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Top Rated
487 Ratings
122 Ratings
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Score 8.7 out of 100

IBM Cognos Analytics with Watson

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Top Rated
487 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%

    IBM Cognos Analytics with Watson

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    10 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Landing pages

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.9
    69%
    7 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    20 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Lead Management

    7.4

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    74%

    IBM Cognos Analytics with Watson

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features

    Lead nurturing

    6.1
    61%
    8 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Data quality management

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    7.5
    75%
    4 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%

    IBM Cognos Analytics with Watson

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

    Calendaring

    6.5
    65%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    7.4
    74%
    4 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    6.3

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    63%

    IBM Cognos Analytics with Watson

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

    Social sharing and campaigns

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    Social profile integration

    6.2
    62%
    5 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.5

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    45%

    IBM Cognos Analytics with Watson

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 3/3 features

    Dashboards

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Standard reports

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Custom reports

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    5.7

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    57%

    IBM Cognos Analytics with Watson

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features

    API

    5.2
    52%
    9 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    6.0
    60%
    4 Ratings
    N/A
    0 Ratings

    Customizability

    5.9
    59%
    5 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    4.3
    43%
    8 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    BI Standard Reporting

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Feature Set Not Supported
    N/A
    8.4

    IBM Cognos Analytics with Watson

    84%
    IBM Cognos Analytics with Watson ranks higher in 3/3 features

    Pixel Perfect reports

    N/A
    0 Ratings
    8.3
    83%
    58 Ratings

    Customizable dashboards

    N/A
    0 Ratings
    8.5
    85%
    63 Ratings

    Report Formatting Templates

    N/A
    0 Ratings
    8.3
    83%
    62 Ratings

    Ad-hoc Reporting

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Feature Set Not Supported
    N/A
    8.6

    IBM Cognos Analytics with Watson

    86%
    IBM Cognos Analytics with Watson ranks higher in 4/4 features

    Drill-down analysis

    N/A
    0 Ratings
    8.8
    88%
    65 Ratings

    Formatting capabilities

    N/A
    0 Ratings
    8.6
    86%
    66 Ratings

    Integration with R or other statistical packages

    N/A
    0 Ratings
    8.3
    83%
    40 Ratings

    Report sharing and collaboration

    N/A
    0 Ratings
    8.9
    89%
    64 Ratings

    Report Output and Scheduling

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Feature Set Not Supported
    N/A
    8.7

    IBM Cognos Analytics with Watson

    87%
    IBM Cognos Analytics with Watson ranks higher in 5/5 features

    Publish to Web

    N/A
    0 Ratings
    8.3
    83%
    26 Ratings

    Publish to PDF

    N/A
    0 Ratings
    9.2
    92%
    62 Ratings

    Report Versioning

    N/A
    0 Ratings
    8.6
    86%
    25 Ratings

    Report Delivery Scheduling

    N/A
    0 Ratings
    9.2
    92%
    65 Ratings

    Delivery to Remote Servers

    N/A
    0 Ratings
    8.1
    81%
    12 Ratings

    Data Discovery and Visualization

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Feature Set Not Supported
    N/A
    8.0

    IBM Cognos Analytics with Watson

    80%
    IBM Cognos Analytics with Watson ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    N/A
    0 Ratings
    8.3
    83%
    54 Ratings

    Location Analytics / Geographic Visualization

    N/A
    0 Ratings
    7.9
    79%
    53 Ratings

    Predictive Analytics

    N/A
    0 Ratings
    7.7
    77%
    49 Ratings

    Access Control and Security

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Feature Set Not Supported
    N/A
    8.9

    IBM Cognos Analytics with Watson

    89%
    IBM Cognos Analytics with Watson ranks higher in 4/4 features

    Multi-User Support (named login)

    N/A
    0 Ratings
    9.0
    90%
    61 Ratings

    Role-Based Security Model

    N/A
    0 Ratings
    8.8
    88%
    60 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    N/A
    0 Ratings
    9.0
    90%
    60 Ratings

