What users are saying about
122 Ratings
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Based on 122 reviews and ratings
IBM Cognos Analytics with Watson
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Top Rated
487 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 487 reviews and ratings
Feature Set Ratings
Email & Online Marketing
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%
IBM Cognos Analytics with Watson
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 9/9 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 9/9 features
WYSIWYG email editor
4.0
40%
10 Ratings
N/A
0 Ratings
Dynamic content
8.0
80%
7 Ratings
N/A
0 Ratings
Ability to test dynamic content
7.5
75%
8 Ratings
N/A
0 Ratings
Landing pages
5.1
51%
8 Ratings
N/A
0 Ratings
A/B testing
7.0
70%
10 Ratings
N/A
0 Ratings
Mobile optimization
6.9
69%
7 Ratings
N/A
0 Ratings
Email deliverability reporting
8.0
80%
20 Ratings
N/A
0 Ratings
List management
8.0
80%
9 Ratings
N/A
0 Ratings
Triggered drip sequences
8.0
80%
8 Ratings
N/A
0 Ratings
Lead Management
7.4
Acoustic Campaign (formerly IBM Watson Campaign Automation)
74%
IBM Cognos Analytics with Watson
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features
Lead nurturing
6.1
61%
8 Ratings
N/A
0 Ratings
Lead scoring and grading
7.9
79%
7 Ratings
N/A
0 Ratings
Data quality management
8.0
80%
7 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
7.5
75%
4 Ratings
N/A
0 Ratings
Campaign Management
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%
IBM Cognos Analytics with Watson
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Calendaring
6.5
65%
8 Ratings
N/A
0 Ratings
Event/webinar marketing
7.4
74%
4 Ratings
N/A
0 Ratings
Social Media Marketing
6.3
Acoustic Campaign (formerly IBM Watson Campaign Automation)
63%
IBM Cognos Analytics with Watson
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features
Social sharing and campaigns
6.5
65%
4 Ratings
N/A
0 Ratings
Social profile integration
6.2
62%
5 Ratings
N/A
0 Ratings
Reporting & Analytics
4.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
45%
IBM Cognos Analytics with Watson
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 3/3 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 3/3 features
Dashboards
4.2
42%
10 Ratings
N/A
0 Ratings
Standard reports
4.2
42%
10 Ratings
N/A
0 Ratings
Custom reports
5.1
51%
8 Ratings
N/A
0 Ratings
Platform & Infrastructure
5.7
Acoustic Campaign (formerly IBM Watson Campaign Automation)
57%
IBM Cognos Analytics with Watson
Feature Set Not Supported
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features
API
5.2
52%
9 Ratings
N/A
0 Ratings
Role-based workflow & approvals
6.0
60%
4 Ratings
N/A
0 Ratings
Customizability
5.9
59%
5 Ratings
N/A
0 Ratings
Integration with Salesforce.com
4.3
43%
8 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
5.0
50%
3 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.0
80%
2 Ratings
N/A
0 Ratings
BI Standard Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Feature Set Not Supported
N/A
8.4
IBM Cognos Analytics with Watson
84%
IBM Cognos Analytics with Watson ranks higher in 3/3 features
IBM Cognos Analytics with Watson ranks higher in 3/3 features
Pixel Perfect reports
N/A
0 Ratings
8.3
83%
58 Ratings
Customizable dashboards
N/A
0 Ratings
8.5
85%
63 Ratings
Report Formatting Templates
N/A
0 Ratings
8.3
83%
62 Ratings
Ad-hoc Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Feature Set Not Supported
N/A
8.6
IBM Cognos Analytics with Watson
86%
IBM Cognos Analytics with Watson ranks higher in 4/4 features
IBM Cognos Analytics with Watson ranks higher in 4/4 features
Drill-down analysis
N/A
0 Ratings
8.8
88%
65 Ratings
Formatting capabilities
N/A
0 Ratings
8.6
86%
66 Ratings
Integration with R or other statistical packages
N/A
0 Ratings
8.3
83%
40 Ratings
Report sharing and collaboration
N/A
0 Ratings
8.9
89%
64 Ratings
Report Output and Scheduling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Feature Set Not Supported
N/A
8.7
IBM Cognos Analytics with Watson
87%
IBM Cognos Analytics with Watson ranks higher in 5/5 features
IBM Cognos Analytics with Watson ranks higher in 5/5 features
Publish to Web
N/A
0 Ratings
8.3
83%
26 Ratings
Publish to PDF
N/A
0 Ratings
9.2
92%
62 Ratings
Report Versioning
N/A
0 Ratings
8.6
86%
25 Ratings
Report Delivery Scheduling
N/A
0 Ratings
9.2
92%
65 Ratings
Delivery to Remote Servers
N/A
0 Ratings
8.1
81%
12 Ratings
Data Discovery and Visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Feature Set Not Supported
N/A
8.0
IBM Cognos Analytics with Watson
80%
IBM Cognos Analytics with Watson ranks higher in 3/3 features
IBM Cognos Analytics with Watson ranks higher in 3/3 features
Pre-built visualization formats (heatmaps, scatter plots etc.)
N/A
0 Ratings
8.3
83%
54 Ratings
Location Analytics / Geographic Visualization
N/A
0 Ratings
7.9
79%
53 Ratings
Predictive Analytics
N/A
0 Ratings
7.7
77%
49 Ratings
Access Control and Security
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Feature Set Not Supported
N/A
8.9
IBM Cognos Analytics with Watson
89%
IBM Cognos Analytics with Watson ranks higher in 4/4 features
IBM Cognos Analytics with Watson ranks higher in 4/4 features
Multi-User Support (named login)
N/A
0 Ratings
9.0
90%
61 Ratings
Role-Based Security Model
N/A
0 Ratings
8.8
88%
60 Ratings
Multiple Access Permission Levels (Create, Read, Delete)
N/A
0 Ratings
9.0
90%
60 Ratings
Single Sign-On (SSO)
N/A
0 Ratings
8.6
86%
43 Ratings
Mobile Capabilities
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Feature Set Not Supported
N/A
7.1
IBM Cognos Analytics with Watson
71%
IBM Cognos Analytics with Watson ranks higher in 3/3 features
IBM Cognos Analytics with Watson ranks higher in 3/3 features
Responsive Design for Web Access
N/A
0 Ratings
7.7
77%
45 Ratings
Mobile Application
N/A
0 Ratings
7.5
75%
40 Ratings
Dashboard / Report / Visualization Interactivity on Mobile
N/A
0 Ratings
7.6
76%
44 Ratings
Application Program Interfaces (APIs) / Embedding
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Feature Set Not Supported
N/A
7.8
IBM Cognos Analytics with Watson
78%
IBM Cognos Analytics with Watson ranks higher in 6/6 features
IBM Cognos Analytics with Watson ranks higher in 6/6 features
REST API
N/A
0 Ratings
8.4
84%
31 Ratings
Javascript API
N/A
0 Ratings
8.4
84%
29 Ratings
iFrames
N/A
0 Ratings
8.3
83%
9 Ratings
Java API
N/A
0 Ratings
6.9
69%
11 Ratings
Themeable User Interface (UI)
N/A
0 Ratings
7.1
71%
10 Ratings
Customizable Platform (Open Source)
N/A
0 Ratings
7.7
77%
7 Ratings
Attribute Ratings
- Acoustic Campaign (formerly IBM Watson Campaign Automation) is rated higher in 3 areas: Availability, Online Training, Implementation Rating
- IBM Cognos Analytics with Watson is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Performance, Support Rating
- Acoustic Campaign (formerly IBM Watson Campaign Automation) and IBM Cognos Analytics with Watson are tied in 1 area: Usability
Likelihood to Recommend
4.1
Acoustic Campaign (formerly IBM Watson Campaign Automation)
41%
40 Ratings
8.0
IBM Cognos Analytics with Watson
80%
89 Ratings
Likelihood to Renew
5.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
55%
30 Ratings
10.0
IBM Cognos Analytics with Watson
100%
24 Ratings
Usability
8.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
80%
6 Ratings
8.0
IBM Cognos Analytics with Watson
80%
7 Ratings
Availability
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
100%
4 Ratings
8.6
IBM Cognos Analytics with Watson
86%
8 Ratings
Performance
7.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
70%
4 Ratings
9.0
IBM Cognos Analytics with Watson
90%
10 Ratings
Support Rating
5.9
Acoustic Campaign (formerly IBM Watson Campaign Automation)
59%
10 Ratings
10.0
IBM Cognos Analytics with Watson
100%
15 Ratings
In-Person Training
Acoustic Campaign (formerly IBM Watson Campaign Automation)
N/A
0 Ratings
8.7
IBM Cognos Analytics with Watson
87%
4 Ratings
Online Training
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
90%
2 Ratings
8.0
IBM Cognos Analytics with Watson
80%
4 Ratings
Implementation Rating
7.4
Acoustic Campaign (formerly IBM Watson Campaign Automation)
74%
8 Ratings
7.0
IBM Cognos Analytics with Watson
70%
14 Ratings
Product Scalability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
N/A
0 Ratings
10.0
IBM Cognos Analytics with Watson
100%
2 Ratings
Likelihood to Recommend
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Email Marketing Manager, Analog
Texas InstrumentsSemiconductors, 10,001+ employees
IBM Cognos Analytics with Watson
IBM Cognos Analytics is a good way to streamline the deployment of your AI models. I would recommend taking up the Cognos analytics training and certification for you to be able to navigate the studio well. It covers all aspects comprehensively and you'll be better off if you are already knowledgeable in PostgreSQL.

