Acoustic Campaign vs. IBM Cognos Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Campaign
Score 8.6 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
IBM Cognos Analytics
Score 8.2 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Pricing
Acoustic CampaignIBM Cognos Analytics
Editions & Modules
No answers on this topic
On Demand - Standard
$10.00
per month per user
On Demand - Premium
$40.00
per month per user
Offerings
Pricing Offerings
Acoustic CampaignIBM Cognos Analytics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Acoustic CampaignIBM Cognos Analytics
Considered Both Products
Acoustic Campaign

No answer on this topic

IBM Cognos Analytics
Chose IBM Cognos Analytics
All these ones are fairly widely used in the business analyst world. There is no significant difference among them apart from the suite of tools that your company is using. If the company is using Amazon EC2 and Amazon S3, Amazon QuickSight is easier to be embedded in the system.
Top Pros
Top Cons
Features
Acoustic CampaignIBM Cognos Analytics
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Campaign
7.0
10 Ratings
11% below category average
IBM Cognos Analytics
-
Ratings
WYSIWYG email editor4.010 Ratings00 Ratings
Dynamic content8.07 Ratings00 Ratings
Ability to test dynamic content7.58 Ratings00 Ratings
Landing pages5.18 Ratings00 Ratings
A/B testing7.010 Ratings00 Ratings
Mobile optimization6.97 Ratings00 Ratings
Email deliverability reporting8.010 Ratings00 Ratings
List management8.09 Ratings00 Ratings
Triggered drip sequences8.08 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Campaign
7.4
8 Ratings
4% below category average
IBM Cognos Analytics
-
Ratings
Lead nurturing automation6.18 Ratings00 Ratings
Lead scoring and grading7.97 Ratings00 Ratings
Data quality management8.07 Ratings00 Ratings
Automated sales alerts and tasks7.54 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Campaign
7.0
8 Ratings
9% below category average
IBM Cognos Analytics
-
Ratings
Calendaring6.58 Ratings00 Ratings
Event/webinar marketing7.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Campaign
6.3
5 Ratings
17% below category average
IBM Cognos Analytics
-
Ratings
Social sharing and campaigns6.54 Ratings00 Ratings
Social profile integration6.25 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Campaign
4.5
10 Ratings
50% below category average
IBM Cognos Analytics
-
Ratings
Dashboards4.210 Ratings00 Ratings
Standard reports4.210 Ratings00 Ratings
Custom reports5.18 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Campaign
5.7
10 Ratings
28% below category average
IBM Cognos Analytics
-
Ratings
API5.29 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.95 Ratings00 Ratings
Integration with Salesforce.com4.38 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.03 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Acoustic Campaign
-
Ratings
IBM Cognos Analytics
7.9
103 Ratings
4% below category average
Pixel Perfect reports00 Ratings8.594 Ratings
Customizable dashboards00 Ratings7.8101 Ratings
Report Formatting Templates00 Ratings7.498 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Acoustic Campaign
-
Ratings
IBM Cognos Analytics
8.1
105 Ratings
0% below category average
Drill-down analysis00 Ratings8.1103 Ratings
Formatting capabilities00 Ratings8.1104 Ratings
Integration with R or other statistical packages00 Ratings7.873 Ratings
Report sharing and collaboration00 Ratings8.4101 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Acoustic Campaign
-
Ratings
IBM Cognos Analytics
8.3
105 Ratings
1% below category average
Publish to Web00 Ratings8.327 Ratings
Publish to PDF00 Ratings8.799 Ratings
Report Versioning00 Ratings8.626 Ratings
Report Delivery Scheduling00 Ratings8.0102 Ratings
Delivery to Remote Servers00 Ratings8.112 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Acoustic Campaign
-
Ratings
IBM Cognos Analytics
8.1
95 Ratings
0% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.090 Ratings
Location Analytics / Geographic Visualization00 Ratings8.287 Ratings
Predictive Analytics00 Ratings8.183 Ratings
Pattern Recognition and Data Mining00 Ratings8.022 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Acoustic Campaign
-
Ratings
IBM Cognos Analytics
8.3
100 Ratings
4% below category average
Multi-User Support (named login)00 Ratings8.497 Ratings
Role-Based Security Model00 Ratings8.396 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.296 Ratings
Report-Level Access Control00 Ratings8.425 Ratings
Single Sign-On (SSO)00 Ratings8.378 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Acoustic Campaign
-
Ratings
IBM Cognos Analytics
7.3
83 Ratings
9% below category average
Responsive Design for Web Access00 Ratings7.977 Ratings
