What users are saying about
102 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 5.8 out of 100
Based on 102 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 7 reviews and ratings
Likelihood to Recommend
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Email Marketing Manager, Analog
Texas InstrumentsSemiconductors, 10,001+ employees
Epsilon PeopleCloud (Agility Harmony)
Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Feature Rating Comparison
Email & Online Marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Epsilon PeopleCloud (Agility Harmony)
10.0
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.1
Epsilon PeopleCloud (Agility Harmony)
—
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Epsilon PeopleCloud (Agility Harmony)
10.0
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Epsilon PeopleCloud (Agility Harmony)
10.0
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
Epsilon PeopleCloud (Agility Harmony)
—
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Epsilon PeopleCloud (Agility Harmony)
10.0
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Epsilon PeopleCloud (Agility Harmony)
10.0
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Epsilon PeopleCloud (Agility Harmony)
10.0
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.1
Epsilon PeopleCloud (Agility Harmony)
—
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.1
Epsilon PeopleCloud (Agility Harmony)
10.0
Lead Management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Epsilon PeopleCloud (Agility Harmony)
—
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Epsilon PeopleCloud (Agility Harmony)
—
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Epsilon PeopleCloud (Agility Harmony)
—
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Epsilon PeopleCloud (Agility Harmony)
—
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Epsilon PeopleCloud (Agility Harmony)
—
Campaign Management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Epsilon PeopleCloud (Agility Harmony)
—
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Epsilon PeopleCloud (Agility Harmony)
—
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Epsilon PeopleCloud (Agility Harmony)
—
Social Media Marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Epsilon PeopleCloud (Agility Harmony)
—
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Epsilon PeopleCloud (Agility Harmony)
—
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Epsilon PeopleCloud (Agility Harmony)
—
Reporting & Analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.8
Epsilon PeopleCloud (Agility Harmony)
10.0
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Epsilon PeopleCloud (Agility Harmony)
10.0
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.7
Epsilon PeopleCloud (Agility Harmony)
10.0
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Epsilon PeopleCloud (Agility Harmony)
10.0
Platform & Infrastructure
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Epsilon PeopleCloud (Agility Harmony)
—
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Epsilon PeopleCloud (Agility Harmony)
—
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Epsilon PeopleCloud (Agility Harmony)
—
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Epsilon PeopleCloud (Agility Harmony)
—
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.9
Epsilon PeopleCloud (Agility Harmony)
—
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Epsilon PeopleCloud (Agility Harmony)
—
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Epsilon PeopleCloud (Agility Harmony)
—
Pros
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
- Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
- Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Email Marketing Manager
SmartPakRetail, 201-500 employees
Epsilon PeopleCloud (Agility Harmony)
- Fairly intuitive if you have previous experience with high-end email tools.
- The training opportunities are good - they offer both online and/or live training.
- The support we receive is very good.
- The reporting feature is good - a lot of detailed information.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Cons
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
- Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
- Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
- Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
- Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
- Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Sr. Interactive Marketing Manager
SafeNet, Inc.Information Technology and Services, 1001-5000 employees
Epsilon PeopleCloud (Agility Harmony)
- The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
- Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
- It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
- Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Likelihood to Renew
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Senior Manager, Marketing Analysis
Roadnet Technologies Inc.Education Management, 1001-5000 employees
Epsilon PeopleCloud (Agility Harmony)
No score
No answers yet
No answers on this topic
Usability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
Epsilon PeopleCloud (Agility Harmony)
No score
No answers yet
No answers on this topic
Reliability and Availability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
Epsilon PeopleCloud (Agility Harmony)
No score
No answers yet
No answers on this topic
Performance
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent

Verified User
Professional in Marketing
Media Production Company, 11-50 employeesEpsilon PeopleCloud (Agility Harmony)
No score
No answers yet
No answers on this topic
Support Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Senior Manager of Email Marketing
Connections AcademyE-Learning, 1001-5000 employees
Epsilon PeopleCloud (Agility Harmony)
No score
No answers yet
No answers on this topic
Online Training
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
Epsilon PeopleCloud (Agility Harmony)
No score
No answers yet
No answers on this topic
Implementation Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.

Verified User
Vice-President in Marketing
Computer Software Company, 1001-5000 employeesEpsilon PeopleCloud (Agility Harmony)
No score
No answers yet
No answers on this topic
Alternatives Considered
Acoustic Campaign (formerly IBM Watson Campaign Automation)
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.

Verified User
Director in Marketing
Retail Company, 11-50 employeesEpsilon PeopleCloud (Agility Harmony)
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Return on Investment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- we have not experienced any currently but moving to lead automation and lead scoring could change that.
- i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Senior Marketing Manager
SafeNetComputer & Network Security, 1001-5000 employees
Epsilon PeopleCloud (Agility Harmony)
- Increased email production = more communication to customers.
- Better reporting = determine areas for improvement or scale up efforts.
- Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Screenshots
Acoustic Campaign (formerly IBM Watson Campaign Automation)
See All (4) Acoustic Campaign (formerly IBM Watson Campaign Automation) ScreenshotsEpsilon PeopleCloud (Agility Harmony)
—Pricing Details
Acoustic Campaign (formerly IBM Watson Campaign Automation)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Epsilon PeopleCloud (Agility Harmony)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No