Acquia Digital Experience Platform vs Reachforce SmartSuite (Now Leadspace)

• The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
• Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
• Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
• Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.

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• Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
• Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
• Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
• Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.

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• Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
• While documentation is robust, it can be difficult to find exactly what you need
• Provided forums are not monitored frequently, and are not as useful as they could be

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• Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).

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• Our website isn't a revenue generator, so we don't have specific ROI calculations.
• The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
• We have had to invest in some training for our developers to learn Drupal.

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• Higher form conversions
• Accurate data for segmentation

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