112 Ratings
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Score 8.5 out of 100
169 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Google Marketing Platform (formerly DoubleClick)
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Google Marketing Platform (formerly DoubleClick)
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Google Marketing Platform (formerly DoubleClick)
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Google Marketing Platform (formerly DoubleClick)
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Google Marketing Platform (formerly DoubleClick)

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Google Marketing Platform (formerly DoubleClick)
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Google Marketing Platform (formerly DoubleClick)
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Google Marketing Platform (formerly DoubleClick)
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Google Marketing Platform (formerly DoubleClick)
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Google Marketing Platform (formerly DoubleClick)
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Google Marketing Platform (formerly DoubleClick)
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Google Marketing Platform (formerly DoubleClick)
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.6
Data Transfer
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
8.1
DSP integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.2

Ad Campaigns

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
8.0
Display advertising
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
8.5
Ad display and retargeting segmentation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.7
Sequence targeting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.8

Ad Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.6
Ad conversion tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.8
Cross-channel ad management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.8
Ad forecasting and optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Google Marketing Platform (formerly DoubleClick)
7.3

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Google Marketing Platform (formerly DoubleClick)
8.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Google Marketing Platform (formerly DoubleClick)
8.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Google Marketing Platform (formerly DoubleClick)

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Google Marketing Platform (formerly DoubleClick)

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Google Marketing Platform (formerly DoubleClick)
9.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Google Marketing Platform (formerly DoubleClick)
6.0

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