What users are saying about
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 122 reviews and ratings
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 24 reviews and ratings
Feature Set Ratings
Email & Online Marketing
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%
Firebase Crashlytics
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 9/9 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 9/9 features
WYSIWYG email editor
4.0
40%
10 Ratings
N/A
0 Ratings
Dynamic content
8.0
80%
7 Ratings
N/A
0 Ratings
Ability to test dynamic content
7.5
75%
8 Ratings
N/A
0 Ratings
Landing pages
5.1
51%
8 Ratings
N/A
0 Ratings
A/B testing
7.0
70%
10 Ratings
N/A
0 Ratings
Mobile optimization
6.9
69%
7 Ratings
N/A
0 Ratings
Email deliverability reporting
8.0
80%
20 Ratings
N/A
0 Ratings
List management
8.0
80%
9 Ratings
N/A
0 Ratings
Triggered drip sequences
8.0
80%
8 Ratings
N/A
0 Ratings
Lead Management
7.4
Acoustic Campaign (formerly IBM Watson Campaign Automation)
74%
Firebase Crashlytics
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features
Lead nurturing
6.1
61%
8 Ratings
N/A
0 Ratings
Lead scoring and grading
7.9
79%
7 Ratings
N/A
0 Ratings
Data quality management
8.0
80%
7 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
7.5
75%
4 Ratings
N/A
0 Ratings
Campaign Management
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%
Firebase Crashlytics
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Calendaring
6.5
65%
8 Ratings
N/A
0 Ratings
Event/webinar marketing
7.4
74%
4 Ratings
N/A
0 Ratings
Social Media Marketing
6.3
Acoustic Campaign (formerly IBM Watson Campaign Automation)
63%
Firebase Crashlytics
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Social sharing and campaigns
6.5
65%
4 Ratings
N/A
0 Ratings
Social profile integration
6.2
62%
5 Ratings
N/A
0 Ratings
Reporting & Analytics
4.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
45%
Firebase Crashlytics
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 3/3 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 3/3 features
Dashboards
4.2
42%
10 Ratings
N/A
0 Ratings
Standard reports
4.2
42%
10 Ratings
N/A
0 Ratings
Custom reports
5.1
51%
8 Ratings
N/A
0 Ratings
Platform & Infrastructure
5.7
Acoustic Campaign (formerly IBM Watson Campaign Automation)
57%
Firebase Crashlytics
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features
API
5.2
52%
9 Ratings
N/A
0 Ratings
Role-based workflow & approvals
6.0
60%
4 Ratings
N/A
0 Ratings
Customizability
5.9
59%
5 Ratings
N/A
0 Ratings
Integration with Salesforce.com
4.3
43%
8 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
5.0
50%
3 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.0
80%
2 Ratings
N/A
0 Ratings
Attribute Ratings
- Firebase Crashlytics is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
4.1
Acoustic Campaign (formerly IBM Watson Campaign Automation)
41%
40 Ratings
9.0
Firebase Crashlytics
90%
5 Ratings
Likelihood to Renew
5.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
55%
30 Ratings
Firebase Crashlytics
N/A
0 Ratings
Usability
8.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
80%
6 Ratings
Firebase Crashlytics
N/A
0 Ratings
Availability
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
100%
4 Ratings
Firebase Crashlytics
N/A
0 Ratings
Performance
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%
4 Ratings
Firebase Crashlytics
N/A
0 Ratings
Support Rating
5.9
Acoustic Campaign (formerly IBM Watson Campaign Automation)
59%
10 Ratings
Firebase Crashlytics
N/A
0 Ratings
Online Training
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
90%
2 Ratings
Firebase Crashlytics
N/A
0 Ratings
Implementation Rating
7.4
Acoustic Campaign (formerly IBM Watson Campaign Automation)
74%
8 Ratings
Firebase Crashlytics
N/A
0 Ratings
Likelihood to Recommend
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Email Marketing Manager, Analog
Texas InstrumentsSemiconductors, 10,001+ employees
Firebase Crashlytics
Crashlytics is almost a defacto standard in the Android world for tracking crashes in the field. I've used it on the last 4 Android projects I've been on.It's not as helpful on iOS' stacktraces but I'm not sure if anything would be better because iOS stack traces are from ObjC code which is not as useful as Java stacktraces.
Android Architect
KAYAKInternet, 51-200 employees
Pros
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
- Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
- Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Email Marketing Manager
SmartPakRetail, 201-500 employees
Firebase Crashlytics
- Detecting Crashes
- Showing backtraces to the exact line of code causing the crash
- Fine-grained Notifications
Software Developer
InstructrrHealth, Wellness and Fitness, 1-10 employees
Cons
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
- Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
- Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
- Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
- Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
- Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Sr. Interactive Marketing Manager
SafeNet, Inc.Information Technology and Services, 1001-5000 employees
Firebase Crashlytics
- An easier way to understand app version adoption rates alongside crashes.
- I feel like the platform keeps trying to become more of an all encompassing analytics platform and should stick at what it does best—crash monitoring.
- Now that it has been acquired by Google, I hope things like navigation and implementation don't become more cumbersome as has been the recent case with Google Analytics.

Verified User
Team Lead in Research & Development
Marketing and Advertising Company, 51-200 employeesPricing Details
Acoustic Campaign (formerly IBM Watson Campaign Automation)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Firebase Crashlytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Senior Manager, Marketing Analysis
Roadnet Technologies Inc.Education Management, 1001-5000 employees
Firebase Crashlytics
No score
No answers yet
No answers on this topic
Usability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
Firebase Crashlytics
No score
No answers yet
No answers on this topic
Reliability and Availability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 4 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
Firebase Crashlytics
No score
No answers yet
No answers on this topic
Performance
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 4 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent

Verified User
Professional in Marketing
Media Production Company, 11-50 employeesFirebase Crashlytics
No score
No answers yet
No answers on this topic
Support Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 10 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Senior Manager of Email Marketing
Connections AcademyE-Learning, 1001-5000 employees
Firebase Crashlytics
No score
No answers yet
No answers on this topic
Online Training
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
Firebase Crashlytics
No score
No answers yet
No answers on this topic
Implementation Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 8 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.

Verified User
Vice-President in Marketing
Computer Software Company, 1001-5000 employeesFirebase Crashlytics
No score
No answers yet
No answers on this topic
Alternatives Considered
Acoustic Campaign (formerly IBM Watson Campaign Automation)
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.

Verified User
Director in Marketing
Retail Company, 11-50 employeesFirebase Crashlytics
BuddyBuild's crash reporting tool is a far cry from Crashlytics, and the interface is also not nearly as good.
Android Developer
Whistle LabsConsumer Electronics, 51-200 employees
Return on Investment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- we have not experienced any currently but moving to lead automation and lead scoring could change that.
- i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Senior Marketing Manager
SafeNetComputer & Network Security, 1001-5000 employees
Firebase Crashlytics
- Event tracking helps us identify issues in real time
Android Developer
eHarmonyInternet, 201-500 employees