Acoustic Campaign vs. Spotfire

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.

A high level of data integration is available here it supports various data sources and so on. Collaborating features allow users to give access to the dashboard and merge data analytics with other team members. It can meet the demands of both small and large size business enterprises. A customized dashboard and reports are provided to meet the specific needs and get support of extensibility through APIs and customized scripts.

Incentivized

• Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
• Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
• Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.

• It has the best coding integration (python, R) of any BI product
• The ability to work with very large datasets (10 mil+) is better than competitors
• Export options are more complete and have better functionality
• The data canvas is the best tool to join and transform data vs. competitors

Incentivized

• Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
• Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
• Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
• Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
• Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
• Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.

• The donut chart is I guess a powerful illustrations but I hope it should be done quite simple in Spotfire. But in Spotfire there are lots of steps involve just to build a simple donut chart.
• Table calculation (like Row or Column Differences) should be made simple or there should be drag and drop function for Table Calculation. No need for scripting.
• Information Link should be changed. If new columns are added to the table just refreshing the data should be able to capture the new column. No need extra step to add column

Incentivized

SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.

-Easy to distribute information throughout the enterprise using the webplayer. -Ad hoc analysis is possible throughout the enterprise using business author in the webplayer or the thick client. -Low level of support needed by IT team. Access interfaces with LDAP and numerous other authentication methods. -Possible to continually extend the platform with JavaScript, R scripts, HTML, and custom extensions. -Ability to standardize data logic through pre-built queries in the Information Designer. Everyone in the enterprise is using the same logic -Tagging and bookmarking data allows for quick sharing of insights. -Integration with numerous data sources... flat files, data bases, big data, images, etc. -Much improved mapping capability. Also includes the ability to apply data points over any image.

This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.

Basic tasks like generating meaningful information from large sets of raw data are very easy. The next step of linking to multiple live data sources and linking those tables and performing on the fly analysis of the imported data is understandably more difficult.

Incentivized

While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.

Even though, it's a rather stable and predictable tool that's also fast, it does have some bugs and inconsistencies that shut down the system. Depending on the details, it could happen as often as 2-3 times a week, especially during the development period.

The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent

Generally, the Spotfire client runs with very good performance. There are factors that could affect performance, but normally has to do with loading large analysis files from the library if the database is located some distance away and your global network is not optimal. Once you have your data table(s) loaded in the client application, usually the application is quite good performance-wise.

The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them

Support has been helpful with issues. Support seems to know their product and its capabilities. It would also seem that they have a good sense of the context of the problem; where we are going with this issue and what we want the end outcome to be.

Incentivized

The instructor was very in depth and provided relevant training to business users on how to create visualizations. They showed us how to alter settings and filter views, and provided resources for future questions. However, the instructor failed to cover data sources, connecting to data, etc. While it was helpful to see how users can use the data to create reports, they failed to properly instruct us on how to get the dataset in to begin with. We are still trying to figure out connections to certain databases (we have multiple different types).

Incentivized

The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.

The online training is good, provides a good base of knowledge. The video demonstrations were well-done and easy to follow along. Provided exercises are good as well, but I think there could be more challenging exercises. The training has also gone up in price significantly in the last 3 years (in USD, which hurts us even more in Canada), and I'm not sure it is worth the money it now costs (it is worth how much it cost 3 years ago, but not double that.)

Incentivized

Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.

The original architecture I created for our implementation had only a particular set of internal business units in mind. Over the years, Spotfire gained in popularity in our company and was being utilized across many more business units. Soon, its usage went beyond what the original architectural implementation could provide. We've since learned about how the product is used by the different teams and are currently in the middle of rolling out a new architecture. I suggest:

• Have clearly defined service level agreements with all the teams that will use Spotfire. Your business intelligence group might only need availability during normal working hours, but your production support group might need 24/7 availability. If these groups share one Spotfire server, maintenance of that server might be a problem.
• Know the different types of data you will be working with. One group might be working with "public" data while another group might work with sensitive data. Design your Library accordingly and with the proper permissions.
• Know the roles of the users of Spotfire. Will there only be a small set of report writers or does everyone have write access to the Library?
• ALWAYS add a timestamp prompt to your reports. You don't want multiple users opening a report that will try and pull down millions of rows of data to their local workstations. Another option, of course, is to just hard code a time range in the backing database view (i.e. where activity_date >= sysdate - 90, etc.), but I'd rather educate/train the user base if possible.
• This probably goes without saying, but if possible, point to a separate reporting database or a logical standby database. You don't want the company pounding on your primaries and take down your order system.

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.

Incentivized

Spotfire is significantly ahead of both products from an ETL and data ingestion capability. Spotfire also has substantially better visualizations than Power BI, and although the native visualizations aren't as flexible in Tableau, Spotfire enables users to create completely custom javascript visaualizations, which neither Tableau or Power BI has. Tableau and Power BI are likely only superior to Spotfire with respect to embedded analysis on a website.

In an enterprise architecture, if Spotfire Advanced Data services(Composite Studio),data marts can be managed optimally and scalability in a data perspective is great. As the web player/consumer is directly proportional to RAM, if the enterprise can handle RAM requirement accomodating fail over mechanisms appropraitely, it is definitely scalable,

Incentivized

• we have not experienced any currently but moving to lead automation and lead scoring could change that.
• i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.

• It is costly, so not suitable for small scale implementations.
• Dashboards are as good as the developer, so need experience to get most out of it
• You need to be on Spotfire 11 at least to implement out of the box visualizations
• Integration with Python and R is a game changer, it comes very handy to onboard data scientists without much hassle
• performance is exceptionally well.
• Secure

Incentivized