What users are saying about
40 Ratings
40 Ratings
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Score 7.9 out of 101
31 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Acquia

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman profile photo

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Feature Rating Comparison

Security

Acquia
8.8
Adobe Audience Manager
Role-based user permissions
Acquia
8.8
Adobe Audience Manager

Platform & Infrastructure

Acquia
8.5
Adobe Audience Manager
API
Acquia
9.0
Adobe Audience Manager
Internationalization / multi-language
Acquia
8.1
Adobe Audience Manager

Web Content Creation

Acquia
7.4
Adobe Audience Manager
WYSIWYG editor
Acquia
8.0
Adobe Audience Manager
Code quality / cleanliness
Acquia
8.9
Adobe Audience Manager
Admin section
Acquia
7.8
Adobe Audience Manager
Page templates
Acquia
8.0
Adobe Audience Manager
Library of website themes
Acquia
6.0
Adobe Audience Manager
Mobile optimization / responsive design
Acquia
7.0
Adobe Audience Manager
Publishing workflow
Acquia
7.8
Adobe Audience Manager
Form generator
Acquia
6.1
Adobe Audience Manager

Web Content Management

Acquia
8.5
Adobe Audience Manager
Content taxonomy
Acquia
8.0
Adobe Audience Manager
SEO support
Acquia
9.1
Adobe Audience Manager
Bulk management
Acquia
7.7
Adobe Audience Manager
Availability / breadth of extensions
Acquia
9.1
Adobe Audience Manager
Community / comment management
Acquia
8.6
Adobe Audience Manager

Data Collection

Acquia
Adobe Audience Manager
9.2
Collection of first-party data
Acquia
Adobe Audience Manager
9.5
Collection of third-party data
Acquia
Adobe Audience Manager
9.0
Access to Third-party Data Providers
Acquia
Adobe Audience Manager
9.0

Data Classification

Acquia
Adobe Audience Manager
8.5
Audience taxonomy
Acquia
Adobe Audience Manager
8.5
Tag Management
Acquia
Adobe Audience Manager
8.0
Data Analysis Dashboard
Acquia
Adobe Audience Manager
9.0

Ad Network Integration

Acquia
Adobe Audience Manager
8.0
Data Transfer
Acquia
Adobe Audience Manager
8.0
DSP integration
Acquia
Adobe Audience Manager
8.0

DMP Analytics

Acquia
Adobe Audience Manager
8.0
Campaign Analytics
Acquia
Adobe Audience Manager
7.5
Audience Analytics
Acquia
Adobe Audience Manager
8.5

Pros

  • Hosting
  • Support
  • Specially tuned environments
Eric Steinborn profile photo
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo

Cons

  • It was difficult getting Varnish caches to clear because we used a CDN.
  • Their highest tiers can be quite expensive.
  • They leverage a Drupal multi-site, but a distro-based solution such as the one offered by Pantheon is more enterprise ready.
No photo available
  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

Likelihood to Renew

Acquia10.0
Based on 8 answers
Acquia makes Drupal better and contributes significantly to the development of the project. The people are great and we are happy to be a partner
Ivo Radulovski profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Acquia is more fully featured and mature.
No photo available
From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo

Return on Investment

  • Team time spent on deployment process is greatly reduced.
  • Reliable and scalable environment.
Lincoln Souza profile photo
  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

Screenshots

Acquia
Adobe Audience Manager

Pricing Details

Acquia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details