Acquia Digital Experience Platform vs. Salesforce Audience Studio

Acquia Cloud is well suited for organizations and teams without the ability to support their own hosting, such as on AWS, Digital Ocean, etc. If a team has the ability (and desire) to manage it themselves, I'm not sure I would recommend it. However, if your team needs reliable, hands-off Drupal hosting, I would definitely recommend Acquia Cloud. Once a deployment pipeline is configured, it's very nearly set-and-forget as far as server configuration is concerned

Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.

• Easy to manage multiple environments and a team of Site Developers and Site Administrators
• Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
• Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
• Excellent and responsive support

• Captures all customer data efficiently
• Helps with better understanding and what the customer exactly wants
• Adapts to changes very quickly, helps us proving the best our customers need
• The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers

• the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
• it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
• because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.

• Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
• There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.

We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.

we moved away from it

It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced

Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.

They are absolutely fabulous and have never dropped the ball in 8 years of us being on the platform. If it wasn't for Drupal 8/9 being unrealistically complicated compared to other offerings like Django/Wagtail we'd be still with Acquia and Drupal.

The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.

It was implemented when I got there. I don't know how it was prior.

time and effort for a SMB to implement was misleading, although promise of the solution was outstanding

We use AWS (a variety of services inside AWS) to host our less than mission-critical sites. These are great options for sites that are relatively simple, technically, and/or that can tolerate occasional problems. However, Acquia Digital Experience Platform does provide a level of concierge service that I have appreciated when it comes to running a highly available web application.

We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.

Since the beginning of the website rebuild project, our agency gathered our needs and expectations. We also shared several technical or SEO specifications, and they have been able to fully adapt the software to our needs, in order to create a custom interface that we can easy use on a daily-basis.

• It's done a really nice job of allowing us to focus on business-specific needs as opposed to infrastructure/security issues. The platform is rock solid from a support and security standpoint.
• The ability to add automation and levels of personalization without having to break the bank has been a big boost to clients.
• Unfortunately, our adoption of Site Studio was short-lived due to some inherent restrictions that limited the level of customization we were able to do.

• Tracking online traffic sources and client paths to specific forms and contact pages have improved
• Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
• With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints