Acquia Digital Experience Platform vs. Salesforce Audience Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 8.2 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Salesforce Audience Studio
Score 8.3 out of 10
N/A
Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform. The technology is based on the former Krux DMP acquired by Salesforce in 2016.N/A
Pricing
Acquia Digital Experience PlatformSalesforce Audience Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformSalesforce Audience Studio
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformSalesforce Audience Studio
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformSalesforce Audience Studio
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.0
28 Ratings
10% above category average
Salesforce Audience Studio
-
Ratings
Role-based user permissions8.028 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.1
26 Ratings
2% below category average
Salesforce Audience Studio
-
Ratings
API7.225 Ratings00 Ratings
Internationalization / multi-language6.919 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.5
24 Ratings
10% above category average
Salesforce Audience Studio
-
Ratings
WYSIWYG editor7.819 Ratings00 Ratings
Code quality / cleanliness7.221 Ratings00 Ratings
Admin section7.824 Ratings00 Ratings
Page templates7.518 Ratings00 Ratings
Library of website themes6.715 Ratings00 Ratings
Mobile optimization / responsive design7.417 Ratings00 Ratings
Publishing workflow8.021 Ratings00 Ratings
Form generator7.714 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.6
20 Ratings
17% above category average
Salesforce Audience Studio
-
Ratings
Content taxonomy8.018 Ratings00 Ratings
SEO support7.516 Ratings00 Ratings
Bulk management7.018 Ratings00 Ratings
Availability / breadth of extensions7.419 Ratings00 Ratings
Community / comment management8.115 Ratings00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Salesforce Audience Studio
7.7
23 Ratings
5% below category average
Collection of first-party data00 Ratings8.223 Ratings
Collection of third-party data00 Ratings7.322 Ratings
Access to Third-party Data Providers00 Ratings7.521 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Salesforce Audience Studio
8.2
23 Ratings
2% below category average
Audience taxonomy00 Ratings8.023 Ratings
Tag Management00 Ratings8.323 Ratings
Data Analysis Dashboard00 Ratings8.423 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Salesforce Audience Studio
7.7
21 Ratings
5% below category average
Data Transfer00 Ratings7.821 Ratings
DSP integration00 Ratings7.620 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Salesforce Audience Studio
7.9
23 Ratings
3% below category average
Campaign Analytics00 Ratings7.723 Ratings
Audience Analytics00 Ratings8.123 Ratings
Best Alternatives
Acquia Digital Experience PlatformSalesforce Audience Studio
Small Businesses
WordPress VIP
WordPress VIP
Score 9.4 out of 10
MediaMath
MediaMath
Score 8.1 out of 10
Medium-sized Companies
WordPress VIP
WordPress VIP
Score 9.4 out of 10
Oracle CX Marketing
Oracle CX Marketing
Score 8.5 out of 10
Enterprises
Tridion
Tridion
Score 9.3 out of 10
Oracle CX Marketing
Oracle CX Marketing
Score 8.5 out of 10
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User Ratings
Acquia Digital Experience PlatformSalesforce Audience Studio
Likelihood to Recommend
8.3
(69 ratings)
8.2
(23 ratings)
Likelihood to Renew
5.7
(10 ratings)
4.0
(1 ratings)
Usability
8.2
(2 ratings)
4.5
(4 ratings)
Support Rating
8.4
(3 ratings)
6.2
(3 ratings)
Implementation Rating
9.1
(1 ratings)
3.0
(1 ratings)
Product Scalability
7.6
(51 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformSalesforce Audience Studio
Likelihood to Recommend
Acquia
Acquia Cloud is well suited for organizations and teams without the ability to support their own hosting, such as on AWS, Digital Ocean, etc. If a team has the ability (and desire) to manage it themselves, I'm not sure I would recommend it. However, if your team needs reliable, hands-off Drupal hosting, I would definitely recommend Acquia Cloud. Once a deployment pipeline is configured, it's very nearly set-and-forget as far as server configuration is concerned
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Salesforce
Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
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Pros
Acquia
  • Easy to manage multiple environments and a team of Site Developers and Site Administrators
  • Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
  • Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
  • Excellent and responsive support
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Salesforce
  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
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Cons
Acquia
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
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Salesforce
  • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
  • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Salesforce
we moved away from it
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Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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Salesforce
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
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Support Rating
Acquia
They are absolutely fabulous and have never dropped the ball in 8 years of us being on the platform. If it wasn't for Drupal 8/9 being unrealistically complicated compared to other offerings like Django/Wagtail we'd be still with Acquia and Drupal.
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Salesforce
The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
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Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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Salesforce
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
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Alternatives Considered
Acquia
We use AWS (a variety of services inside AWS) to host our less than mission-critical sites. These are great options for sites that are relatively simple, technically, and/or that can tolerate occasional problems. However, Acquia Digital Experience Platform does provide a level of concierge service that I have appreciated when it comes to running a highly available web application.
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Salesforce
We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
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Scalability
Acquia
Since the beginning of the website rebuild project, our agency gathered our needs and expectations. We also shared several technical or SEO specifications, and they have been able to fully adapt the software to our needs, in order to create a custom interface that we can easy use on a daily-basis.
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Salesforce
No answers on this topic
Return on Investment
Acquia
  • It's done a really nice job of allowing us to focus on business-specific needs as opposed to infrastructure/security issues. The platform is rock solid from a support and security standpoint.
  • The ability to add automation and levels of personalization without having to break the bank has been a big boost to clients.
  • Unfortunately, our adoption of Site Studio was short-lived due to some inherent restrictions that limited the level of customization we were able to do.
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Salesforce
  • Tracking online traffic sources and client paths to specific forms and contact pages have improved
  • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
  • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
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ScreenShots