122 Ratings
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Score 8.7 out of 100
2 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • Gammadyne Mailer ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

70%
8.0

Gammadyne Mailer

80%
Gammadyne Mailer ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
10 Ratings
7.9
79%
2 Ratings

Dynamic content

8.0
80%
7 Ratings
8.7
87%
2 Ratings

Ability to test dynamic content

7.5
75%
8 Ratings
8.2
82%
1 Rating

Landing pages

5.1
51%
8 Ratings
N/A
0 Ratings

A/B testing

7.0
70%
10 Ratings
7.3
73%
1 Rating

Mobile optimization

6.9
69%
7 Ratings
7.9
79%
2 Ratings

Email deliverability reporting

8.0
80%
20 Ratings
8.7
87%
2 Ratings

List management

8.0
80%
9 Ratings
8.7
87%
2 Ratings

Triggered drip sequences

8.0
80%
8 Ratings
6.4
64%
1 Rating

Lead Management

7.4

Acoustic Campaign (formerly IBM Watson Campaign Automation)

74%

Gammadyne Mailer

Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features

Lead nurturing

6.1
61%
8 Ratings
N/A
0 Ratings

Lead scoring and grading

7.9
79%
7 Ratings
N/A
0 Ratings

Data quality management

8.0
80%
7 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

7.5
75%
4 Ratings
N/A
0 Ratings

Campaign Management

7.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

70%

Gammadyne Mailer

Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

Calendaring

6.5
65%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

7.4
74%
4 Ratings
N/A
0 Ratings

Social Media Marketing

6.3

Acoustic Campaign (formerly IBM Watson Campaign Automation)

63%

Gammadyne Mailer

Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

Social sharing and campaigns

6.5
65%
4 Ratings
N/A
0 Ratings

Social profile integration

6.2
62%
5 Ratings
N/A
0 Ratings

Reporting & Analytics

4.5

Acoustic Campaign (formerly IBM Watson Campaign Automation)

45%
5.5

Gammadyne Mailer

55%
Gammadyne Mailer ranks higher in 2/3 features

Dashboards

4.2
42%
10 Ratings
5.5
55%
1 Rating

Standard reports

4.2
42%
10 Ratings
6.4
64%
1 Rating

Custom reports

5.1
51%
8 Ratings
4.5
45%
1 Rating

Platform & Infrastructure

5.7

Acoustic Campaign (formerly IBM Watson Campaign Automation)

57%

Gammadyne Mailer

Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features

API

5.2
52%
9 Ratings
N/A
0 Ratings

Role-based workflow & approvals

6.0
60%
4 Ratings
N/A
0 Ratings

Customizability

5.9
59%
5 Ratings
N/A
0 Ratings

Integration with Salesforce.com

4.3
43%
8 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

5.0
50%
3 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.0
80%
2 Ratings
N/A
0 Ratings

Pre-Send Testing

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Feature Set Not Supported
N/A
6.4

Gammadyne Mailer

64%
Gammadyne Mailer ranks higher in 4/4 features

URL Validation

N/A
0 Ratings
6.4
64%
1 Rating

Image Validation

N/A
0 Ratings
6.4
64%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
6.4
64%
1 Rating

Spam Testing

N/A
0 Ratings
6.4
64%
1 Rating

Attribute Ratings

  • Acoustic Campaign (formerly IBM Watson Campaign Automation) is rated higher in 1 area: Usability
  • Gammadyne Mailer is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

4.1

Acoustic Campaign (formerly IBM Watson Campaign Automation)

41%
40 Ratings
8.3

Gammadyne Mailer

83%
2 Ratings

Likelihood to Renew

5.5

Acoustic Campaign (formerly IBM Watson Campaign Automation)

55%
30 Ratings

Gammadyne Mailer

N/A
0 Ratings

Usability

8.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

80%
6 Ratings
7.3

Gammadyne Mailer

73%
1 Rating

Availability

10.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

100%
4 Ratings

Gammadyne Mailer

N/A
0 Ratings

Performance

7.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

70%
4 Ratings

Gammadyne Mailer

N/A
0 Ratings

Support Rating

5.9

Acoustic Campaign (formerly IBM Watson Campaign Automation)

59%
10 Ratings
8.2

Gammadyne Mailer

82%
1 Rating

Online Training

9.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

90%
2 Ratings

Gammadyne Mailer

N/A
0 Ratings

Implementation Rating

7.4

Acoustic Campaign (formerly IBM Watson Campaign Automation)

74%
8 Ratings

Gammadyne Mailer

N/A
0 Ratings

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Gammadyne Mailer

Our email campaigns are simple (we don't require automation) and we don't have a big box CRM. For us, Gammadyne works perfectly. It's simple and cost-effective.
Anonymous | TrustRadius Reviewer

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Gammadyne Mailer

  • Professional
  • Not SAAS software
  • Lifetime License
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Gammadyne Mailer

  • It would help if the tracking reports didn't expire.
  • I would like to see customizing options in the tracking reports.
Anonymous | TrustRadius Reviewer

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Gammadyne Mailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$45

Starting Price

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Gammadyne Mailer

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Gammadyne Mailer

Gammadyne Mailer 7.3
Based on 1 answer
Should be better for UI/UX of the software but Gammadyne work always as expected (That's the most important thing for us)
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 4 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Gammadyne Mailer

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 4 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Gammadyne Mailer

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 10 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Gammadyne Mailer

Gammadyne Mailer 8.2
Based on 1 answer
Always fast answers
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Gammadyne Mailer

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 8 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Gammadyne Mailer

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Gammadyne Mailer

Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Gammadyne Mailer

  • The ability to quickly communicate with our clients via email is always a positive.
Anonymous | TrustRadius Reviewer

Screenshots

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