Acoustic Campaign vs. Robly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Campaign
Score 8.5 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
Robly
Score 8.8 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
Pricing
Acoustic CampaignRobly
Editions & Modules
No answers on this topic
Robly
$19
per month
Offerings
Pricing Offerings
Acoustic CampaignRobly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Features
Acoustic CampaignRobly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Campaign
7.0
10 Ratings
Robly
9.0
41 Ratings
WYSIWYG email editor4.010 Ratings9.033 Ratings
Dynamic content8.07 Ratings9.229 Ratings
Ability to test dynamic content7.58 Ratings00 Ratings
Landing pages5.18 Ratings00 Ratings
A/B testing7.010 Ratings9.222 Ratings
Mobile optimization6.97 Ratings8.235 Ratings
Email deliverability reporting8.020 Ratings9.675 Ratings
List management8.09 Ratings9.041 Ratings
Triggered drip sequences8.08 Ratings9.120 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Campaign
7.4
8 Ratings
Robly
-
Ratings
Lead nurturing6.18 Ratings00 Ratings
Lead scoring and grading7.97 Ratings00 Ratings
Data quality management8.07 Ratings00 Ratings
Automated sales alerts and tasks7.54 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Campaign
7.0
8 Ratings
Robly
-
Ratings
Calendaring6.58 Ratings00 Ratings
Event/webinar marketing7.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Campaign
6.3
5 Ratings
Robly
-
Ratings
Social sharing and campaigns6.54 Ratings00 Ratings
Social profile integration6.25 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Campaign
4.5
10 Ratings
Robly
9.4
40 Ratings
Dashboards4.210 Ratings00 Ratings
Standard reports4.210 Ratings9.440 Ratings
Custom reports5.18 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Campaign
5.7
10 Ratings
Robly
-
Ratings
API5.29 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.95 Ratings00 Ratings
Integration with Salesforce.com4.38 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.03 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
User Ratings
Acoustic CampaignRobly
Likelihood to Recommend
4.1
(40 ratings)
9.2
(41 ratings)
Likelihood to Renew
5.5
(30 ratings)
8.2
(1 ratings)
Usability
8.0
(6 ratings)
7.3
(1 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
7.0
(4 ratings)
-
(0 ratings)
Support Rating
5.9
(10 ratings)
7.3
(2 ratings)
Online Training
9.0
(2 ratings)
-
(0 ratings)
Implementation Rating
7.4
(8 ratings)
7.3
(2 ratings)
User Testimonials
Acoustic CampaignRobly
Likelihood to Recommend
Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Read full review
Robly
I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
Read full review
Pros
Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Read full review
Robly
  • Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
  • The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
  • Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
  • In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
  • It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
Read full review
Cons
Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Read full review
Robly
  • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
  • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
Read full review
Likelihood to Renew
Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Read full review
Robly
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Read full review
Usability
Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Read full review
Robly
We feel that allowing the USER to interact with templates more readily is NOT there. The social media APPS could be simplified and marketed better to allow users to discover ROBLY through our Facebook page or TWITTER account in order to subscribe.
Read full review
Reliability and Availability
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Read full review
Robly
No answers on this topic
Performance
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Read full review
Robly
No answers on this topic
Support Rating
Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Read full review
Robly
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
Read full review
Online Training
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Read full review
Robly
No answers on this topic
Implementation Rating
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Read full review
Robly
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
Read full review
Alternatives Considered
Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Read full review
Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their newsletter archiving is also more robust. With Constant Contact, I felt "nickled and dimed." Not only is Robly's base price lower, it's the price! You can upgrade to unlock more sophisticated features.
Read full review
Return on Investment
Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Read full review
Robly
  • There has been an increase in revenue in the last month, which is reflected in our ROI of 300%.
  • Results are shown quickly, although this depends directly on the investment made in the platform (the $15 price is only for the base plan).
Read full review