101 Ratings
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Score 6.5 out of 100
165 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce Cloud works great for us, an ecommerce company. Any other company (of decent size) should consider Magento. They offer many features right out of the box and allow a ton of customization as well as easy integration with third party vendors. I could imagine that if you were a smaller company, Magento would likely be overkill for your online store.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Magento Commerce, part of Adobe Commerce Cloud
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Magento Commerce, part of Adobe Commerce Cloud
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Magento Commerce, part of Adobe Commerce Cloud
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Magento Commerce, part of Adobe Commerce Cloud
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Magento Commerce, part of Adobe Commerce Cloud
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Magento Commerce, part of Adobe Commerce Cloud
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Magento Commerce, part of Adobe Commerce Cloud
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Magento Commerce, part of Adobe Commerce Cloud

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Magento Commerce, part of Adobe Commerce Cloud
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Magento Commerce, part of Adobe Commerce Cloud
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Magento Commerce, part of Adobe Commerce Cloud
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Magento Commerce, part of Adobe Commerce Cloud
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Magento Commerce, part of Adobe Commerce Cloud

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Magento Commerce, part of Adobe Commerce Cloud
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Magento Commerce, part of Adobe Commerce Cloud
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Magento Commerce, part of Adobe Commerce Cloud

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Magento Commerce, part of Adobe Commerce Cloud
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Magento Commerce, part of Adobe Commerce Cloud
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Magento Commerce, part of Adobe Commerce Cloud

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Magento Commerce, part of Adobe Commerce Cloud
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Magento Commerce, part of Adobe Commerce Cloud
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Magento Commerce, part of Adobe Commerce Cloud
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Magento Commerce, part of Adobe Commerce Cloud

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Magento Commerce, part of Adobe Commerce Cloud
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Magento Commerce, part of Adobe Commerce Cloud
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Magento Commerce, part of Adobe Commerce Cloud
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Magento Commerce, part of Adobe Commerce Cloud
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Magento Commerce, part of Adobe Commerce Cloud
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Magento Commerce, part of Adobe Commerce Cloud
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud

Online Storefront

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.3
Product catalog & listings
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.5
Product management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.8
Bulk product upload
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.2
Branding
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.3
Mobile storefront
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.7
Product variations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.8
Website integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.9
Visual customization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.6
CMS
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.2

Online Shopping Cart

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
5.9
Abandoned cart recovery
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
5.7
Checkout user experience
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.2

Online Payment System

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.9
eCommerce security
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.9

eCommerce Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.2
Promotions & discounts
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
5.9
Personalized recommendations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
5.1
SEO
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.5

eCommerce Business Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.5
Multi-site management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
8.2
Order processing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.4
Inventory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.3
Shipping
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.9
Custom functionality
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.9

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
Jeff McRitchie | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 10.0
Based on 4 answers
No answer on this topic is available.

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
The technical service was impeccable. They were on point and were very knowledgeable.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
Great value for an flexible, open source platform.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

I wasn't involved in the purchase of Magento but I have used Shopify and Woo Commerce in the past and they are, in my opinion, far easier to use. You can get started very quickly and set up your store without the need of a dedicated developer. If I were involved in the purchasing process (even if to just give an opinion), I would have not recommended going this route and would have preferred to manage it all in-house with our more limited resources and getting an easier-to-use platform instead
Steffany Winkelmann | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Magento has provided our primary platform for our eCommerce Business over the last four years. It has its limitations, but have been reliable. We have no immediate plans to move off of Magento.
  • If and when we decide to launch the 4th domain and intend to produce a more personalized or customizable user-experience, we may search for a platform that supports a wider variety of visual and custom options "out of the box".
Zach Shelley | TrustRadius Reviewer

Screenshots

Magento Commerce, part of Adobe Commerce Cloud

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magento Commerce, part of Adobe Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Magento Commerce, part of Adobe Commerce Cloud
7.6

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Magento Commerce, part of Adobe Commerce Cloud
9.8

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
9.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Magento Commerce, part of Adobe Commerce Cloud
10.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Magento Commerce, part of Adobe Commerce Cloud
9.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Magento Commerce, part of Adobe Commerce Cloud
8.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Magento Commerce, part of Adobe Commerce Cloud
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Magento Commerce, part of Adobe Commerce Cloud
8.0

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