114 Ratings
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Score 8.7 out of 100
188 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
Jeff Montgomery | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Magento Commerce, part of Adobe Commerce Cloud
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Magento Commerce, part of Adobe Commerce Cloud
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Magento Commerce, part of Adobe Commerce Cloud
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Magento Commerce, part of Adobe Commerce Cloud
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Magento Commerce, part of Adobe Commerce Cloud
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Magento Commerce, part of Adobe Commerce Cloud
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Magento Commerce, part of Adobe Commerce Cloud
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Magento Commerce, part of Adobe Commerce Cloud
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Magento Commerce, part of Adobe Commerce Cloud
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Magento Commerce, part of Adobe Commerce Cloud

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Magento Commerce, part of Adobe Commerce Cloud
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Magento Commerce, part of Adobe Commerce Cloud
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Magento Commerce, part of Adobe Commerce Cloud

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Magento Commerce, part of Adobe Commerce Cloud
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Magento Commerce, part of Adobe Commerce Cloud
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Magento Commerce, part of Adobe Commerce Cloud

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
Magento Commerce, part of Adobe Commerce Cloud
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Magento Commerce, part of Adobe Commerce Cloud
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Magento Commerce, part of Adobe Commerce Cloud
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Magento Commerce, part of Adobe Commerce Cloud

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Magento Commerce, part of Adobe Commerce Cloud
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Magento Commerce, part of Adobe Commerce Cloud
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Magento Commerce, part of Adobe Commerce Cloud
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Magento Commerce, part of Adobe Commerce Cloud
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Magento Commerce, part of Adobe Commerce Cloud
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Magento Commerce, part of Adobe Commerce Cloud
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud

Online Storefront

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.4
Product catalog & listings
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.8
Product management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.8
Bulk product upload
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.6
Branding
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
8.1
Mobile storefront
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
8.9
Product variations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.0
Website integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.9
Visual customization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.3
CMS
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.3

Online Shopping Cart

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.8
Abandoned cart recovery
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.5
Checkout user experience
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.1

Online Payment System

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
8.9
eCommerce security
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
8.9

eCommerce Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.0
Promotions & discounts
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
6.9
Personalized recommendations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
5.1
SEO
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
5.9

eCommerce Business Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.3
Multi-site management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
8.1
Order processing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.9
Inventory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.4
Shipping
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
7.2
Custom functionality
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Magento Commerce, part of Adobe Commerce Cloud
5.8

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
Jeff McRitchie | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 10.0
Based on 4 answers
No answer on this topic is available.

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
The technical service was impeccable. They were on point and were very knowledgeable.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
Great value for an flexible, open source platform.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
Steffany Winkelmann | TrustRadius Reviewer

Screenshots

Magento Commerce, part of Adobe Commerce Cloud

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magento Commerce, part of Adobe Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Magento Commerce, part of Adobe Commerce Cloud
7.6

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Magento Commerce, part of Adobe Commerce Cloud
9.8

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Magento Commerce, part of Adobe Commerce Cloud
9.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Magento Commerce, part of Adobe Commerce Cloud
10.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Magento Commerce, part of Adobe Commerce Cloud
9.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Magento Commerce, part of Adobe Commerce Cloud
8.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Magento Commerce, part of Adobe Commerce Cloud
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Magento Commerce, part of Adobe Commerce Cloud
8.0

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