Acoustic Campaign vs. Adobe Commerce (Magento Commerce)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Campaign
Score 8.6 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
Adobe Commerce (Magento Commerce)
Score 8.0 out of 10
N/A
Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager. It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in…N/A
Pricing
Acoustic CampaignAdobe Commerce (Magento Commerce)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic CampaignAdobe Commerce (Magento Commerce)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Acoustic CampaignAdobe Commerce (Magento Commerce)
Top Pros
Top Cons
Features
Acoustic CampaignAdobe Commerce (Magento Commerce)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Campaign
7.0
10 Ratings
11% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
WYSIWYG email editor4.010 Ratings00 Ratings
Dynamic content8.07 Ratings00 Ratings
Ability to test dynamic content7.58 Ratings00 Ratings
Landing pages5.18 Ratings00 Ratings
A/B testing7.010 Ratings00 Ratings
Mobile optimization6.97 Ratings00 Ratings
Email deliverability reporting8.010 Ratings00 Ratings
List management8.09 Ratings00 Ratings
Triggered drip sequences8.08 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Campaign
7.4
8 Ratings
4% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Lead nurturing automation6.18 Ratings00 Ratings
Lead scoring and grading7.97 Ratings00 Ratings
Data quality management8.07 Ratings00 Ratings
Automated sales alerts and tasks7.54 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Campaign
7.0
8 Ratings
9% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Calendaring6.58 Ratings00 Ratings
Event/webinar marketing7.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Campaign
6.3
5 Ratings
17% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Social sharing and campaigns6.54 Ratings00 Ratings
Social profile integration6.25 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Campaign
4.5
10 Ratings
50% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Dashboards4.210 Ratings00 Ratings
Standard reports4.210 Ratings00 Ratings
Custom reports5.18 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Campaign
5.7
10 Ratings
28% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
API5.29 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.95 Ratings00 Ratings
Integration with Salesforce.com4.38 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.03 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Acoustic Campaign
-
Ratings
Adobe Commerce (Magento Commerce)
8.3
32 Ratings
8% above category average
Product catalog & listings00 Ratings8.031 Ratings
Product management00 Ratings8.032 Ratings
Bulk product upload00 Ratings6.927 Ratings
Branding00 Ratings8.128 Ratings
Mobile storefront00 Ratings8.230 Ratings
Product variations00 Ratings9.530 Ratings
Website integration00 Ratings9.530 Ratings
Visual customization00 Ratings7.932 Ratings
CMS00 Ratings8.531 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Acoustic Campaign
-
Ratings
Adobe Commerce (Magento Commerce)
7.0
31 Ratings
8% below category average
Abandoned cart recovery00 Ratings7.026 Ratings
Checkout user experience00 Ratings7.131 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Acoustic Campaign
-
Ratings
Adobe Commerce (Magento Commerce)
9.1
31 Ratings
9% above category average
eCommerce security00 Ratings9.131 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Acoustic Campaign
-
Ratings
Adobe Commerce (Magento Commerce)
7.4
30 Ratings
1% below category average
Promotions & discounts00 Ratings8.730 Ratings
Personalized recommendations00 Ratings6.727 Ratings
SEO00 Ratings6.827 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Acoustic Campaign
-
Ratings
Adobe Commerce (Magento Commerce)
8.9
32 Ratings
13% above category average
Multi-site management00 Ratings9.826 Ratings
Order processing00 Ratings9.731 Ratings
Inventory management00 Ratings8.731 Ratings
Shipping00 Ratings7.929 Ratings
Custom functionality00 Ratings8.431 Ratings
Best Alternatives
Acoustic CampaignAdobe Commerce (Magento Commerce)
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Score 9.4 out of 10
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Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
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Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
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Score 9.3 out of 10
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Score 9.0 out of 10
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User Ratings
Acoustic CampaignAdobe Commerce (Magento Commerce)
Likelihood to Recommend
4.1
(40 ratings)
7.9
(40 ratings)
Likelihood to Renew
5.5
(30 ratings)
9.8
(8 ratings)
Usability
8.0
(6 ratings)
9.0
(1 ratings)
Availability
10.0
(2 ratings)
10.0
(2 ratings)
Performance
7.0
(2 ratings)
9.0
(1 ratings)
Support Rating
5.9
(5 ratings)
8.0
(1 ratings)
Online Training
9.0
(2 ratings)
8.0
(2 ratings)
Implementation Rating
7.4
(4 ratings)
8.0
(1 ratings)
User Testimonials
Acoustic CampaignAdobe Commerce (Magento Commerce)
Likelihood to Recommend
Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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Adobe
Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
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Pros
Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
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Adobe
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
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Cons
Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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Adobe
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
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Likelihood to Renew
Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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Adobe
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
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Usability
Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
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Adobe
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
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Reliability and Availability
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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Adobe
No answers on this topic
Performance
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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Adobe
No answers on this topic
Support Rating
Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
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Adobe
The technical service was impeccable. They were on point and were very knowledgeable.
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Online Training
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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Adobe
Great value for an flexible, open source platform.
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Implementation Rating
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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Adobe
No answers on this topic
Alternatives Considered
Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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Adobe
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
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Return on Investment
Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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Adobe
  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
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ScreenShots

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design