    Single Sign-On (SSO)

    N/A
    0 Ratings
    8.6
    86%
    43 Ratings

    Mobile Capabilities

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Feature Set Not Supported
    N/A
    7.1

    IBM Cognos Analytics with Watson

    71%
    IBM Cognos Analytics with Watson ranks higher in 3/3 features

    Responsive Design for Web Access

    N/A
    0 Ratings
    7.7
    77%
    45 Ratings

    Mobile Application

    N/A
    0 Ratings
    7.5
    75%
    40 Ratings

    Dashboard / Report / Visualization Interactivity on Mobile

    N/A
    0 Ratings
    7.6
    76%
    44 Ratings

    Application Program Interfaces (APIs) / Embedding

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Feature Set Not Supported
    N/A
    7.8

    IBM Cognos Analytics with Watson

    78%
    IBM Cognos Analytics with Watson ranks higher in 6/6 features

    REST API

    N/A
    0 Ratings
    8.4
    84%
    31 Ratings

    Javascript API

    N/A
    0 Ratings
    8.4
    84%
    29 Ratings

    iFrames

    N/A
    0 Ratings
    8.3
    83%
    9 Ratings

    Java API

    N/A
    0 Ratings
    6.9
    69%
    11 Ratings

    Themeable User Interface (UI)

    N/A
    0 Ratings
    7.1
    71%
    10 Ratings

    Customizable Platform (Open Source)

    N/A
    0 Ratings
    7.7
    77%
    7 Ratings

    Attribute Ratings

    • Acoustic Campaign (formerly IBM Watson Campaign Automation) is rated higher in 3 areas: Availability, Online Training, Implementation Rating
    • IBM Cognos Analytics with Watson is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Performance, Support Rating
    • Acoustic Campaign (formerly IBM Watson Campaign Automation) and IBM Cognos Analytics with Watson are tied in 1 area: Usability

    Likelihood to Recommend

    4.1

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    41%
    40 Ratings
    8.0

    IBM Cognos Analytics with Watson

    80%
    89 Ratings

    Likelihood to Renew

    5.5

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    55%
    30 Ratings
    10.0

    IBM Cognos Analytics with Watson

    100%
    24 Ratings

    Usability

    8.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    80%
    6 Ratings
    8.0

    IBM Cognos Analytics with Watson

    80%
    7 Ratings

    Availability

    10.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    100%
    4 Ratings
    8.6

    IBM Cognos Analytics with Watson

    86%
    8 Ratings

    Performance

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%
    4 Ratings
    9.0

    IBM Cognos Analytics with Watson

    90%
    10 Ratings

    Support Rating

    5.9

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    59%
    10 Ratings
    10.0

    IBM Cognos Analytics with Watson

    100%
    15 Ratings

    In-Person Training

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    N/A
    0 Ratings
    8.7

    IBM Cognos Analytics with Watson

    87%
    4 Ratings

    Online Training

    9.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    90%
    2 Ratings
    8.0

    IBM Cognos Analytics with Watson

    80%
    4 Ratings

    Implementation Rating

    7.4

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    74%
    8 Ratings
    7.0

    IBM Cognos Analytics with Watson

    70%
    14 Ratings

    Product Scalability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    N/A
    0 Ratings
    10.0

    IBM Cognos Analytics with Watson

    100%
    2 Ratings

    Likelihood to Recommend

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
    Kristin Lucido | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics is a good way to streamline the deployment of your AI models. I would recommend taking up the Cognos analytics training and certification for you to be able to navigate the studio well. It covers all aspects comprehensively and you'll be better off if you are already knowledgeable in PostgreSQL.
    Anonymous | TrustRadius Reviewer

