59 Ratings
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Score 8.1 out of 100
39 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
6.9
Collection of first-party data
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Collection of third-party data
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
6.9
Access to Third-party Data Providers
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
5.8

Data Classification

Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
Audience taxonomy
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
8.0
Tag Management
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Data Analysis Dashboard
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
8.1

Ad Network Integration

Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Data Transfer
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
DSP integration
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.1

DMP Analytics

Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Campaign Analytics
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Audience Analytics
Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.2

Pros

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

Cons

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Likelihood to Renew

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

Usability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.7
Based on 5 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

Support Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.2
Based on 4 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

Implementation Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

Alternatives Considered

Acquia Digital Experience Platform

We decided to switch as Acquia/Drupal looked to have a better library of 'off the shelf' modules that could easily be integrated into the platform. The hosting and CDN options were comparable however I was personally happier with Acquia's close relationship with Cloudflare.
Nick Lamming | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

Scalability

Acquia Digital Experience Platform

Acquia Digital Experience Platform 8.8
Based on 2 answers
The data Acquia collects, and the way it displays it and is able to be imported into other tools is useful beyond just teams working on our main website. Segment data can be collected and imported into other tools to help further break down user metrics based on certain criteria we have deemed important.
Ben Tolmachoff, MBA | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Return on Investment

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

Acquia Digital Experience Platform

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquia Digital Experience Platform
8.9
Salesforce Audience Studio (formerly Salesforce DMP)
6.5

Likelihood to Renew

Acquia Digital Experience Platform
10.0
Salesforce Audience Studio (formerly Salesforce DMP)
4.0

Usability

Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.7

Support Rating

Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
7.2

Implementation Rating

Acquia Digital Experience Platform
Salesforce Audience Studio (formerly Salesforce DMP)
3.0

Scalability

Acquia Digital Experience Platform
8.8
Salesforce Audience Studio (formerly Salesforce DMP)

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