Verified User
Engineer in Information Technology
Financial Services Company, 5001-10,000 employeesPros
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
- Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
- Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Email Marketing Manager
SmartPakRetail, 201-500 employees
IBM Cognos Analytics with Watson
- Pixel perfect reports. If a client can provide a pixel-perfect mockup, I can make the report indistinguishable from the mockup.
- Data security. It doesn't matter who the user is; when they log in and run a report, they will only see the data they are permitted to see.
- Performant reports on large data. Many tools have issues running on tables containing only a few million rows. Cognos can consistently run reports on multi-billion row tables without issue.
- Embedding reports in third-party tools. With Cognos Mashup Services, it is possible to build a report in IBM Cognos Analytics with Watson and call it programmatically. Need straight HTML? No problem. JSON? Atom? All good.
Product Manager
PMsquareInformation Technology and Services, 51-200 employees
Cons
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
- Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
- Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
- Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
- Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
- Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Sr. Interactive Marketing Manager
SafeNet, Inc.Information Technology and Services, 1001-5000 employees
IBM Cognos Analytics with Watson
- OLAP-cubes MUST IMMEDIATELY be upgraded to 64-bit-technology (if not, we are lost as Cognos/IBM-customer).
- Easier integration of complex authorisation systems (concepts) into cubes (vertical as well as horizontal authorisation).
- Much more statistics-functionality in cubes! (IBM bought SPSS 10 years ago!! where is the benefit of Cognos-users!!)!!!

