Acquia Digital Experience Platform vs. Maropost Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.7 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$251
per month
Pricing
Acquia Digital Experience PlatformMaropost Marketing Cloud
Editions & Modules
No answers on this topic
Essential
$251
per month 225,000 emails monthly
Professional
$764
per month 225,000 emails monthly
Enterprise
$1,529
per month 225,000 emails monthly
Offerings
Pricing Offerings
Acquia Digital Experience PlatformMaropost Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformMaropost Marketing Cloud
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformMaropost Marketing Cloud
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.3
49 Ratings
3% above category average
Maropost Marketing Cloud
-
Ratings
Role-based user permissions8.349 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.7
41 Ratings
5% below category average
Maropost Marketing Cloud
-
Ratings
API7.639 Ratings00 Ratings
Internationalization / multi-language7.732 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.7
43 Ratings
1% above category average
Maropost Marketing Cloud
-
Ratings
WYSIWYG editor7.631 Ratings00 Ratings
Code quality / cleanliness7.534 Ratings00 Ratings
Admin section7.942 Ratings00 Ratings
Page templates7.830 Ratings00 Ratings
Library of website themes7.426 Ratings00 Ratings
Mobile optimization / responsive design7.828 Ratings00 Ratings
Publishing workflow8.134 Ratings00 Ratings
Form generator7.724 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.6
35 Ratings
7% above category average
Maropost Marketing Cloud
-
Ratings
Content taxonomy8.028 Ratings00 Ratings
SEO support7.329 Ratings00 Ratings
Bulk management7.431 Ratings00 Ratings
Availability / breadth of extensions7.832 Ratings00 Ratings
Community / comment management7.826 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Maropost Marketing Cloud
7.9
8 Ratings
3% below category average
WYSIWYG email editor00 Ratings8.95 Ratings
Dynamic content00 Ratings8.54 Ratings
Ability to test dynamic content00 Ratings6.65 Ratings
Landing pages00 Ratings8.53 Ratings
A/B testing00 Ratings8.46 Ratings
Mobile optimization00 Ratings9.45 Ratings
Email deliverability reporting00 Ratings6.98 Ratings
List management00 Ratings6.55 Ratings
Triggered drip sequences00 Ratings7.06 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Maropost Marketing Cloud
8.1
7 Ratings
3% above category average
Dashboards00 Ratings6.46 Ratings
Standard reports00 Ratings9.64 Ratings
Custom reports00 Ratings8.35 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Maropost Marketing Cloud
9.9
2 Ratings
15% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.62 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings9.62 Ratings
Best Alternatives
Acquia Digital Experience PlatformMaropost Marketing Cloud
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia Digital Experience PlatformMaropost Marketing Cloud
Likelihood to Recommend
8.1
(93 ratings)
4.3
(8 ratings)
Likelihood to Renew
7.5
(11 ratings)
-
(0 ratings)
Usability
7.9
(2 ratings)
-
(0 ratings)
Support Rating
8.7
(5 ratings)
2.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.6
(73 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformMaropost Marketing Cloud
Likelihood to Recommend
Acquia
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
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Pros
Acquia
  • It's fast, no lag time
  • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
  • Platform is very accessible to those who know how to manage the back end software.
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Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
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Cons
Acquia
  • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
  • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
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Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Maropost
No answers on this topic
Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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Maropost
No answers on this topic
Support Rating
Acquia
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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Maropost
No answers on this topic
Alternatives Considered
Acquia
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
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Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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Scalability
Acquia
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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Maropost
No answers on this topic
Return on Investment
Acquia
  • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
  • Acquia SOLR search provided a much-improved search experience on our website.
  • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
  • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
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Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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ScreenShots

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report