What users are saying about
Top Rated
741 Ratings
60 Ratings
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Score 8.5 out of 100
Top Rated
741 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Pardot

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Madison Sophia Bennett | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acquia Digital Experience Platform
Pardot
7.8
WYSIWYG email editor
Acquia Digital Experience Platform
Pardot
6.6
Dynamic content
Acquia Digital Experience Platform
Pardot
7.7
Ability to test dynamic content
Acquia Digital Experience Platform
Pardot
8.2
Landing pages
Acquia Digital Experience Platform
Pardot
7.5
A/B testing
Acquia Digital Experience Platform
Pardot
7.9
Mobile optimization
Acquia Digital Experience Platform
Pardot
7.5
Email deliverability reporting
Acquia Digital Experience Platform
Pardot
8.1
List management
Acquia Digital Experience Platform
Pardot
8.6
Triggered drip sequences
Acquia Digital Experience Platform
Pardot
8.0

Lead Management

Acquia Digital Experience Platform
Pardot
7.6
Lead nurturing
Acquia Digital Experience Platform
Pardot
7.3
Lead scoring and grading
Acquia Digital Experience Platform
Pardot
7.9
Data quality management
Acquia Digital Experience Platform
Pardot
7.2
Automated sales alerts and tasks
Acquia Digital Experience Platform
Pardot
7.8

Campaign Management

Acquia Digital Experience Platform
Pardot
8.1
Calendaring
Acquia Digital Experience Platform
Pardot
8.1
Event/webinar marketing
Acquia Digital Experience Platform
Pardot
8.1

Social Media Marketing

Acquia Digital Experience Platform
Pardot
7.0
Social sharing and campaigns
Acquia Digital Experience Platform
Pardot
6.5
Social profile integration
Acquia Digital Experience Platform
Pardot
7.5

Reporting & Analytics

Acquia Digital Experience Platform
Pardot
7.4
Dashboards
Acquia Digital Experience Platform
Pardot
7.4
Standard reports
Acquia Digital Experience Platform
Pardot
7.0
Custom reports
Acquia Digital Experience Platform
Pardot
7.6

Platform & Infrastructure

Acquia Digital Experience Platform
Pardot
7.6
API
Acquia Digital Experience Platform
Pardot
7.6
Role-based workflow & approvals
Acquia Digital Experience Platform
Pardot
7.0
Customizability
Acquia Digital Experience Platform
Pardot
7.8
Integration with Salesforce.com
Acquia Digital Experience Platform
Pardot
9.2
Integration with Microsoft Dynamics CRM
Acquia Digital Experience Platform
Pardot
8.3
Integration with SugarCRM
Acquia Digital Experience Platform
Pardot
5.4

Pros

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Pardot

Pardot 1.5
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Acquia Digital Experience Platform

We decided to switch as Acquia/Drupal looked to have a better library of 'off the shelf' modules that could easily be integrated into the platform. The hosting and CDN options were comparable however I was personally happier with Acquia's close relationship with Cloudflare.
Nick Lamming | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Scalability

Acquia Digital Experience Platform

Acquia Digital Experience Platform 8.9
Based on 3 answers
The data Acquia collects, and the way it displays it and is able to be imported into other tools is useful beyond just teams working on our main website. Segment data can be collected and imported into other tools to help further break down user metrics based on certain criteria we have deemed important.
Ben Tolmachoff, MBA | TrustRadius Reviewer

Pardot

No score
No answers yet
No answers on this topic

Return on Investment

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Acquia Digital Experience Platform

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acquia Digital Experience Platform Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Acquia Digital Experience Platform
9.4
Pardot
7.8

Likelihood to Renew

Acquia Digital Experience Platform
10.0
Pardot
1.5

Usability

Acquia Digital Experience Platform
Pardot
8.5

Reliability and Availability

Acquia Digital Experience Platform
Pardot
7.5

Performance

Acquia Digital Experience Platform
Pardot
8.3

Support Rating

Acquia Digital Experience Platform
Pardot
6.4

In-Person Training

Acquia Digital Experience Platform
Pardot
9.0

Online Training

Acquia Digital Experience Platform
Pardot
8.1

Implementation Rating

Acquia Digital Experience Platform
Pardot
8.2

Scalability

Acquia Digital Experience Platform
8.9
Pardot

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