Verified User
Employee in Information Technology
Non-profit Organization Management Company, 5001-10,000 employeesPricing Details
Acoustic Campaign (formerly IBM Watson Campaign Automation)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules
—
Additional Pricing Details
—IBM Cognos Analytics with Watson
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$10 per month per user
IBM Cognos Analytics with Watson Editions & Modules
Edition
On Demand - Premium | $40.001 |
---|---|
On Demand - Standard | $10.001 |
- per month per user
Additional Pricing Details
30-day free trial available.Likelihood to Renew
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Senior Manager, Marketing Analysis
Roadnet Technologies Inc.Education Management, 1001-5000 employees
IBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 10.0
Based on 24 answers
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Technical Lead
MindCraft Software Pvt. Ltd.Automotive, 10,001+ employees
Usability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
IBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 8.0
Based on 7 answers
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Director, Business Intelligence & Analytics
Georgetown University5001-10,000 employees
Reliability and Availability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 4 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
IBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 8.6
Based on 8 answers
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Senior Analytics Consultant
Datamensional, LLC1-10 employees
Performance
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 4 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent

Verified User
Professional in Marketing
Media Production Company, 11-50 employeesIBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 9.0
Based on 10 answers
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Manager, Data Architecture
Hess CorporationOil & Energy
Support Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 10 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Senior Manager of Email Marketing
Connections AcademyE-Learning, 1001-5000 employees
IBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 10.0
Based on 15 answers
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
Business Intelligence Architect
Everything But The HouseConsumer Goods, 201-500 employees
In-Person Training
Acoustic Campaign (formerly IBM Watson Campaign Automation)
No score
No answers yet
No answers on this topic
IBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 8.7
Based on 4 answers
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
Director, Business Intelligence & Analytics
Georgetown University5001-10,000 employees
Online Training
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Silverpop Administrator & Web Designer
Intertek10,001+ employees
IBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 8.0
Based on 4 answers
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
Senior Analytics Consultant
Datamensional, LLC1-10 employees
Implementation Rating
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 8 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.

Verified User
Vice-President in Marketing
Computer Software Company, 1001-5000 employeesIBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 7.0
Based on 14 answers
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
HR Systems Analyst II
First Horizon Corp.Banking, 1001-5000 employees
Alternatives Considered
Acoustic Campaign (formerly IBM Watson Campaign Automation)
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.

Verified User
Director in Marketing
Retail Company, 11-50 employeesIBM Cognos Analytics with Watson
IBM has the best in class and the major reason customers select this tool is the ease of use and the company that stands behind the product. The reputation of the software is key and the fact that IBM has one of the best support organizations around truly makes it stand apart from all of the others.
President
NewIntelligence Inc.Information Technology & Services, 11-50 employees
Scalability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
No score
No answers yet
No answers on this topic
IBM Cognos Analytics with Watson
IBM Cognos Analytics with Watson 10.0
Based on 2 answers
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
Director, Business Intelligence & Analytics
Georgetown University5001-10,000 employees
Return on Investment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
- we have not experienced any currently but moving to lead automation and lead scoring could change that.
- i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Senior Marketing Manager
SafeNetComputer & Network Security, 1001-5000 employees
IBM Cognos Analytics with Watson
- IBM Cognos Analytics with Watson provides capabilities such as data analysis and reporting that work seamlessly for individuals, departments, and workgroups in all organizations and businesses.
- Customizable and secure data exploration through NLP.
- I can easily connect data analysis with ad-hoc reports.
Senior Software Engineer Team Lead
SafetyCultureComputer Software, 51-200 employees