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109 Ratings
114 Ratings
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Score 8.8 out of 100

Sendinblue

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109 Ratings
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Score 7 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Sendinblue

Sendinblue works openly with transactional email for the case of sales operators, so it is quite good in the commercial area. Therefore we want to recommend it to be used by salespeople who need a fast service when sending and collecting information about sales transactions. Sendinblue could have a huge reach if you work not only from emails, but also from social networks, mostly because it adapts to different data collection formats, which ultimately serve to obtain more varied analytical reports regarding the type of audience you hope to reach, and the number of customers you want to establish as the main target of the campaign within these social networks. Since the platform shows a fairly high level of security, since from the beginning of its use there have not been any kind of mishaps with information leaks or losses based on accidents (which could lead to the termination of such meetings), it can also be said that it serves to keep the content of past campaigns protected without any intrusion as mentioned above.
Jay Delao | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sendinblue
6.8
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Sendinblue
7.9
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sendinblue
6.6
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sendinblue
6.3
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Sendinblue
6.0
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sendinblue
6.5
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Sendinblue
7.1
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sendinblue
7.5
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sendinblue
6.8
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sendinblue
6.6

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sendinblue
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Sendinblue
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Sendinblue
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sendinblue
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sendinblue

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sendinblue
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Sendinblue
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sendinblue

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Sendinblue
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Sendinblue
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Sendinblue

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
Sendinblue
7.1
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Sendinblue
8.0
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Sendinblue
6.6
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Sendinblue
6.8

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Sendinblue
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Sendinblue
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Sendinblue
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sendinblue
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Sendinblue
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Sendinblue
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sendinblue

Pre-Send Testing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sendinblue
7.1
Link Tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sendinblue
7.1

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Sendinblue

  • Sendinblue's customer evaluation system is perhaps the most important point offered by the platform, since it serves to create delimitations regarding the type of customer that we plan to get for the company, and that can meet the payments corresponding to our work methodology. In other words, it can be moldable and adaptable to our sales style.
  • Sendinblue allows us to handle not only emails, but also several types of messages as an autoresponder once customers have contacted us, where we announce that the information has been properly received and that we will soon review the information and contact them directly, allowing them to become familiar with the company even during waiting times.
  • We have our own image library, where we can access different types of images depending on what we need for our specific campaign, or in any case, if we have already added an image to the Sendinblue platform that was not there by default, it is possible to access it again from the library.
  • The best thing about the support assistance offered by Sendinblue is that it is possible to receive answers from them at any time during the average working hours, in which we can receive Sendinblue usage data regarding doubts or conflicts we have at a technical level when developing some platform mechanics, and which have been easy to solve.
  • We are pleased with the fact that Sendinblue is such a good software for executing marketing plans. Sendinblue has managed to adapt to our needs as marketers by adapting to all the customer evaluation and follow-up operations we require in order to maintain an acceptable level of sales, and it's all thanks to the practicality of working within the platform.
Gregory Thomas | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Sendinblue

  • The customer support could use some improvement. When our company moved to SendinBlue, we already had a large email list to import. SendinBlue had to verify the list to ensure it was legitimate which is fine, but we received no email notification of needing verification and I didn't know until I tried sending an email. Everything up to that point indicated that the account was fine.
  • The email design feature could also use some work. It's fairly simple in it what it offers and I would have liked to see more content features. It would also be nice if they added a feature to preview the email on a mobile device.
Tim Sleeper | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Sendinblue

Sendinblue 9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Sendinblue

Sendinblue 8.0
Based on 3 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 2 answers
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 2 answers
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Sendinblue

Sendinblue 6.0
Based on 9 answers
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Justin Germino | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Sendinblue

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Sendinblue

Sendinblue 10.0
Based on 2 answers
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Sendinblue

Sendinblue has the most flexible pricing plans that I found suitable for any kind of business. It has the most effective communication system for teams which is important for coordination between teams when collaborating on projects. This platform is also most effective in customizing Facebook ads and monitoring the performance of these ads to effectively adjust accordingly.
Mahmoud Farag | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Sendinblue

Sendinblue 9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Sendinblue

  • Our previous mail client didn't sent all the emails within a short time frame which caused issues for us in terms of our advertisers. Switching to SendinBlue was very helpful in this aspect, and the ease of creating and editing newsletters have made us much more timely with our newsletter blasts.
Michelle Young | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Sendinblue

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sendinblue Editions & Modules

Edition
Free$01
Lite$251
Premium$651
EnterpriseContact sales team
  1. per month
  2. none
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Sendinblue
6.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Sendinblue
9.4

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sendinblue
8.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Sendinblue
9.1

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sendinblue
9.1

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sendinblue
6.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Sendinblue

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sendinblue
10.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sendinblue
9.1

Add comparison