44 Ratings
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Score 7.5 out of 100
20 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Acquia Open Digital Experience Platform (DXP)

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr | TrustRadius Reviewer

Feature Rating Comparison

Security

Acquia Open Digital Experience Platform (DXP)
7.9
Aprimo
Role-based user permissions
Acquia Open Digital Experience Platform (DXP)
7.9
Aprimo

Platform & Infrastructure

Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo
API
Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo
Internationalization / multi-language
Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo

Web Content Creation

Acquia Open Digital Experience Platform (DXP)
8.5
Aprimo
WYSIWYG editor
Acquia Open Digital Experience Platform (DXP)
10.0
Aprimo
Code quality / cleanliness
Acquia Open Digital Experience Platform (DXP)
9.0
Aprimo
Admin section
Acquia Open Digital Experience Platform (DXP)
9.0
Aprimo
Page templates
Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo
Library of website themes
Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo
Mobile optimization / responsive design
Acquia Open Digital Experience Platform (DXP)
9.0
Aprimo
Publishing workflow
Acquia Open Digital Experience Platform (DXP)
9.0
Aprimo
Form generator
Acquia Open Digital Experience Platform (DXP)
6.0
Aprimo

Web Content Management

Acquia Open Digital Experience Platform (DXP)
8.4
Aprimo
Content taxonomy
Acquia Open Digital Experience Platform (DXP)
9.0
Aprimo
SEO support
Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo
Bulk management
Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo
Availability / breadth of extensions
Acquia Open Digital Experience Platform (DXP)
9.0
Aprimo
Community / comment management
Acquia Open Digital Experience Platform (DXP)
8.0
Aprimo

Pros

Acquia Open Digital Experience Platform (DXP)

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
Anonymous | TrustRadius Reviewer

Cons

Acquia Open Digital Experience Platform (DXP)

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquia Open Digital Experience Platform (DXP)

Acquia Open Digital Experience Platform (DXP) 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins | TrustRadius Reviewer

Usability

Acquia Open Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr | TrustRadius Reviewer

Reliability and Availability

Acquia Open Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 10.0
Based on 2 answers
We have not yet experienced any downtime
Anonymous | TrustRadius Reviewer

Performance

Acquia Open Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 2 answers
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Anonymous | TrustRadius Reviewer

Support Rating

Acquia Open Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 2 answers
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
Anonymous | TrustRadius Reviewer

In-Person Training

Acquia Open Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Anonymous | TrustRadius Reviewer

Online Training

Acquia Open Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acquia Open Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 10.0
Based on 2 answers
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acquia Open Digital Experience Platform (DXP)

If you're project requires a multisite architecture with scalable site deployment, and your budget allows, I would recommend Acquia. Acquia pricing sits more on an Enterprise level, so it is overwhelming if you're hosting a smaller site. Pantheon is much more suited for smaller, one-off, independent sites, and they provide similar tooling, availability, and free SSL with every site. If you need to control every aspect of your server environment and you have a server admin on staff, then Rackspace can provide you with an open hosting environment for you to configure yourself.
Kyle Taylor | TrustRadius Reviewer

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
Anonymous | TrustRadius Reviewer

Return on Investment

Acquia Open Digital Experience Platform (DXP)

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo | TrustRadius Reviewer

Screenshots

Pricing Details

Acquia Open Digital Experience Platform (DXP)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquia Open Digital Experience Platform (DXP)
7.1
Aprimo
6.0

Likelihood to Renew

Acquia Open Digital Experience Platform (DXP)
10.0
Aprimo
5.9

Usability

Acquia Open Digital Experience Platform (DXP)
Aprimo
3.7

Reliability and Availability

Acquia Open Digital Experience Platform (DXP)
Aprimo
10.0

Performance

Acquia Open Digital Experience Platform (DXP)
Aprimo
8.0

Support Rating

Acquia Open Digital Experience Platform (DXP)
Aprimo
8.0

In-Person Training

Acquia Open Digital Experience Platform (DXP)
Aprimo
8.0

Online Training

Acquia Open Digital Experience Platform (DXP)
Aprimo
6.0

Implementation Rating

Acquia Open Digital Experience Platform (DXP)
Aprimo
10.0

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