Top Rated
806 Ratings
125 Ratings
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Score 8.6 out of 100
Top Rated
806 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Pardot ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.0

Acoustic Campaign

70%
7.4

Pardot

74%
Pardot ranks higher in 5/9 features

WYSIWYG email editor

4.0
40%
10 Ratings
6.0
60%
88 Ratings

Dynamic content

8.0
80%
7 Ratings
6.9
69%
79 Ratings

Ability to test dynamic content

7.5
75%
8 Ratings
7.4
74%
76 Ratings

Landing pages

5.1
51%
8 Ratings
7.3
73%
87 Ratings

A/B testing

7.0
70%
10 Ratings
8.0
80%
80 Ratings

Mobile optimization

6.9
69%
7 Ratings
6.3
63%
76 Ratings

Email deliverability reporting

8.0
80%
20 Ratings
7.9
79%
178 Ratings

List management

8.0
80%
9 Ratings
8.6
86%
91 Ratings

Triggered drip sequences

8.0
80%
8 Ratings
8.3
83%
62 Ratings

Lead Management

7.4

Acoustic Campaign

74%
7.7

Pardot

77%
Pardot ranks higher in 3/4 features

Lead nurturing

6.1
61%
8 Ratings
7.8
78%
84 Ratings

Lead scoring and grading

7.9
79%
7 Ratings
7.9
79%
85 Ratings

Data quality management

8.0
80%
7 Ratings
7.1
71%
85 Ratings

Automated sales alerts and tasks

7.5
75%
4 Ratings
7.9
79%
80 Ratings

Campaign Management

7.0

Acoustic Campaign

70%
7.5

Pardot

75%
Pardot ranks higher in 2/2 features

Calendaring

6.5
65%
8 Ratings
7.5
75%
75 Ratings

Event/webinar marketing

7.4
74%
4 Ratings
7.5
75%
72 Ratings

Social Media Marketing

6.3

Acoustic Campaign

63%
7.0

Pardot

70%
Acoustic Campaign ranks higher in 1/2 features

Social sharing and campaigns

6.5
65%
4 Ratings
6.4
64%
63 Ratings

Social profile integration

6.2
62%
5 Ratings
7.5
75%
21 Ratings

Reporting & Analytics

4.5

Acoustic Campaign

45%
7.0

Pardot

70%
Pardot ranks higher in 3/3 features

Dashboards

4.2
42%
10 Ratings
7.2
72%
86 Ratings

Standard reports

4.2
42%
10 Ratings
6.9
69%
89 Ratings

Custom reports

5.1
51%
8 Ratings
6.9
69%
67 Ratings

Platform & Infrastructure

5.7

Acoustic Campaign

57%
7.4

Pardot

74%
Pardot ranks higher in 5/6 features

API

5.2
52%
9 Ratings
7.3
73%
64 Ratings

Role-based workflow & approvals

6.0
60%
4 Ratings
7.0
70%
61 Ratings

Customizability

5.9
59%
5 Ratings
6.9
69%
81 Ratings

Integration with Salesforce.com

4.3
43%
8 Ratings
9.4
94%
82 Ratings

Integration with Microsoft Dynamics CRM

5.0
50%
3 Ratings
8.3
83%
3 Ratings

Integration with SugarCRM

8.0
80%
2 Ratings
5.4
54%
4 Ratings

Attribute Ratings

  • Acoustic Campaign is rated higher in 3 areas: Likelihood to Renew, Availability, Online Training
  • Pardot is rated higher in 5 areas: Likelihood to Recommend, Usability, Performance, Support Rating, Implementation Rating

Likelihood to Recommend

4.1

Acoustic Campaign

41%
40 Ratings
7.7

Pardot

77%
149 Ratings

Likelihood to Renew

5.5

Acoustic Campaign

55%
30 Ratings
1.4

Pardot

14%
86 Ratings

Usability

8.0

Acoustic Campaign

80%
6 Ratings
8.5

Pardot

85%
17 Ratings

Availability

10.0

Acoustic Campaign

100%
4 Ratings
7.5

Pardot

75%
16 Ratings

Performance

7.0

Acoustic Campaign

70%
4 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

5.9

Acoustic Campaign

59%
10 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

Acoustic Campaign

N/A
0 Ratings
9.0

Pardot

90%
3 Ratings

Online Training

9.0

Acoustic Campaign

90%
2 Ratings
8.1

Pardot

81%
7 Ratings

Implementation Rating

7.4

Acoustic Campaign

74%
8 Ratings
8.2

Pardot

82%
22 Ratings

Ease of integration

Acoustic Campaign

N/A
0 Ratings
7.0

Pardot

70%
1 Rating

Vendor post-sale

Acoustic Campaign

N/A
0 Ratings
6.0

Pardot

60%
1 Rating

Vendor pre-sale

Acoustic Campaign

N/A
0 Ratings
8.0

Pardot

80%
1 Rating

Likelihood to Recommend

Acoustic

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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Salesforce

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
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Pros

Acoustic

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
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Salesforce

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
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Cons

Acoustic

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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Salesforce

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Pricing Details

Acoustic Campaign

Starting Price

Editions & Modules

Acoustic Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pardot

    Starting Price

    $1,250 per month

    Editions & Modules

    Pardot editions and modules pricing
    EditionModules
    Growth$1,2501
    Plus$2,5002
    Advanced40003
    Premium150004

    Footnotes

    1. /month/up to 10,000 contacts billed annually
    2. /month/up to 10,000 contacts billed annually
    3. /month/up to 10,000 contacts billed annually
    4. /month/up to 10,000 contacts billed annually

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

    Likelihood to Renew

    Acoustic

    SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
    Read full review

    Salesforce

    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review

    Usability

    Acoustic

    This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
    Read full review

    Salesforce

    The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
    Read full review

    Reliability and Availability

    Acoustic

    While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
    Read full review

    Salesforce

    There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
    Read full review

    Performance

    Acoustic

    The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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    Salesforce

    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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    Support Rating

    Acoustic

    The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
    Read full review

    Salesforce

    Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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    In-Person Training

    Acoustic

    No answers on this topic

    Salesforce

    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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    Online Training

    Acoustic

    The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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    Salesforce

    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review

    Implementation Rating

    Acoustic

    Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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    Salesforce

    Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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    Alternatives Considered

    Acoustic

    We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
    Read full review

    Salesforce

    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
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    Return on Investment

    Acoustic

    • we have not experienced any currently but moving to lead automation and lead scoring could change that.
    • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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    Salesforce

    • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
    Read full review

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