Acquia DAM (Widen) vs. Ion, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia DAM (Widen)
Score 8.4 out of 10
Enterprise companies (1,001+ employees)
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…N/A
Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
Pricing
Acquia DAM (Widen)Ion, by Rock Content
Editions & Modules
No answers on this topic
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
Acquia DAM (Widen)Ion, by Rock Content
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequired$5,500 per customer
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
Acquia DAM (Widen)Ion, by Rock Content
Top Pros
Top Cons
Features
Acquia DAM (Widen)Ion, by Rock Content
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
7.6
60 Ratings
16% above category average
Ion, by Rock Content
-
Ratings
Dashboards7.757 Ratings00 Ratings
Standard reports7.552 Ratings00 Ratings
Custom reports7.341 Ratings00 Ratings
Data exportability7.942 Ratings00 Ratings
Content analytics7.644 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM (Widen)
8.1
79 Ratings
2% above category average
Ion, by Rock Content
-
Ratings
Uploading assets8.578 Ratings00 Ratings
Downloading assets8.479 Ratings00 Ratings
Categories8.276 Ratings00 Ratings
Asset storage9.278 Ratings00 Ratings
Asset sharing8.978 Ratings00 Ratings
Asset search8.079 Ratings00 Ratings
Tagging system8.075 Ratings00 Ratings
Content editing7.463 Ratings00 Ratings
Embed codes8.353 Ratings00 Ratings
Metadata8.869 Ratings00 Ratings
Collections7.872 Ratings00 Ratings
User access8.074 Ratings00 Ratings
DAM Integrations7.855 Ratings00 Ratings
DAM API7.340 Ratings00 Ratings
Workflow automations7.339 Ratings00 Ratings
Related asset discovery7.847 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Ion, by Rock Content
7.5
105 Ratings
7% below category average
Ideation00 Ratings10.099 Ratings
Content collaboration00 Ratings5.094 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Ion, by Rock Content
8.7
120 Ratings
7% above category average
Content hub00 Ratings10.0104 Ratings
Forms / Gated content00 Ratings10.0107 Ratings
Embedded CTAs00 Ratings10.0108 Ratings
Content distribution00 Ratings8.093 Ratings
Content promotion00 Ratings8.086 Ratings
Content automation00 Ratings6.090 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Ion, by Rock Content
8.5
118 Ratings
9% above category average
Audience profiling and targeting00 Ratings6.091 Ratings
Closed-loop tracking and reporting00 Ratings8.095 Ratings
Content performance analytics00 Ratings10.0116 Ratings
Campaign optimization dashboard00 Ratings10.0107 Ratings
Best Alternatives
Acquia DAM (Widen)Ion, by Rock Content
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia DAM (Widen)Ion, by Rock Content
Likelihood to Recommend
8.4
(183 ratings)
10.0
(135 ratings)
Likelihood to Renew
7.6
(10 ratings)
7.0
(22 ratings)
Usability
7.2
(9 ratings)
7.4
(17 ratings)
Availability
9.1
(1 ratings)
10.0
(1 ratings)
Performance
7.3
(1 ratings)
9.0
(1 ratings)
Support Rating
8.0
(174 ratings)
10.0
(18 ratings)
Online Training
9.1
(1 ratings)
8.0
(1 ratings)
Implementation Rating
6.4
(3 ratings)
10.0
(6 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
10.0
(2 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Acquia DAM (Widen)Ion, by Rock Content
Likelihood to Recommend
Acquia
Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
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Rock Content
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
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Pros
Acquia
  • They offer valuable guidance and educational resources to Administrators
  • Their I.T. support is knowledgeable and responsive. And friendly!
  • They build community among Acquia DAM (Widen) Admins
  • They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
  • They're just plain nice people to work with.
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Rock Content
  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
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Cons
Acquia
  • Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
  • Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
  • To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.
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Rock Content
  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
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Likelihood to Renew
Acquia
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
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Rock Content
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
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Usability
Acquia
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
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Rock Content
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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Reliability and Availability
Acquia
Never had an issue where I was unable to access Widen.
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Rock Content
No answers on this topic
Performance
Acquia
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
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Rock Content
Sometimes the editor can be a little slow.
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Support Rating
Acquia
It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
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Rock Content
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Online Training
Acquia
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
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Rock Content
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Implementation Rating
Acquia
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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Rock Content
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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Alternatives Considered
Acquia
Compared to Google Drive, the DAM platform stands out as a significantly advanced solution, offering additional features that elevate the user experience and functionality. While Google Drive excels in basic file storage and sharing, the DAM platform goes beyond these fundamentals, providing enhanced capabilities that cater to diverse needs.
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Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
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Contract Terms and Pricing Model
Acquia
Can not give an accurate rating.
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Rock Content
No answers on this topic
Scalability
Acquia
No answers on this topic
Rock Content
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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Return on Investment
Acquia
  • The central area for all images and videos is excellent. It has helped improve brand visuals and reduced requests on creative teams.
  • Due to our small user base (50), many features are not fully used by our business, the small user base is mainly down to costs and budgets set at the start of the year which is a shame as the benefits would be great but the step in costs is too great to transition effectively.
  • Uploading photoshoots can be tricky due to restrictions on upload and edit counts.
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Rock Content
  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
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ScreenShots

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.