101 Ratings
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Score 6.5 out of 100
110 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Oracle CRM On Demand

I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Rose Kipkemoi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Oracle CRM On Demand
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Oracle CRM On Demand
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle CRM On Demand
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle CRM On Demand
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Oracle CRM On Demand
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Oracle CRM On Demand
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Oracle CRM On Demand
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle CRM On Demand
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Oracle CRM On Demand
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Oracle CRM On Demand

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Oracle CRM On Demand
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Oracle CRM On Demand
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Oracle CRM On Demand
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Oracle CRM On Demand
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle CRM On Demand

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Oracle CRM On Demand
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Oracle CRM On Demand
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Oracle CRM On Demand

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Oracle CRM On Demand
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Oracle CRM On Demand
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Oracle CRM On Demand

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Oracle CRM On Demand
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Oracle CRM On Demand
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Oracle CRM On Demand
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Oracle CRM On Demand

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Oracle CRM On Demand
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Oracle CRM On Demand
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Oracle CRM On Demand
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Oracle CRM On Demand
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Oracle CRM On Demand
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Oracle CRM On Demand
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle CRM On Demand

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.7
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.3
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.9
Territory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.3
Opportunity management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.3
Integration with email client (e.g., Outlook or Gmail)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.0
Contract management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
7.8
Quote & order management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.5
Interaction tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.3
Channel / partner relationship management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.2

Customer Service & Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.4
Case management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.5
Call center management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.7
Help desk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.1

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.9
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.9
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.8

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.7
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.3
Billing and invoicing management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.6
Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.2

CRM Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.4
Forecasting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.7
Pipeline visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.6
Customizable reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
7.9

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.4
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.9
Custom objects
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.1
Scripting environment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
7.9
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.7

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.4
Single sign-on capability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.0
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.8

Social CRM

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.8
Social data
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.8
Social engagement
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.9

Integrations with 3rd-party Software

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.6
Marketing automation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.5
Compensation management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
8.7

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.3
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Oracle CRM On Demand
9.3

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Oracle CRM On Demand

  • Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
  • Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
  • Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
  • The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Michelle Prand | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Oracle CRM On Demand

  • A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
  • User interface / user experience definitely can and should be improved.
  • It needs a way to send automatic reports on a schedule via email.
  • Support: as usual the Oracle support tends to be tedious and lengthy.
Cristian Bodnarasec | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Oracle CRM On Demand

Oracle CRM On Demand 9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Rose Kipkemoi | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

Oracle CRM On Demand 10.0
Based on 1 answer
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Michelle Prand | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

Oracle app is more available on different mobile devices, Microsoft Dynamics has only Windows and Android but Oracle has both web-based, Mac, IOS. Social CRM feature is another one that Microsoft Dynamics doesn't provide. On the other hand, Microsoft Dynamics provides offline line access. Also, Oracle integrations fit our needs better. Also Ticketing system support is better.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Oracle CRM On Demand

  • A single platform for tracking, reporting, and control of all data and clients records
  • Manageable outsourcing for development and support functions for the applications we need to use.
  • Lots of integration opportunities, and covers all information gaps and inconsistencies caused by human errors.
Anonymous | TrustRadius Reviewer

Screenshots

Oracle CRM On Demand

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CRM On Demand

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Oracle CRM On Demand
8.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Oracle CRM On Demand

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle CRM On Demand
9.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Oracle CRM On Demand

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Oracle CRM On Demand

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Oracle CRM On Demand

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Oracle CRM On Demand

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Oracle CRM On Demand
10.0

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