Acquia Digital Experience Platform vs. Hull CDP, from MessageBird

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 8.2 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Hull CDP, from MessageBird
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product , since its acquisition in April, 2021. 1. Collect Store all customer data in one consolidated profile. Install connectors to gather data from any…
$99
End-users
Pricing
Acquia Digital Experience PlatformHull CDP, from MessageBird
Editions & Modules
No answers on this topic
Basic
$99
End-users
Pro
$499
End-users
Enterprise
$999
End-users
Custom
Contact
End-users
Offerings
Pricing Offerings
Acquia Digital Experience PlatformHull CDP, from MessageBird
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformHull CDP, from MessageBird
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformHull CDP, from MessageBird
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
7.8
24 Ratings
Hull CDP, from MessageBird
-
Ratings
Role-based user permissions7.824 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
6.6
23 Ratings
Hull CDP, from MessageBird
-
Ratings
API6.922 Ratings00 Ratings
Internationalization / multi-language6.416 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.2
20 Ratings
Hull CDP, from MessageBird
-
Ratings
WYSIWYG editor7.516 Ratings00 Ratings
Code quality / cleanliness7.018 Ratings00 Ratings
Admin section7.520 Ratings00 Ratings
Page templates7.415 Ratings00 Ratings
Library of website themes6.312 Ratings00 Ratings
Mobile optimization / responsive design7.014 Ratings00 Ratings
Publishing workflow7.717 Ratings00 Ratings
Form generator7.411 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.3
17 Ratings
Hull CDP, from MessageBird
-
Ratings
Content taxonomy7.615 Ratings00 Ratings
SEO support7.313 Ratings00 Ratings
Bulk management7.015 Ratings00 Ratings
Availability / breadth of extensions7.016 Ratings00 Ratings
Community / comment management7.712 Ratings00 Ratings
User Ratings
Acquia Digital Experience PlatformHull CDP, from MessageBird
Likelihood to Recommend
8.3
(65 ratings)
4.5
(3 ratings)
Likelihood to Renew
5.7
(10 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.4
(3 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.6
(47 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformHull CDP, from MessageBird
Likelihood to Recommend
Acquia
Acquia Cloud is well suited for organizations and teams without the ability to support their own hosting, such as on AWS, Digital Ocean, etc. If a team has the ability (and desire) to manage it themselves, I'm not sure I would recommend it. However, if your team needs reliable, hands-off Drupal hosting, I would definitely recommend Acquia Cloud. Once a deployment pipeline is configured, it's very nearly set-and-forget as far as server configuration is concerned
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MessageBird
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Pros
Acquia
  • Easy to manage multiple environments and a team of Site Developers and Site Administrators
  • Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
  • Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
  • Excellent and responsive support
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MessageBird
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
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Cons
Acquia
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
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MessageBird
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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MessageBird
No answers on this topic
Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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MessageBird
No answers on this topic
Support Rating
Acquia
They are absolutely fabulous and have never dropped the ball in 8 years of us being on the platform. If it wasn't for Drupal 8/9 being unrealistically complicated compared to other offerings like Django/Wagtail we'd be still with Acquia and Drupal.
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MessageBird
No answers on this topic
Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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MessageBird
No answers on this topic
Alternatives Considered
Acquia
We use AWS (a variety of services inside AWS) to host our less than mission-critical sites. These are great options for sites that are relatively simple, technically, and/or that can tolerate occasional problems. However, Acquia Digital Experience Platform does provide a level of concierge service that I have appreciated when it comes to running a highly available web application.
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MessageBird
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
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Scalability
Acquia
Since the beginning of the website rebuild project, our agency gathered our needs and expectations. We also shared several technical or SEO specifications, and they have been able to fully adapt the software to our needs, in order to create a custom interface that we can easy use on a daily-basis.
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MessageBird
No answers on this topic
Return on Investment
Acquia
  • It's done a really nice job of allowing us to focus on business-specific needs as opposed to infrastructure/security issues. The platform is rock solid from a support and security standpoint.
  • The ability to add automation and levels of personalization without having to break the bank has been a big boost to clients.
  • Unfortunately, our adoption of Site Studio was short-lived due to some inherent restrictions that limited the level of customization we were able to do.
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MessageBird
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
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