Acoustic Content (formerly IBM Watson Content Hub) vs HubSpot CMS Hub

• It has a wide variety of built-in API calls.
• Building unique pages is simple and straightforward and requires only basic fundamental knowledge to get started.
• More advanced API calls can be developed simply.

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• It is a great tool to ensure customer service representatives are providing great customer service.
• Helps our organization handle complaints in a timely manner.
• Great platform to integrate other software to keep everything in one program.

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• The organization of the application is poor and some elements could be more easily accessible not buried in menus.
• There is little to no community around the application and what does exist is out of date.
• Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.

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• Hubspot is always improving and implementing new features. I absolutely love the program for my company.
• Better price options!

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• Freed up user time to call a variety of applications quicker.
• Allowed developer an easier tool to integrate other applications for end users.
• Allowed us to have a single method of application implementation and usage that is easier to debug, saving time.

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• There has been a positive impact on our ROI. We have been able to close more deals due to the tools the program has to offer.

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