101 Ratings
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Score 6.5 out of 100
52 Ratings
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Score 8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Emma

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Aaron Metzger | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Emma
8.6
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Emma
8.8
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Emma
8.7
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Emma
9.0
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Emma
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Emma
7.7
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Emma
9.0
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Emma
9.1
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Emma
8.7
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Emma
7.9

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Emma
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Emma
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Emma
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Emma
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Emma

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Emma
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Emma
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Emma

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Emma
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Emma
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Emma

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Emma
8.3
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Emma
9.2
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Emma
8.1
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Emma
7.5

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Emma
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Emma
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Emma
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Emma
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Emma
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Emma
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Emma

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Emma

  • Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
  • Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
  • It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Emma

  • One room-for-improvement area I've encountered is related to custom template design. In addition to "locking" certain portions of templates our master admin account pushes out, from a branding perspective, I'd like to "lock" certain font styles for use (or not) in my templates. I talked with Emma's support team about this, and it seemed like something that might be possible in the future.
  • Sometimes I can't remember where to find the Image and Document assets, because you have to be in a certain tab to see their links as an option. I'm not sure what the solution for this is, but not having those as easily accessible as most everything else has been a pain point. (Not a big one, just an inconvenience sometimes.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Emma

Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Emma

Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Stefanie Cash | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Emma

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Emma

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Emma

Emma 2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Emma

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Emma

Emma 7.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Emma

Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users just simply use the interface to update text fields as needed
Lauren Busby | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Emma

  • Because of their engaging email messaging we've been enlightened to the importance and effectiveness of email marketing. We first chose the software because we simply needed a tool to replace an outdated email tool in our CMS years ago. Now we're embarking into offering full digital marketing campaigns and Emma has enabled us to add email marketing to our list of services.
  • 3 of our team members attended Emma's marketing conference last year, Marketing United, and are now fully invested in offering digital marketing services to our clients.
  • From a financial standpoint, our agency account gives us the opportunity to make a profit on the sub-accounts we sell.
Toni Eftink | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Emma

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Emma
8.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Emma
9.5

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Emma
10.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Emma

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Emma

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Emma
2.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Emma

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Emma
7.0

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