101 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 2 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Wildfire by Google (Discontinued)

The transition to Google has been painful - key contacts are no longer available.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Wildfire by Google (Discontinued)
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Wildfire by Google (Discontinued)
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Wildfire by Google (Discontinued)
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Wildfire by Google (Discontinued)
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Wildfire by Google (Discontinued)
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Wildfire by Google (Discontinued)
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Wildfire by Google (Discontinued)
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Wildfire by Google (Discontinued)
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Wildfire by Google (Discontinued)
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Wildfire by Google (Discontinued)

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Wildfire by Google (Discontinued)
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Wildfire by Google (Discontinued)
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Wildfire by Google (Discontinued)
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Wildfire by Google (Discontinued)
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Wildfire by Google (Discontinued)

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Wildfire by Google (Discontinued)
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Wildfire by Google (Discontinued)
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Wildfire by Google (Discontinued)

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Wildfire by Google (Discontinued)
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Wildfire by Google (Discontinued)
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Wildfire by Google (Discontinued)

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Wildfire by Google (Discontinued)
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Wildfire by Google (Discontinued)
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Wildfire by Google (Discontinued)
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Wildfire by Google (Discontinued)

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Wildfire by Google (Discontinued)
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Wildfire by Google (Discontinued)
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Wildfire by Google (Discontinued)
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Wildfire by Google (Discontinued)
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Wildfire by Google (Discontinued)
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Wildfire by Google (Discontinued)
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Wildfire by Google (Discontinued)

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Wildfire by Google (Discontinued)

  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Wildfire by Google (Discontinued)

  • More customization - Would like to have the ability to edit more without coding.
Ashley Pengilly | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 7.9
Based on 3 answers
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Anonymous | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 9.0
Based on 1 answer
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Ashley Pengilly | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 10.0
Based on 1 answer
I have never been kicked out of Wildfire service. Always up and running.
Ashley Pengilly | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 10.0
Based on 1 answer
Easy to perform tasks and quick to upload changes to your promotions.
Ashley Pengilly | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 9.5
Based on 2 answers
Phone and email support were always available to us when we needed it.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 8.5
Based on 2 answers
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Ashley Pengilly | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 8.5
Based on 2 answers
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Wildfire by Google (Discontinued)

  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Anonymous | TrustRadius Reviewer

Screenshots

Wildfire by Google (Discontinued)

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Wildfire by Google (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Wildfire by Google (Discontinued)
2.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Wildfire by Google (Discontinued)
7.9

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Wildfire by Google (Discontinued)
9.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Wildfire by Google (Discontinued)
10.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Wildfire by Google (Discontinued)
10.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Wildfire by Google (Discontinued)
9.5

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Wildfire by Google (Discontinued)
8.5

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Wildfire by Google (Discontinued)
8.5

Add comparison