Mobile Application00 Ratings7.368 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.174 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Acoustic Campaign
-
Ratings
IBM Cognos Analytics
7.5
62 Ratings
5% below category average
REST API00 Ratings7.359 Ratings
Javascript API00 Ratings7.658 Ratings
iFrames00 Ratings8.39 Ratings
Java API00 Ratings6.911 Ratings
Themeable User Interface (UI)00 Ratings7.110 Ratings
Customizable Platform (Open Source)00 Ratings7.87 Ratings
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User Ratings
Acoustic CampaignIBM Cognos Analytics
Likelihood to Recommend
4.1
(40 ratings)
8.1
(128 ratings)
Likelihood to Renew
5.5
(30 ratings)
9.8
(27 ratings)
Usability
8.0
(6 ratings)
8.0
(8 ratings)
Availability
10.0
(2 ratings)
8.6
(4 ratings)
Performance
7.0
(2 ratings)
9.0
(5 ratings)
Support Rating
5.9
(5 ratings)
10.0
(8 ratings)
In-Person Training
-
(0 ratings)
8.7
(4 ratings)
Online Training
9.0
(2 ratings)
8.0
(4 ratings)
Implementation Rating
7.4
(4 ratings)
7.0
(7 ratings)
Configurability
-
(0 ratings)
8.0
(2 ratings)
Ease of integration
-
(0 ratings)
7.3
(3 ratings)
Product Scalability
-
(0 ratings)
8.3
(3 ratings)
Vendor post-sale
-
(0 ratings)
7.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Acoustic CampaignIBM Cognos Analytics
Likelihood to Recommend
Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Read full review
IBM
Our first and most basic scenario was to automatize the creation and publication/sharing of business reports that used to be created manually by employees throughout our organization. Using Cognos for that first use case worked well. The advanced analytics functionalities we used on the aggregated data were also as expected. However, the user interface is not always intuitive, and there is a steep learning curve, so I would recommend Cognos only to large organizations where there is a need for the most advanced functionalities (AI analysis/prediction).
Read full review
Pros
Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Read full review
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
Read full review
Cons
Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Read full review
IBM
  • Sometimes there might be performance issues when dealing with large and complex data.
  • Although IBM provides full documentation but sometimes it's difficult to find answers to questions and connect with their customer support.
  • It relies on external tools for data cleaning, transformation and also for some integration tasks. It can also improve on providing wider range of data sources for integration.
Read full review
Likelihood to Renew
Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
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Usability
Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Read full review
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Read full review
Reliability and Availability
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Performance
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Read full review
Support Rating
Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Read full review
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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In-Person Training
Acoustic
No answers on this topic
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Online Training
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Implementation Rating
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Alternatives Considered
Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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IBM
In the past Management had used Excel and Workiva capabilities to create the reporting dashboards that were being used to make decisions. Since switching to IBM Cognos Analytics the Company has been much more efficient and decision making has been streamlined. IBM Cognos Analytics was chosen due to its reputation and data visualization capabilities and neither have been wrong.
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Scalability
Acoustic
No answers on this topic
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Return on Investment
Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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IBM
  • High ROI with well designed solutions. Supported by scalable deployment, robust security model and ability to create valuable content.
  • High ROI where well designed data models can be deployed with a common metadata layer to a variety of users and use cases.
  • High ROI in an environment that includes a variety of vendors and best of breed products within the overall platform
Read full review
ScreenShots

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design