101 Ratings
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Score 6.5 out of 100
5 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
emfluence Marketing Platform
8.4
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
emfluence Marketing Platform
8.5
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
emfluence Marketing Platform
8.7
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
emfluence Marketing Platform
8.5
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
emfluence Marketing Platform
8.5
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
emfluence Marketing Platform
8.7
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
emfluence Marketing Platform
7.9
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
emfluence Marketing Platform
9.0
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
emfluence Marketing Platform
8.0
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
emfluence Marketing Platform
8.0

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
emfluence Marketing Platform
8.0
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
emfluence Marketing Platform
8.0
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
emfluence Marketing Platform
7.0
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
emfluence Marketing Platform
8.0

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
emfluence Marketing Platform
10.0
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
emfluence Marketing Platform
10.0
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
emfluence Marketing Platform
10.0

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
emfluence Marketing Platform
10.0
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
emfluence Marketing Platform
10.0
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
emfluence Marketing Platform
10.0

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
emfluence Marketing Platform
8.4
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
emfluence Marketing Platform
8.5
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
emfluence Marketing Platform
8.5
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
emfluence Marketing Platform
8.2

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
emfluence Marketing Platform
8.3
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
emfluence Marketing Platform
8.0
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
emfluence Marketing Platform
9.0
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
emfluence Marketing Platform
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
emfluence Marketing Platform
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
emfluence Marketing Platform

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

emfluence Marketing Platform

  • The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
  • Our email templates were created to match our website and we have access to edit them to customize even further.
  • The new drag and drop is a lot easier to move blocks of text around within the email template.
  • We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
  • The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Marla Hanover | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

emfluence Marketing Platform

  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$7001
Up to 60,000 Active Emails$8001
Up to 80,000 Active Emails$1,0001
Up to 100,000 Active Emails$1,2001
Up to 150,000 Active Emails$1,5001
Up to 200,000 Active Emails$1,8001
Up to 250,000 Active Emails$2,0001
Up to 500,000 Active Emails$3,2001
Up to 1,000,000 Active Emails$4,2001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
emfluence Marketing Platform
9.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
emfluence Marketing Platform

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
emfluence Marketing Platform

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
emfluence Marketing Platform

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
emfluence Marketing Platform

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
emfluence Marketing Platform

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
emfluence Marketing Platform

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
emfluence Marketing Platform

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