Acquia DAM (Widen) vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia DAM (Widen)
Score 8.1 out of 10
Enterprise companies (1,001+ employees)
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…N/A
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
Acquia DAM (Widen)Adobe Marketo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia DAM (Widen)Adobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
More Pricing Information
Community Pulse
Acquia DAM (Widen)Adobe Marketo Engage
Top Pros
Top Cons
Features
Acquia DAM (Widen)Adobe Marketo Engage
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
7.7
62 Ratings
6% above category average
Adobe Marketo Engage
7.6
962 Ratings
4% above category average
Dashboards7.759 Ratings7.6904 Ratings
Standard reports7.354 Ratings7.7942 Ratings
Custom reports7.143 Ratings7.4897 Ratings
Data exportability8.243 Ratings00 Ratings
Content analytics8.046 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM (Widen)
7.9
83 Ratings
7% below category average
Adobe Marketo Engage
-
Ratings
Uploading assets8.482 Ratings00 Ratings
Downloading assets8.483 Ratings00 Ratings
Categories7.779 Ratings00 Ratings
Asset storage9.082 Ratings00 Ratings
Asset sharing8.982 Ratings00 Ratings
Asset search7.683 Ratings00 Ratings
Tagging system7.879 Ratings00 Ratings
Content editing7.163 Ratings00 Ratings
Embed codes7.855 Ratings00 Ratings
Metadata8.570 Ratings00 Ratings
Collections8.075 Ratings00 Ratings
User access7.677 Ratings00 Ratings
DAM Integrations7.858 Ratings00 Ratings
DAM API7.742 Ratings00 Ratings
Workflow automations6.740 Ratings00 Ratings
Related asset discovery7.250 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Marketo Engage
7.7
993 Ratings
1% above category average
WYSIWYG email editor00 Ratings7.6902 Ratings
Dynamic content00 Ratings7.0878 Ratings
Ability to test dynamic content00 Ratings7.2857 Ratings
Landing pages00 Ratings7.6920 Ratings
A/B testing00 Ratings8.0905 Ratings
Mobile optimization00 Ratings7.7877 Ratings
Email deliverability reporting00 Ratings7.5961 Ratings
List management00 Ratings8.4958 Ratings
Triggered drip sequences00 Ratings8.5868 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Marketo Engage
7.9
961 Ratings
1% above category average
Lead nurturing automation00 Ratings8.5936 Ratings
Lead scoring and grading00 Ratings8.3911 Ratings
Data quality management00 Ratings7.4909 Ratings
Automated sales alerts and tasks00 Ratings7.5863 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Marketo Engage
7.5
889 Ratings
0% above category average
Calendaring00 Ratings7.3719 Ratings
Event/webinar marketing00 Ratings7.8850 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Marketo Engage
7.4
556 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.6547 Ratings
Social profile integration00 Ratings7.2375 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Marketo Engage
8.0
953 Ratings
7% above category average
API00 Ratings8.3821 Ratings
Role-based workflow & approvals00 Ratings7.8698 Ratings
Customizability00 Ratings7.8844 Ratings
Integration with Salesforce.com00 Ratings9.1822 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.7283 Ratings
Integration with SugarCRM00 Ratings7.5185 Ratings
Best Alternatives
Acquia DAM (Widen)Adobe Marketo Engage
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
MediaValet
MediaValet
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia DAM (Widen)Adobe Marketo Engage
Likelihood to Recommend
8.0
(188 ratings)
8.1
(1145 ratings)
Likelihood to Renew
7.5
(10 ratings)
9.0
(146 ratings)
Usability
7.7
(9 ratings)
8.0
(98 ratings)
Availability
9.1
(1 ratings)
9.0
(25 ratings)
Performance
7.3
(1 ratings)
9.0
(30 ratings)
Support Rating
8.0
(176 ratings)
8.6
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
9.1
(1 ratings)
6.7
(29 ratings)
Implementation Rating
8.8
(3 ratings)
10.0
(37 ratings)
Configurability
9.1
(1 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
7.9
(4 ratings)
Ease of integration
9.1
(1 ratings)
1.1
(9 ratings)
Product Scalability
7.3
(1 ratings)
7.0
(10 ratings)
Professional Services
9.1
(1 ratings)
9.4
(3 ratings)
Vendor post-sale
9.1
(1 ratings)
8.2
(7 ratings)
Vendor pre-sale
8.2
(1 ratings)
8.2
(6 ratings)
User Testimonials
Acquia DAM (Widen)Adobe Marketo Engage
Likelihood to Recommend
Acquia
Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
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Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
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Pros
Acquia
  • They offer valuable guidance and educational resources to Administrators
  • Their I.T. support is knowledgeable and responsive. And friendly!
  • They build community among Acquia DAM (Widen) Admins
  • They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
  • They're just plain nice people to work with.
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Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
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Cons
Acquia
  • Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
  • Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
  • To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.
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Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
Acquia
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
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Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
Acquia
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
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Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
Acquia
Never had an issue where I was unable to access Widen.
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Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
Acquia
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
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Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
Acquia
It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
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Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
Acquia
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
Acquia
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
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Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
Acquia
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Acquia
We decided to stick with Acquia DAM (Widen) in the short term but will be reviewing the options this or next year to better integrate with Social, Web, and Creative team needs. We use Sitecore for all our web services, so it needs to be compatible with that, Social also needs to integrate but is not fixed on a single system, but Canva would be a good fit. The creative team always prefers local storage to link to rather than the cloud due to speeds.
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Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
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Contract Terms and Pricing Model
Acquia
Can not give an accurate rating.
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Adobe
The total cost is a little bit higher than we expected.
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Scalability
Acquia
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
Acquia
  • The Acquia DAM (Widen) helped our company transition more quickly to remote work, giving users access to files much faster than the company servers could.
  • The Acquia DAM (Widen) has given non-web devs the ability to quickly build clean web pages that share out marketing resources and information.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of an example workflow, built using drag-and-dropScreenshot of where lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - these display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise