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Top Rated
166 Ratings
113 Ratings
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Score 8.6 out of 100

Litmus

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Top Rated
166 Ratings
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Score 9 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Litmus

From my experience, Litmus is one of the best platforms for testing emails. The companies I've worked with that didn't have it really came down to a budget thing, or they had another testing tool embedded in their ESP. With Litmus, they have more to offer than just testing email rendering across clients, they can tell you valuable information about how your email is tracking, issues that can cause inbox reputation issues, and when used to its full capabilities, it can really turn a shakey email program around.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Litmus
4.8
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Litmus
4.7
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Litmus
5.6
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Litmus
7.5
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Litmus
3.1
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Litmus
2.2
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Litmus
9.1
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Litmus
8.3
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Litmus
1.9
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Litmus
1.0

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Litmus
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Litmus
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Litmus
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Litmus
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Litmus

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Litmus
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Litmus
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Litmus

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Litmus
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Litmus
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Litmus

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Litmus
7.1
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Litmus
6.2
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Litmus
8.0
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Litmus
7.0

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Litmus
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Litmus
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Litmus
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Litmus
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Litmus
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Litmus
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Litmus

Pre-Send Testing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Litmus
9.0
URL Validation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Litmus
9.0
Link Tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Litmus
8.6
Spam Testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Litmus
8.6
Email Previews
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Litmus
9.6

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Litmus

  • Email code rendering testing across nearly all ISP inboxes and device-types.
  • Proof review process via click-to-comment and approval timestamp tools.
  • "What you see Is what you get" template editor tool for team members who are not code developers so that we can allocate developer resources efficiently. Features allow you to restore code blocks and limit editing to brand standards so the email marketing manager isn't the sole email developer for the full organization.
  • Pixel analytics for read-time, open location, open device, and other helpful email marketing metrics. Can be fed back into your ESP and used in segmentation for future sends - though you'll need a programmer for this.
  • Great knowledge base and blog of helpful email coding and development tricks. Their webinars and articles are the best in the industry and the Litmus community is incredibly helpful and innovative. Whenever there is a major update to an ISP or change in the email world I turn to Litmus first.
  • For teams that project manage through Trello or communicate via Slack, the Litmus integrations are incredibly helpful in streamlining tasks.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Litmus

  • Litmus software should be able to provide the actual developed email to a tester's email to make sure that it is working and functioning properly. They currently show just the preview of how it looks on the different devices and browsers.
  • Litmus software should provide more help and support for new users for them to be able to maximize the functionality of the software. Some of the steps, especially in testing, are researched but the resources are very limited.
  • Most of the other functionalities are add ons and costs more. I think this requires users to purchase more instead of just a bundle offer.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Litmus

Litmus 9.3
Based on 6 answers
It's a relatively low price to pay to ensure our end users are getting the best possible email experience they can get. It helps keep our brand consistent across platforms and lets us know what performs well and what doesn't from an analytical stand point. You can't really put a price on that piece of mind.
Anonymous | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Litmus

Litmus 9.7
Based on 7 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Litmus

Litmus 9.3
Based on 4 answers
Litmus is up and running when you need it! My team has folks across a LOT of international time zones and Litmus to date has been what keeps the wheels moving, we rarely (no examples come to mind but there must be one out there) see platform issues as the cause for any problems
Anonymous | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Litmus

Litmus 8.9
Based on 4 answers
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Litmus

No score
No answers yet
No answers on this topic

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Litmus

Litmus 9.2
Based on 6 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Litmus

We used Email on Acid previous to Litmus. It was also a great tool and allowed us to do a lot of the same stuff, but a few key features were missing that we can access in Litmus:1. Spam testing2. Subject line checker3. Integration with our ESP4. Fewer email previews are available5. Apple Mail Privacy features
Anonymous | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.2
Based on 3 answers
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Litmus

  • Our organization could not manually test the volume of emails we send on even 20% of the email clients Litmus allows us to test.
  • Litmus is a robust tool that allows us to collaborate, code and test on a single platform
  • By previewing our email templates on 90+ clients, we ensure our users have the best email experience which is invaluable for our brand.
Anonymous | TrustRadius Reviewer

Screenshots

Litmus

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Litmus
9.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Litmus
9.3

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Litmus
9.7

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Litmus
9.3

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Litmus
8.9

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Litmus

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Litmus
9.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Litmus
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Litmus
9.2

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Litmus
9.2

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