Acquia Digital Experience Platform vs Salesforce Audience Studio (formerly Salesforce DMP)

• The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
• Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
• Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
• Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.

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• Simple and efficient UI
• Increased efficiency through connections to Salesforce ecosystem
• Configurability to ability to host multiple team workspaces within same platform

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• Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
• While documentation is robust, it can be difficult to find exactly what you need
• Provided forums are not monitored frequently, and are not as useful as they could be

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• Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
• Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
• Rather poor match rate with DV360.

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• Our website isn't a revenue generator, so we don't have specific ROI calculations.
• The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
• We have had to invest in some training for our developers to learn Drupal.

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• I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
• We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.

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