101 Ratings
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Score 6.5 out of 100
Top Rated
161 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

IBM SPSS

SPSS is well suited when you are dealing with respondent level data and need to clean, recode, or make changes. It's one of the only softwares that I always go back to using as it is the foundation of statistical software programs. It might not be very useful when looking at BIG data, but it works for reviewing survey data
John Froehlich | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
IBM SPSS
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
IBM SPSS
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
IBM SPSS
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
IBM SPSS
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
IBM SPSS
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
IBM SPSS
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
IBM SPSS
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
IBM SPSS
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
IBM SPSS
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
IBM SPSS

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
IBM SPSS
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
IBM SPSS
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
IBM SPSS
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
IBM SPSS
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
IBM SPSS

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
IBM SPSS
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
IBM SPSS
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
IBM SPSS

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
IBM SPSS
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
IBM SPSS
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
IBM SPSS

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
IBM SPSS
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
IBM SPSS
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
IBM SPSS
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
IBM SPSS

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
IBM SPSS
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
IBM SPSS
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
IBM SPSS
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
IBM SPSS
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
IBM SPSS
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
IBM SPSS
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
IBM SPSS

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

IBM SPSS

  • SPSS has been around for quite a while and has amassed a large suite of functionality. One of its longest-running features is the ability to automate SPSS via scripting, AKA "syntax." There is a very large community of practice on the internet who can help newbies to quickly scale up their automation abilities with SPSS. And SPSS allows users to save syntax scripting directly from GUI wizards and configuration windows, which can be a real life-saver if one is not an experienced coder.
  • Many statistics package users are doing scientific research with an eye to publish reproducible results. SPSS allows you to save datasets and syntax scripting in a common format, facilitating attempts by peer reviewers and other researchers to quickly and easily attempt to reproduce your results. It's very portable!
  • SPSS has both legacy and modern visualization suites baked into the base software, giving users an easily mountable learning curve when it comes to outputting charts and graphs. It's very easy to start with a canned look and feel of an exported chart, and then you can tweak a saved copy to change just about everything, from colors, legends, and axis scaling, to orientation, labels, and grid lines. And when you've got a chart or graph set up the way you like, you can export it as an image file, or create a template syntax to apply to new visualizations going forward.
  • SPSS makes it easy for even beginner-level users to create statistical coding fields to support multidimensional analysis, ensuring that you never need to destructively modify your dataset.
  • In closing, SPSS's long and successful tenure ensures that just about any question a new user may have about it can be answered with a modicum of Google-fu. There are even several fully-fledged tutorial websites out there for newbie perusal.
Benjamin Plotkin | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

IBM SPSS

  • SPSS is not free and is fairly pricey.
  • For those requiring advanced procedures not on SPSS, programmable coding, like in R Statistics, may be more limited and not as robust and use of R or other programs might be needed.
  • Statistical Package for Social Sciences and can only be used to perform only statistical operations. Further purchases of other packages will be required.
  • Default graphics are far from publication quality. Generally, it’s better to use other programs for graphics.
  • Information about effect size and confidence intervals is missing for many techniques.
Craig West | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

IBM SPSS

IBM SPSS 10.0
Based on 16 answers
It's super easy to use for newbies and super powerful for power users! It does EVERYTHING you are usually asked to do analytically. Their Help Desk is PHENOMENAL. And I find the upgrade and renewal price to be a good deal.
Lance Huntley | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 9 answers
SPSS is beginner friendly and user-friendly for beginner analysts and simple statistical tests. It's "click and go" interface does take some learning, but overall this is much easier than other programs I have used and seen. Compared to SAS software, SPSS takes a great deal less familiarizing and it not a matter of learning a coding language like SAS and RStudio.
Julie Ressalam, MPH | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 1 answer
SPSS can tend to crash when I am trying to do a lot of data. This can slow me down when I need to do a lot of data
Anonymous | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 1 answer
SPSS does the job, but it can be slow. I do have to plan a lot of time to get through a huge amount of data.
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

IBM SPSS

IBM SPSS 5.0
Based on 5 answers
I have not contacted IBM SPSS for support myself. However, our IT staff has for trying to get SPSS Text Analytics Module to work. The issue was never resolved, but I'm not sure if it was on the IT's end or on SPSS's end
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

IBM SPSS

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

IBM SPSS

IBM SPSS 5.0
Based on 4 answers
Have a plan for managing the yearly upgrade cycle. Most users work in the desktop version, so there needs to be a mechanism for either pushing out new versions of the software or a key manager to deal with updated licensing keys. If you have a lot of users this needs to be planned for in advance.
Rebecca T Barber, MBA, PHD | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

IBM SPSS

Other software that I can compare to SPSS include R, Excel and SAS. Overall, SPSS is easier to get familiar with and more user friendly which is why I can see it as more appropriate for taught courses. The computational capabilities are not similar to R, but on the other hand it is simpler to use. Excel is much more time consuming in any scenario deriving from the very basics of statistical analysis.
Anonymous | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

IBM SPSS

IBM SPSS 5.0
Based on 1 answer
I am neutral because I have not had to look into scalability since I am using as a student.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

IBM SPSS

  • IBM SPSS has allowed me to quickly analyze data for research.
  • IBM SPSS has allowed me to complete analyses in order to submit research findings to conferences and complete manuscripts.
  • IBM SPSS has enabled me to meet research objectives set out in grant proposals.
Ariana Tart-Zelvin | TrustRadius Reviewer

Screenshots

IBM SPSS

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM SPSS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.9
IBM SPSS
8.4

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
IBM SPSS
10.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
IBM SPSS
6.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
IBM SPSS
6.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
IBM SPSS
6.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
IBM SPSS
5.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
IBM SPSS

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
IBM SPSS
5.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
IBM SPSS
5.0

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