Acoustic Campaign vs. Really Simple Systems

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Campaign
Score 8.5 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
Really Simple Systems
Score 7.6 out of 10
Small Businesses (1-50 employees)
Really Simple Systems is a customer relationship management (CRM) software deployed via cloud with built-in features like email marketing, pipeline management, and case management.
$8
per month
Pricing
Acoustic CampaignReally Simple Systems
Editions & Modules
No answers on this topic
Free CRM
$0
2 Users and 100 Company Records
Starter
$15
per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
Professional
$33
per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
Enterprise
$50
per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
Offerings
Pricing Offerings
Acoustic CampaignReally Simple Systems
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans include free customer support and setup help.
More Pricing Information
Features
Acoustic CampaignReally Simple Systems
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Campaign
7.0
10 Ratings
Really Simple Systems
-
Ratings
WYSIWYG email editor4.010 Ratings00 Ratings
Dynamic content8.07 Ratings00 Ratings
Ability to test dynamic content7.58 Ratings00 Ratings
Landing pages5.18 Ratings00 Ratings
A/B testing7.010 Ratings00 Ratings
Mobile optimization6.97 Ratings00 Ratings
Email deliverability reporting8.020 Ratings00 Ratings
List management8.09 Ratings00 Ratings
Triggered drip sequences8.08 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Campaign
7.4
8 Ratings
Really Simple Systems
-
Ratings
Lead nurturing6.18 Ratings00 Ratings
Lead scoring and grading7.97 Ratings00 Ratings
Data quality management8.07 Ratings00 Ratings
Automated sales alerts and tasks7.54 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Campaign
7.0
8 Ratings
Really Simple Systems
-
Ratings
Calendaring6.58 Ratings00 Ratings
Event/webinar marketing7.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Campaign
6.3
5 Ratings
Really Simple Systems
-
Ratings
Social sharing and campaigns6.54 Ratings00 Ratings
Social profile integration6.25 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Campaign
4.5
10 Ratings
Really Simple Systems
-
Ratings
Dashboards4.210 Ratings00 Ratings
Standard reports4.210 Ratings00 Ratings
Custom reports5.18 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Campaign
5.7
10 Ratings
Really Simple Systems
-
Ratings
API5.29 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.95 Ratings00 Ratings
Integration with Salesforce.com4.38 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.03 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
7.3
33 Ratings
Customer data management / contact management00 Ratings7.833 Ratings
Workflow management00 Ratings7.213 Ratings
Territory management00 Ratings6.98 Ratings
Opportunity management00 Ratings7.727 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.425 Ratings
Interaction tracking00 Ratings7.525 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
7.2
25 Ratings
Case management00 Ratings7.423 Ratings
Help desk management00 Ratings7.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
7.1
27 Ratings
Lead management00 Ratings7.024 Ratings
Email marketing00 Ratings7.320 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
7.0
29 Ratings
Task management00 Ratings7.127 Ratings
Reporting00 Ratings6.925 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
6.6
25 Ratings
Forecasting00 Ratings6.420 Ratings
Pipeline visualization00 Ratings6.421 Ratings
Customizable reports00 Ratings6.824 Ratings
Customization
Comparison of Customization features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
6.8
28 Ratings
Custom fields00 Ratings7.128 Ratings
Custom objects00 Ratings6.824 Ratings
API for custom integration00 Ratings6.517 Ratings
Platform
Comparison of Platform features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
6.9
21 Ratings
Mobile access00 Ratings6.921 Ratings
Security
Comparison of Security features of Product A and Product B
Acoustic Campaign
-
Ratings
Really Simple Systems
7.8
28 Ratings
Role-based user permissions00 Ratings7.828 Ratings
User Ratings
Acoustic CampaignReally Simple Systems
Likelihood to Recommend
4.1
(40 ratings)
7.7
(34 ratings)
Likelihood to Renew
5.5
(30 ratings)
9.1
(1 ratings)
Usability
8.0
(6 ratings)
7.8
(18 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
7.0
(4 ratings)
-
(0 ratings)
Support Rating
5.9
(10 ratings)
8.1
(17 ratings)
Online Training
9.0
(2 ratings)
-
(0 ratings)
Implementation Rating
7.4
(8 ratings)
-
(0 ratings)
User Testimonials
Acoustic CampaignReally Simple Systems
Likelihood to Recommend
Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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Really Simple Systems CRM
If you have a customer/job where there are steps to be followed such as quotes, follow up, purchase orders received, etc. You can set reminders for a member of the team with their next step and they will be sent reminders. Works well as long as it is kept updated.
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Pros
Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
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Really Simple Systems CRM
  • Can send out marketing emailers within 5 minutes of an industry-specific update from any device
  • Sales dashboard [can be] built how I want it using the Really Simple Systems widgets
  • Activity integration from email accounts included
  • Manage my sales pipeline opportunities effectively
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Cons
Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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Really Simple Systems CRM
  • Resends - I would like a simple [one-click] function to resend email campaigns to [non-openers.]
  • [Emails] that have been created but not sent or attached to a campaign I would like to see a place that they could be in [the] draft so I can come back to them at a later date without them appearing on the email list[.]
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Likelihood to Renew
Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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Really Simple Systems CRM
No answers on this topic
Usability
Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
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Really Simple Systems CRM
Simple systems is great for smaller sales and marketing teams to log their territories and report on progress on their opportunities. There are many useful features such as tasks and reporting to show to management how opportunities are progressing and when the estimated close date would occur. The two main issues are scalability within larger [organizations] and the ease to duplicate contacts.
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Reliability and Availability
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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Really Simple Systems CRM
No answers on this topic
Performance
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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Really Simple Systems CRM
No answers on this topic
Support Rating
Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
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Really Simple Systems CRM
Whenever I have had any issues, which is probably only 3 times in 10 years, the back office support has been fantastic and got me up and running again in a very short time. Cannot fault them at all. But as I stated, problems have been very few and far between.
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Online Training
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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Really Simple Systems CRM
No answers on this topic
Implementation Rating
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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Really Simple Systems CRM
No answers on this topic
Alternatives Considered
Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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Really Simple Systems CRM
We choose RSS due to cost. We are a startup and needed a great solution that did not cost [a lot]. RSS [fits] all our needs at the perfect price. We could not be more thrilled with our choice and it has simplified our client interaction[.]
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Return on Investment
Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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Really Simple Systems CRM
  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
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