101 Ratings
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Score 6.5 out of 100
Top Rated
343 Ratings
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Score 8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Sprout Social
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Sprout Social
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprout Social
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sprout Social
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Sprout Social
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Sprout Social
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Sprout Social
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprout Social
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Sprout Social
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Sprout Social

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sprout Social
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Sprout Social
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Sprout Social
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Sprout Social
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sprout Social

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sprout Social
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Sprout Social
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sprout Social

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Sprout Social
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Sprout Social
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Sprout Social

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
Sprout Social
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Sprout Social
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Sprout Social
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Sprout Social

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Sprout Social
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Sprout Social
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Sprout Social
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sprout Social
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Sprout Social
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Sprout Social
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprout Social

Listening/monitoring

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.7
Boolean keyword searches
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.2
Filtering out noise/spam
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
6.8
Sentiment analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.3
Broad channel coverage
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.4

Publishing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.7
Content planning and scheduling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.8
Audience targeting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.6
Content optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.6
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.7

Engagement

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.7
Automated routing and prioritization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.0
Customer interaction histories
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.7
Bulk actions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.5

Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.4
Lead generation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.6
Content marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.7
Paid media management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
6.2
Campaigns and promotions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.2

Channel coverage/integration

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.9
Twitter
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
9.1
Facebook
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.6
LinkedIn
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.9
Google+
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
5.4
Instagram
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.0
Pinterest
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.3
YouTube
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.0

Reporting/analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.0
Campaign success analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.2
Real-time tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.4
Competitor analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.3

Account management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.1
Role-based user permissions & privileges
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
8.4
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprout Social
7.8

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Sprout Social

Sprout Social 5.6
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 8.0
Based on 7 answers
No answer on this topic is available.

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.9
Sprout Social
7.6

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Sprout Social
6.2

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprout Social
5.6

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Sprout Social
7.7

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sprout Social
8.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sprout Social
3.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Sprout Social
7.3

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sprout Social
8.9

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