Acoustic Content (formerly IBM Watson Content Hub) vs HubSpot CMS Hub

• Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
• Advanced API calls can be easily built.

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• Training and provision of documents to enhance and grow success with their platform.
• Content scheduling!
• Content management and the easy way you can manipulate pre-built schedules and shift content around, etc.

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• The organization of the application is poor and some elements could be more easily accessible not buried in menus.
• There is little to no community around the application and what does exist is out of date.
• Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.

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• Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
• There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
• It's expensive.

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• Approved developer is a simple tool for integrating other end-user applications.
• It has allowed us to have one-stop-shop and easy-to-use debugging, saving time.

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• Has helped with visibility
• Has helped cut cost since we can do more in one place versus having several software departments are using separately

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