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729 Ratings
112 Ratings
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Score 8.5 out of 100

QlikView

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729 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

QlikView

QlikView is an older application that I feel was developed before the major appetite for data really started. It has been superseded by Qlik Sense and I feel in this modern age the dashboard features of Qlik Sense are better than QlikView. However for detailed dashboards with very complicated reporting requirements, QlikView handles this better.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
QlikView
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
QlikView
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
QlikView
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
QlikView
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
QlikView
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
QlikView
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
QlikView
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
QlikView
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
QlikView
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
QlikView

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
QlikView
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
QlikView
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
QlikView
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
QlikView
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
QlikView

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
QlikView
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
QlikView
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
QlikView

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
QlikView
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
QlikView
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
QlikView

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
QlikView
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
QlikView
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
QlikView
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
QlikView

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
QlikView
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
QlikView
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
QlikView
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
QlikView
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
QlikView
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
QlikView
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
QlikView

BI Standard Reporting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.8
Pixel Perfect reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.5
Customizable dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.3
Report Formatting Templates
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.6

Ad-hoc Reporting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.8
Drill-down analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.0
Formatting capabilities
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.8
Integration with R or other statistical packages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.5
Report sharing and collaboration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.0

Report Output and Scheduling

Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.7
Publish to Web
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.1
Publish to PDF
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.0
Report Versioning
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.1
Report Delivery Scheduling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.6

Data Discovery and Visualization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.5
Location Analytics / Geographic Visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.4
Predictive Analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
6.8

Access Control and Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.2
Multi-User Support (named login)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.4
Role-Based Security Model
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.2
Multiple Access Permission Levels (Create, Read, Delete)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.0

Mobile Capabilities

Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.1
Responsive Design for Web Access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.4
Dedicated iOS Application
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
6.9
Dedicated Android Application
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
6.8
Dashboard / Report / Visualization Interactivity on Mobile
Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
7.5

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

QlikView

  • QlikView has a simple, relational data model that's REALLY fast. Filtering and changing data is dead simple results are almost immediately available.
  • The free version of Qlikview is almost completely featured, so you roll a pro-level product out to an entire department for really cheap.
  • QlikView is really flexible--if you can imagine it, you can build it.
Jake Tolbert | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

QlikView

  • We found that QlikView can be a bit slow in supporting some forms of encryption. It is web-based and we needed to upgrade all of our server to not support the older SSL and TLS 1 protocols, only support TLS 1.2 and TLS 1.3. However, QlikView could not run with TLS 1.2 and TLS 1.3. We had to wait over six months to get a version that would handle the newer TLS versions.
  • There are so many options with QlikView that you can get lost when developing a visualization. There are still items I have not yet figured out, such as labeling a graph with the name of a selected detail item.
  • QlikView works by pulling the data it is going to use for visualization into its database. I am a security reviewer and I need to make certain that PII and PHI is not pulled by QlikView for a visualization, otherwise this could become a reportable indecent.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

QlikView

QlikView 8.8
Based on 29 answers
Ease of use, ability to load from pretty much any data source. today I created an application that loaded time sheets from excel that are not in a table format. With Qlik's "enable transformation steps" I was able to automate loads of multiple spreadsheets and multiple tabs easily. Could not do that with any other tool.
Debbie Pyykkonen, MBA | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

QlikView

QlikView 7.9
Based on 16 answers
QlikView is very easy to implement. The installation is very straight forward. QlikView has several different data connectors that can connect to different data sources very smoothly. The user interface to build the reports is very easy to understand. This helps to have a smaller learning curve. Something very helpful is that QlikView is a browser application for the end users. So, you don't need to install any applications on the user's computer.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

QlikView

QlikView 9.8
Based on 4 answers
We have not had any downtime issues with the product nor uncovered any significant bugs
Bill Chamberlain | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

QlikView

QlikView 8.6
Based on 4 answers
It is not a SAAS product.
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

QlikView

QlikView 6.1
Based on 17 answers
I was not included in the discussions with the team when integrating QlikView into the company, years ago. We has a rollout team internal that handled all the coordination installation, but we continue to have our list of internal power users we are able to connect with when issues happen or questions/new features are needed.
Anonymous | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No answers on this topic

QlikView

My team attended, but I cannot myself rate, but I think it was good as they've successfully launched a training program at our company themselves for users. It was 3-4 day training.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

QlikView

QlikView 8.0
Based on 3 answers
Training was as expected. The demo environments tend to be more fully featured that our own environment, but the training was clear and well delivered.
Robert Goodman | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

QlikView

QlikView 7.1
Based on 14 answers
"Implementation" can mean a few things... so I'm not sure that this is the answer you want.... but here it goes:To me, implementation means: "Is the user interface intuitive and can I produce meaningful reports with ease?"On that score, I'd say YES. The amount of training required was minimal and the results were powerful.The desktop implementation is a simple, "blank" interface just waiting for your creativity. The pre-populated templates give you a reasonable start to any project -- and a good set of objects to "play around with" if you're just getting started.Finally, note that the "implementation" I used was baked into QuickBooks 2016 Enterprise -- called "Advanced Reporting"..... That integration makes it ultra useful and simple.
David Worrell | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

QlikView

The only other vendor product that I have worked with that provides a similar experience to Qlikview is Tableau. I would recommend Tableau if your use case is to build a fixed dashboard. You can share reports for free without needing to buy additional licenses. I would recommend Qlikview if your users are looking for a more interactive experience. They can create new objects to represent the data which can't be accomplished as easily in Tableau
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

QlikView

  • Generate quick reports for requirements that don't require complex calculations. ROI was fine, but Tableau software was much more intuitive for non-technical users on our team
  • When putting Qlikview reports side by side with Tableau, we ended up delivering Tableau reports since they were quicker to generate and required no technical expertise
Anthony Chou | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

QlikView

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

QlikView Editions & Modules

Edition
QlikViewCustom1
  1. Per User
Additional Pricing Details
On an perpetual license basis, based on server plus number of users. Contact vendor for pricing.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
QlikView
7.4

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
QlikView
8.8

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
QlikView
7.9

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
QlikView
9.8

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
QlikView
8.6

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
QlikView
6.1

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
QlikView
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
QlikView
7.1

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
QlikView
8.9

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