    Pros

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
    • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
    • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
    Carey Marston | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    • Pixel perfect reports. If a client can provide a pixel-perfect mockup, I can make the report indistinguishable from the mockup.
    • Data security. It doesn't matter who the user is; when they log in and run a report, they will only see the data they are permitted to see.
    • Performant reports on large data. Many tools have issues running on tables containing only a few million rows. Cognos can consistently run reports on multi-billion row tables without issue.
    • Embedding reports in third-party tools. With Cognos Mashup Services, it is possible to build a report in IBM Cognos Analytics with Watson and call it programmatically. Need straight HTML? No problem. JSON? Atom? All good.
    Paul Mendelson | TrustRadius Reviewer

    Cons

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
    • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
    • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
    • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
    • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
    • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
    Jennifer Lewis | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    • OLAP-cubes MUST IMMEDIATELY be upgraded to 64-bit-technology (if not, we are lost as Cognos/IBM-customer).
    • Easier integration of complex authorisation systems (concepts) into cubes (vertical as well as horizontal authorisation).
    • Much more statistics-functionality in cubes! (IBM bought SPSS 10 years ago!! where is the benefit of Cognos-users!!)!!!
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

    Additional Pricing Details

    IBM Cognos Analytics with Watson

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $10 per month per user

    IBM Cognos Analytics with Watson Editions & Modules

    Edition
    On Demand - Premium$40.001
    On Demand - Standard$10.001
    1. per month per user
    Additional Pricing Details
    30-day free trial available.

    Likelihood to Renew

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
    Based on 30 answers
    SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
    Shannon Feldpush | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 10.0
    Based on 24 answers
    For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
    Sachin Karkun | TrustRadius Reviewer

    Usability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
    Based on 6 answers
    This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
    Michael Hobley | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 8.0
    Based on 7 answers
    We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
    Robert Goodman | TrustRadius Reviewer

    Reliability and Availability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
    Based on 4 answers
    While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
    Michael Hobley | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 8.6
    Based on 8 answers
    Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
    Gerrit Goewey | TrustRadius Reviewer

    Performance

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
    Based on 4 answers
    The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
    Anonymous | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 9.0
    Based on 10 answers
    Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
    Meghdeep Raval, PMP | TrustRadius Reviewer

    Support Rating

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
    Based on 10 answers
    The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
    Joe Sisler | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 10.0
    Based on 15 answers
    Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
    Jonathan Kyrlach | TrustRadius Reviewer

    In-Person Training

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    No score
    No answers yet
    No answers on this topic

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 8.7
    Based on 4 answers
    Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
    Robert Goodman | TrustRadius Reviewer

    Online Training

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
    Based on 2 answers
    The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
    Michael Hobley | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 8.0
    Based on 4 answers
    The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
    Gerrit Goewey | TrustRadius Reviewer

    Implementation Rating

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
    Based on 8 answers
    Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
    Anonymous | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 7.0
    Based on 14 answers
    Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
    Toni McKee | TrustRadius Reviewer

    Alternatives Considered

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
    Anonymous | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    IBM has the best in class and the major reason customers select this tool is the ease of use and the company that stands behind the product. The reputation of the software is key and the fact that IBM has one of the best support organizations around truly makes it stand apart from all of the others.
    Corey Mendelsohn | TrustRadius Reviewer

    Scalability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    No score
    No answers yet
    No answers on this topic

    IBM Cognos Analytics with Watson

    IBM Cognos Analytics with Watson 10.0
    Based on 2 answers
    The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
    Robert Goodman | TrustRadius Reviewer

    Return on Investment

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • we have not experienced any currently but moving to lead automation and lead scoring could change that.
    • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
    Maureen Kolb | TrustRadius Reviewer

    IBM Cognos Analytics with Watson

    • IBM Cognos Analytics with Watson provides capabilities such as data analysis and reporting that work seamlessly for individuals, departments, and workgroups in all organizations and businesses.
    • Customizable and secure data exploration through NLP.
    • I can easily connect data analysis with ad-hoc reports.
    Nicholas Maeda | TrustRadius Reviewer

    Screenshots

    IBM Cognos Analytics with Watson

    Add comparison