Acquia Digital Experience Platform vs. Hull CDP, from MessageBird

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.6 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Hull CDP, from MessageBird
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product , since its acquisition in April, 2021. 1. Collect Store all customer data in one consolidated profile. Install connectors to gather data from any…
$99
End-users
Pricing
Acquia Digital Experience PlatformHull CDP, from MessageBird
Editions & Modules
No answers on this topic
Basic
$99
End-users
Pro
$499
End-users
Enterprise
$999
End-users
Custom
Contact
End-users
Offerings
Pricing Offerings
Acquia Digital Experience PlatformHull CDP, from MessageBird
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformHull CDP, from MessageBird
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformHull CDP, from MessageBird
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.3
49 Ratings
3% above category average
Hull CDP, from MessageBird
-
Ratings
Role-based user permissions8.349 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.7
41 Ratings
5% below category average
Hull CDP, from MessageBird
-
Ratings
API7.739 Ratings00 Ratings
Internationalization / multi-language7.832 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.8
43 Ratings
3% above category average
Hull CDP, from MessageBird
-
Ratings
WYSIWYG editor7.631 Ratings00 Ratings
Code quality / cleanliness7.634 Ratings00 Ratings
Admin section7.942 Ratings00 Ratings
Page templates7.830 Ratings00 Ratings
Library of website themes7.526 Ratings00 Ratings
Mobile optimization / responsive design7.828 Ratings00 Ratings
Publishing workflow8.134 Ratings00 Ratings
Form generator7.824 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.6
35 Ratings
7% above category average
Hull CDP, from MessageBird
-
Ratings
Content taxonomy8.028 Ratings00 Ratings
SEO support7.229 Ratings00 Ratings
Bulk management7.431 Ratings00 Ratings
Availability / breadth of extensions7.832 Ratings00 Ratings
Community / comment management7.726 Ratings00 Ratings
Best Alternatives
Acquia Digital Experience PlatformHull CDP, from MessageBird
Small Businesses
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Score 6.5 out of 10
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Score 9.0 out of 10
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Tridion
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Score 9.0 out of 10
SALESmanago
SALESmanago
Score 8.8 out of 10
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Tridion
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Score 9.0 out of 10
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
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User Ratings
Acquia Digital Experience PlatformHull CDP, from MessageBird
Likelihood to Recommend
8.1
(93 ratings)
4.5
(3 ratings)
Likelihood to Renew
8.2
(11 ratings)
-
(0 ratings)
Usability
7.8
(2 ratings)
-
(0 ratings)
Support Rating
8.8
(5 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.8
(73 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformHull CDP, from MessageBird
Likelihood to Recommend
Acquia
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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Bird (formerly MessageBird)
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Pros
Acquia
  • It's fast, no lag time
  • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
  • Platform is very accessible to those who know how to manage the back end software.
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Bird (formerly MessageBird)
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
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Cons
Acquia
  • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
  • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
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Bird (formerly MessageBird)
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Bird (formerly MessageBird)
No answers on this topic
Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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Bird (formerly MessageBird)
No answers on this topic
Support Rating
Acquia
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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Bird (formerly MessageBird)
No answers on this topic
Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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Bird (formerly MessageBird)
No answers on this topic
Alternatives Considered
Acquia
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
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Bird (formerly MessageBird)
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
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Scalability
Acquia
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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Bird (formerly MessageBird)
No answers on this topic
Return on Investment
Acquia
  • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
  • Acquia SOLR search provided a much-improved search experience on our website.
  • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
  • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
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Bird (formerly MessageBird)
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
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ScreenShots