101 Ratings
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Score 6.5 out of 100
24 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Really Simple Systems

[It's well suited for] connecting opportunities to multiple accounts/contacts. For example, I have opportunities that are related to customers and "influencers" alike. There is a cross-pollination that should easily occur. There are multiple parties to an opportunity that must be related.Also, easy porting of contact and phone information to tasks.
Carlos Lemos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Really Simple Systems
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Really Simple Systems
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Really Simple Systems
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Really Simple Systems
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Really Simple Systems
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Really Simple Systems
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Really Simple Systems
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Really Simple Systems
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Really Simple Systems
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Really Simple Systems

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Really Simple Systems
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Really Simple Systems
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Really Simple Systems
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Really Simple Systems
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Really Simple Systems

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Really Simple Systems
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Really Simple Systems
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Really Simple Systems

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Really Simple Systems
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Really Simple Systems
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Really Simple Systems

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Really Simple Systems
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Really Simple Systems
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Really Simple Systems
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Really Simple Systems

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Really Simple Systems
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Really Simple Systems
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Really Simple Systems
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Really Simple Systems
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Really Simple Systems
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Really Simple Systems
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Really Simple Systems

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.6
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.1
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
10.0
Opportunity management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.4
Integration with email client (e.g., Outlook or Gmail)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
5.1
Interaction tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.3

Customer Service & Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.4
Case management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.3
Help desk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.5

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
6.7
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
6.8
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
6.7

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.6
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.1
Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.0

CRM Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.7
Forecasting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.3
Pipeline visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.0
Customizable reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.9

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.2
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.3
Custom objects
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
8.5
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.6

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.6
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.6

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.9
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Really Simple Systems
7.9

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Really Simple Systems

  • Customer Service is EXCELLENT! Fast response time, professional, and helpful.
  • Platform is very intuitive and love the FREE WEBINARS they offer. Really Simple Systems gave us some ideas of how to use their product that we hadn't thought of ourselves.
  • Very reasonably priced even at the Enterprise level, which we have chosen for our company.
Niki Dealey | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Really Simple Systems

  • Wish I could sort by tags a bit easier. I manage this by using their Reports feature. But I would like to assign the same task to a list of prospects with the same tag, and the only way I can do that is to either add the task one-by-one or export a report with all the accounts with that tag, add the task in excel, and then import it. Not ideal.
Alison Meredith | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Really Simple Systems

RSS was just significantly cheaper, I was able to manage everything myself, and I didn't get bogged down with an implementation team. I spent probably 5% of what I would have spent on these larger systems. I also really like the fact that I am not "tied" to RSS, and can switch to a more expensive, tailored CRM when the time is right.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Really Simple Systems

  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
Freya Vaughan  | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Really Simple Systems

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Really Simple Systems Editions & Modules

Edition
Starter$151
Professional$332
Enterprise$503
Free CRM$04
  1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
  2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
  3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
  4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Really Simple Systems
8.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Really Simple Systems

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Really Simple Systems

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Really Simple Systems

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Really Simple Systems

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Really Simple Systems

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Really Simple Systems

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Really Simple Systems

Add comparison