance
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%
4 Ratings

10.0
VerticalResponse
100%
2 Ratings
Support Rating
5.9
Acoustic Campaign (formerly IBM Watson Campaign Automation)
59%
10 Ratings

8.0
VerticalResponse
80%
8 Ratings
Online Training
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
90%
2 Ratings

9.0
VerticalResponse
90%
1 Rating
Implementation Rating
7.4
Acoustic Campaign (formerly IBM Watson Campaign Automation)
74%
8 Ratings

10.0
VerticalResponse
100%
8 Ratings
Likelihood to Recommend
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Email Marketing Manager, Analog
Texas InstrumentsSemiconductors, 10,001+ employees
VerticalResponse
Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesPros
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
- Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
- Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Email Marketing Manager
SmartPakRetail, 201-500 employees
VerticalResponse
- The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
- With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Marketing Manager
KryterionHealth, Wellness and Fitness, 51-200 employees
Cons
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
- Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
- Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
- Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
- Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
- Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Sr. Interactive Marketing Manager
SafeNet, Inc.Information Technology and Services, 1001-5000 employees
VerticalResponse
- The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
- Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Contracts and Grants Manager
Alternatives, Inc. (Chicago)11-50 employees
Pricing Details
Acoustic Campaign (formerly IBM Watson Campaign Automation)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules
—
Additional Pricing Details
—VerticalResponse
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
VerticalResponse Editions & Modules
Edition
Basic | $11.001 |
---|---|
Pro | $16.001 |
Pro Plus | $196.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Senior Manager, Marketing Analysis
Roadnet Technologies Inc.Education Management, 1001-5000 employees
VerticalResponse
VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Business Analyst
Marcus Hotels & Resorts1001-5000 employees
Usability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
VerticalResponse
VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesReliability and Availability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 4 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
VerticalResponse
VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
CEO (Chief Executive Officer)
Small World LabsInternet, 11-50 employees
Performance
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 4 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent

Verified User
Professional in Marketing
Media Production Company, 11-50 employeesVerticalResponse
VerticalResponse 10.0
Based on 2 answers
No issues
CEO (Chief Executive Officer)
Small World LabsInternet, 11-50 employees
Support Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 10 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Senior Manager of Email Marketing
Connections AcademyE-Learning, 1001-5000 employees
VerticalResponse
VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesOnline Training
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
VerticalResponse
VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Verified User
Board Member in Information Technology
Information Technology and Services Company, 1-10 employeesImplementation Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 8 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.

Verified User
Vice-President in Marketing
Computer Software Company, 1001-5000 employeesVerticalResponse
VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.

Verified User
Professional in Customer Service
Computer Software Company, 51-200 employeesAlternatives Considered
Acoustic Campaign (formerly IBM Watson Campaign Automation)
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.

Verified User
Director in Marketing
Retail Company, 11-50 employeesVerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Co-Owner, Executive Director of Marketing & Public Relations
New Media Vegas, LLCMarketing & Advertising, 1-10 employees
Return on Investment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- we have not experienced any currently but moving to lead automation and lead scoring could change that.
- i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Senior Marketing Manager
SafeNetComputer & Network Security, 1001-5000 employees
VerticalResponse
- We were able to blast out promotions our company was having to customers which created an increase in business.
- By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
- Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Verified User
Manager in Marketing
Transportation/Trucking/Railroad Company, 51-200 employees