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Top Rated
619 Ratings
55 Ratings
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Score 7.7 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
619 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle has a variety of excellent modules that are very productive and my 10-point score is based on my confidence in recommending Oracle to all my colleagues. Every day I use Oracle and my direct experience gives me the security to recommend it for large and small implementations thanks to the fact that we are achieving absolutely all the goals. I express myself positively about Oracle every time I am talking to my colleagues without breaking a sweat for a second.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Feature Rating Comparison

Security

Acquia Digital Experience Platform
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Role-based user permissions
Acquia Digital Experience Platform
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Platform & Infrastructure

Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
API
Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Internationalization / multi-language
Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Role-based workflow & approvals
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Customizability
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Integration with Salesforce.com
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Web Content Creation

Acquia Digital Experience Platform
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
WYSIWYG editor
Acquia Digital Experience Platform
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Code quality / cleanliness
Acquia Digital Experience Platform
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Admin section
Acquia Digital Experience Platform
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Page templates
Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Library of website themes
Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile optimization / responsive design
Acquia Digital Experience Platform
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Publishing workflow
Acquia Digital Experience Platform
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Form generator
Acquia Digital Experience Platform
6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Web Content Management

Acquia Digital Experience Platform
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Content taxonomy
Acquia Digital Experience Platform
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SEO support
Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Bulk management
Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Availability / breadth of extensions
Acquia Digital Experience Platform
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Community / comment management
Acquia Digital Experience Platform
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
WYSIWYG email editor
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Dynamic content
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Landing pages
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
A/B testing
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Mobile optimization
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Email deliverability reporting
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
List management
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Triggered drip sequences
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Lead nurturing
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Lead scoring and grading
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Data quality management
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Automated sales alerts and tasks
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1

Campaign Management

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Calendaring
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Event/webinar marketing
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Social Media Marketing

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Social sharing and campaigns
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social profile integration
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Dashboards
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Standard reports
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Custom reports
Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Pros

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Acquia Digital Experience Platform

If you're project requires a multisite architecture with scalable site deployment, and your budget allows, I would recommend Acquia. Acquia pricing sits more on an Enterprise level, so it is overwhelming if you're hosting a smaller site. Pantheon is much more suited for smaller, one-off, independent sites, and they provide similar tooling, availability, and free SSL with every site. If you need to control every aspect of your server environment and you have a server admin on staff, then Rackspace can provide you with an open hosting environment for you to configure yourself.
Kyle Taylor | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 120 answers
My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.
Madison Sophia Bennett | TrustRadius Reviewer

Return on Investment

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Acquia Digital Experience Platform

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Acquia Digital Experience Platform
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Likelihood to Renew

Acquia Digital Experience Platform
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Acquia Digital Experience Platform
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

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