101 Ratings
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Score 6.5 out of 100
12 Ratings
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Score 8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

FinancialForce Accounting

For accounting systems, users and/or evaluators often want to see some type of matrix or "heads up" comparisons of specific features and functionality of a system in key areas such as:1) General Ledger2) Order to Cash cycle3) Purchase to Pay cycle4) Cash management5) Inventory and/or Cost Accounting (Projects/Jobs, etc)6) Revenue Recognition7) Fixed Assets management8) Budgets9) Tax10) Reports and AnalysisIt would be great if this kind of matrix existed to be filled in by reviewers so that others could benefit from their perspectives about the applications and how they address or handle the specific features/functionality.With respect to FinancialForce, the company has found that nearly all the key features it needed were available from the application.
Lynne Taylor | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
FinancialForce Accounting
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
FinancialForce Accounting
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
FinancialForce Accounting
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
FinancialForce Accounting
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
FinancialForce Accounting
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
FinancialForce Accounting
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
FinancialForce Accounting
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
FinancialForce Accounting
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
FinancialForce Accounting
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
FinancialForce Accounting

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
FinancialForce Accounting
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
FinancialForce Accounting
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
FinancialForce Accounting
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
FinancialForce Accounting
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
FinancialForce Accounting

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
FinancialForce Accounting
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
FinancialForce Accounting
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
FinancialForce Accounting

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
FinancialForce Accounting
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
FinancialForce Accounting
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
FinancialForce Accounting

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
FinancialForce Accounting
7.4
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
FinancialForce Accounting
7.8
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
FinancialForce Accounting
6.5
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
FinancialForce Accounting
7.9

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
FinancialForce Accounting
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
FinancialForce Accounting
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
FinancialForce Accounting
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
FinancialForce Accounting
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
FinancialForce Accounting
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
FinancialForce Accounting
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
FinancialForce Accounting

Payroll Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.4
Pay calculation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.5
Benefit plan administration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0
Direct deposit files
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
9.0
Salary revision and increment management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.5
Reimbursement management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0
Plug-ins
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
9.2
Single sign-on capability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
9.6
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.7

General Ledger and Configurable Accounting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.8
Accounts payable
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.3
Accounts receivable
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.0
Cash management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.7
Bank reconciliation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.2
Expense management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
9.0
Time tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.0
Fixed asset management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.6
Multi-currency support
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
10.0
Multi-division support
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
6.0
Regulations compliance
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.5
Electronic tax filing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
9.0
Self-service portal
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.9
Global Financial Support
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.4
Primary and Secondary Ledgers
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.0
Intercompany Accounting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
6.7
Journals and Reconciliations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
6.8
Enterprise Accounting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.3
Configurable Accounting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
7.2
Centralized Rules Framework
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.4
Standardized Processes
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0

Inventory Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
10.0
Inventory tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
10.0
Automatic reordering
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
10.0
Location management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
10.0
Manufacturing module
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
10.0

Order Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.1
Pricing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0
Order entry
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0
Credit card processing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.5
Cost of goods sold
Acoustic Campaign (formerly IBM Watson Campaign Automation)
FinancialForce Accounting
8.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

FinancialForce Accounting

  • User interface is more modern and user-friendly than other software
  • Dashboards allow for good visual interpretation
  • Reports are able to be customized to better fit users' needs
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

FinancialForce Accounting

  • Since SalesForce was not made with accounting in mind, building FinancialForce as a module on top of SalesForce gives problems because the overarching architect of SalesForce cannot facilitate all the accounting requirements.
  • The FinancialForce integration team was not very good, and did not help us set up our FinancialForce very well. Their customer support is also lacking and takes a long time to respond and troubleshoot our problems.
  • FinancialForce doesn't actually build financial statement reports. We were only able to run a trial balance, and we had to build the statements ourselves in Excel.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

FinancialForce Accounting

FinancialForce Accounting 10.0
Based on 1 answer
The company has now converted its legacy, "home grown" operations system and built it on the force.com platform, and the integration between it and FinancialForce is deeply entrenched. No other application would be able to replicate this functionality, and the company will be able to scale and leverage the force.com platform as it grows.
Lynne Taylor | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

FinancialForce Accounting

FinancialForce Accounting 10.0
Based on 1 answer
Change management is always an issue, but the evidence of the application's usability is that both long-time employees (used to the legacy systems for many years) and newer employees have been able to learn the system and improve their business processes.
Lynne Taylor | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

FinancialForce Accounting

FinancialForce Accounting 10.0
Based on 1 answer
Unless the internet is completely unavailable - which has not happened yet - the application is always accessible. Since FinancialForce is built on the force.com platform, it's uptime is tied to Salesforce security and system performance standards
Lynne Taylor | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

FinancialForce Accounting

FinancialForce Accounting 9.0
Based on 1 answer
If Visualforce pages are enabled, they sometimes slow down the load time.
Lynne Taylor | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

FinancialForce Accounting

FinancialForce Accounting 10.0
Based on 1 answer
The response time for FinancialForce is exemplary. Immediate acknowledgement of the support request by automatically logging a case/ticket on the provider side, then less than 24-hour follow up by a support team member with specific questions, information or resolution for the issue.
Lynne Taylor | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

FinancialForce Accounting

FinancialForce Accounting 10.0
Based on 1 answer
Through its Xtra login website available to its customers, FinancialForce offers a complete set of online, video tutorials, training and documentation. Each tutorial is "bite-sized", meaning it imparts instructional, step-by-step information in 2-3 minute narrated videos. For a particular cycle or process, like invoices to payments for example, each tutorial builds on the last so that the user can get a complete picture of the steps and process in less than 10 minutes.
Lynne Taylor | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

FinancialForce Accounting

FinancialForce Accounting 10.0
Based on 1 answer
The company decided to run parallel for three months in order to soften the impact of the change from the legacy "system" - which users had been interfacing with for over a decade - to FinancialForce. While not recommended, this did provide time for the in-house "super user" team of 2 people to become completely familiar with the application, and thus provide hands-on training and be a resource for the users who would be processing the daily accounting transactions.
Lynne Taylor | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

FinancialForce Accounting

Compared to other accounting software FinancialForce Accounting has its good and bad aspects but overall it is a good option. Reporting directly from FinancialForce Accounting can be difficult to do, but standard accounting tasks are straightforward and not time-consuming to complete in FinacialForce Accounting. In addition, it has a few very useful tools and capabilities, such as the multi-currency multi-location capabilities, that are difficult to match
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

FinancialForce Accounting

  • Beneficial to easily be able to track impact of fluctuating currencies.
  • Integration with Salesforce.com reduced/elimintated manual entry which saves various colleagues time.
  • Increased visibility over the entire sales cycle because of the integration between Salesforce.com & FinancialForce Accounting.
Anonymous | TrustRadius Reviewer

Screenshots

FinancialForce Accounting

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

FinancialForce Accounting

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
FinancialForce Accounting
7.8

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
FinancialForce Accounting
10.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
FinancialForce Accounting
10.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
FinancialForce Accounting
10.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
FinancialForce Accounting
9.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
FinancialForce Accounting
10.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
FinancialForce Accounting
10.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
FinancialForce Accounting
10.0

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