112 Ratings
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Score 8.5 out of 100
6 Ratings
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Score 4 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WhatCounts
9.8
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
WhatCounts
9.0
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WhatCounts
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
WhatCounts
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
WhatCounts
10.0
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WhatCounts
10.0
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
WhatCounts
10.0
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WhatCounts
10.0
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WhatCounts
10.0
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WhatCounts

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
WhatCounts
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
WhatCounts
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
WhatCounts
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WhatCounts
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
WhatCounts

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WhatCounts
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
WhatCounts
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
WhatCounts

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
WhatCounts
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
WhatCounts
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
WhatCounts

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
WhatCounts
10.0
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
WhatCounts
10.0
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
WhatCounts
10.0
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
WhatCounts

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
WhatCounts
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
WhatCounts
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
WhatCounts
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
WhatCounts
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
WhatCounts
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
WhatCounts
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WhatCounts

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

WhatCounts

WhatCounts 10.0
Based on 2 answers
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry | TrustRadius Reviewer

Screenshots

WhatCounts

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
WhatCounts
10.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
WhatCounts

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WhatCounts

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
WhatCounts

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WhatCounts

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
WhatCounts
10.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
WhatCounts

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
WhatCounts

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