Acquia Digital Experience Platform vs. Pardot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 8.2 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Pardot
Score 7.8 out of 10
N/A
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
$1,250
per month
Pricing
Acquia Digital Experience PlatformPardot
Editions & Modules
No answers on this topic
Growth
$1,250
/month/up to 10,000 contacts billed annually
Plus
$2,500
/month/up to 10,000 contacts billed annually
Advanced
$4,000
/month/up to 10,000 contacts billed annually
Premium
$15,000
/month/up to 10,000 contacts billed annually
Offerings
Pricing Offerings
Acquia Digital Experience PlatformPardot
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSalesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformPardot
Considered Both Products
Acquia Digital Experience Platform
Chose Acquia Digital Experience Platform
WordPress plugins and platforms are easier to use and cheaper but our site is built in Drupal so Acquia [Digital Experience Platform] was the best alternative. WP allows me to do more without technical assistance.
Chose Acquia Digital Experience Platform
Acquia offers a more robust product suite than Pantheon. Acquia also offers professional services for another level beyond what Pantheon offers. Acquia pricing is typically more expensive than Pantheon, but the extra cost tends to be worth it, given all the support you receive …
Pardot

No answer on this topic

Top Pros
Top Cons
Features
Acquia Digital Experience PlatformPardot
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.0
28 Ratings
10% above category average
Pardot
-
Ratings
Role-based user permissions8.028 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.1
26 Ratings
2% below category average
Pardot
7.3
93 Ratings
1% below category average
API7.225 Ratings7.265 Ratings
Internationalization / multi-language6.919 Ratings00 Ratings
Role-based workflow & approvals00 Ratings7.062 Ratings
Customizability00 Ratings6.782 Ratings
Integration with Salesforce.com00 Ratings9.483 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.33 Ratings
Integration with SugarCRM00 Ratings5.44 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.5
24 Ratings
10% above category average
Pardot
-
Ratings
WYSIWYG editor7.819 Ratings00 Ratings
Code quality / cleanliness7.221 Ratings00 Ratings
Admin section7.824 Ratings00 Ratings
Page templates7.518 Ratings00 Ratings
Library of website themes6.715 Ratings00 Ratings
Mobile optimization / responsive design7.417 Ratings00 Ratings
Publishing workflow8.021 Ratings00 Ratings
Form generator7.714 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.6
20 Ratings
17% above category average
Pardot
-
Ratings
Content taxonomy8.018 Ratings00 Ratings
SEO support7.516 Ratings00 Ratings
Bulk management7.018 Ratings00 Ratings
Availability / breadth of extensions7.419 Ratings00 Ratings
Community / comment management8.115 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Pardot
7.2
95 Ratings
5% below category average
WYSIWYG email editor00 Ratings5.689 Ratings
Dynamic content00 Ratings6.480 Ratings
Ability to test dynamic content00 Ratings6.977 Ratings
Landing pages00 Ratings7.088 Ratings
A/B testing00 Ratings8.081 Ratings
Mobile optimization00 Ratings5.777 Ratings
Email deliverability reporting00 Ratings7.9179 Ratings
List management00 Ratings8.792 Ratings
Triggered drip sequences00 Ratings8.563 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Pardot
7.8
93 Ratings
3% above category average
Lead nurturing00 Ratings8.185 Ratings
Lead scoring and grading00 Ratings7.986 Ratings
Data quality management00 Ratings7.186 Ratings
Automated sales alerts and tasks00 Ratings8.181 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Pardot
7.3
85 Ratings
2% below category average
Calendaring00 Ratings7.276 Ratings
Event/webinar marketing00 Ratings7.473 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Pardot
7.0
68 Ratings
6% below category average
Social sharing and campaigns00 Ratings6.464 Ratings
Social profile integration00 Ratings7.521 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Pardot
6.9
91 Ratings
7% below category average
Dashboards00 Ratings7.387 Ratings
Standard reports00 Ratings6.890 Ratings
Custom reports00 Ratings6.668 Ratings
Best Alternatives
Acquia Digital Experience PlatformPardot
Small Businesses
WordPress VIP
WordPress VIP
Score 9.4 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Medium-sized Companies
WordPress VIP
WordPress VIP
Score 9.4 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Enterprises
Tridion
Tridion
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia Digital Experience PlatformPardot
Likelihood to Recommend
8.3
(69 ratings)
7.7
(150 ratings)
Likelihood to Renew
5.7
(10 ratings)
1.4
(86 ratings)
Usability
8.2
(2 ratings)
8.5
(17 ratings)
Availability
-
(0 ratings)
7.5
(16 ratings)
Performance
-
(0 ratings)
8.3
(10 ratings)
Support Rating
8.4
(3 ratings)
6.4
(28 ratings)
In-Person Training
-
(0 ratings)
9.0
(3 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
9.1
(1 ratings)
8.2
(22 ratings)
Ease of integration
-
(0 ratings)
7.0
(1 ratings)
Product Scalability
7.6
(51 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Acquia Digital Experience PlatformPardot
Likelihood to Recommend
Acquia
Acquia Cloud is well suited for organizations and teams without the ability to support their own hosting, such as on AWS, Digital Ocean, etc. If a team has the ability (and desire) to manage it themselves, I'm not sure I would recommend it. However, if your team needs reliable, hands-off Drupal hosting, I would definitely recommend Acquia Cloud. Once a deployment pipeline is configured, it's very nearly set-and-forget as far as server configuration is concerned
Read full review
Salesforce
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
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Pros
Acquia
  • Easy to manage multiple environments and a team of Site Developers and Site Administrators
  • Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
  • Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
  • Excellent and responsive support
Read full review
Salesforce
  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review
Cons
Acquia
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
Read full review
Salesforce
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Read full review
Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
Read full review
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review
Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
Read full review
Salesforce
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Read full review
Reliability and Availability
Acquia
No answers on this topic
Salesforce
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Read full review
Performance
Acquia
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Acquia
They are absolutely fabulous and have never dropped the ball in 8 years of us being on the platform. If it wasn't for Drupal 8/9 being unrealistically complicated compared to other offerings like Django/Wagtail we'd be still with Acquia and Drupal.
Read full review
Salesforce
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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In-Person Training
Acquia
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Acquia
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review
Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
Read full review
Salesforce
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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Alternatives Considered
Acquia
We use AWS (a variety of services inside AWS) to host our less than mission-critical sites. These are great options for sites that are relatively simple, technically, and/or that can tolerate occasional problems. However, Acquia Digital Experience Platform does provide a level of concierge service that I have appreciated when it comes to running a highly available web application.
Read full review
Salesforce
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
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Scalability
Acquia
Since the beginning of the website rebuild project, our agency gathered our needs and expectations. We also shared several technical or SEO specifications, and they have been able to fully adapt the software to our needs, in order to create a custom interface that we can easy use on a daily-basis.
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Salesforce
No answers on this topic
Return on Investment
Acquia
  • It's done a really nice job of allowing us to focus on business-specific needs as opposed to infrastructure/security issues. The platform is rock solid from a support and security standpoint.
  • The ability to add automation and levels of personalization without having to break the bank has been a big boost to clients.
  • Unfortunately, our adoption of Site Studio was short-lived due to some inherent restrictions that limited the level of customization we were able to do.
Read full review
Salesforce
  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Read full review
ScreenShots

Pardot Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.