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40 Ratings
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Score 7.9 out of 101
14 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Acquia

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman profile photo

Salesforce DMP (formerly Krux)

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
Jade St-Laurent, Gestion de projet data profile photo

Feature Rating Comparison

Security

Acquia
8.8
Salesforce DMP (formerly Krux)
Role-based user permissions
Acquia
8.8
Salesforce DMP (formerly Krux)

Platform & Infrastructure

Acquia
8.5
Salesforce DMP (formerly Krux)
API
Acquia
9.0
Salesforce DMP (formerly Krux)
Internationalization / multi-language
Acquia
8.1
Salesforce DMP (formerly Krux)

Web Content Creation

Acquia
7.4
Salesforce DMP (formerly Krux)
WYSIWYG editor
Acquia
8.0
Salesforce DMP (formerly Krux)
Code quality / cleanliness
Acquia
8.9
Salesforce DMP (formerly Krux)
Admin section
Acquia
7.8
Salesforce DMP (formerly Krux)
Page templates
Acquia
8.0
Salesforce DMP (formerly Krux)
Library of website themes
Acquia
6.0
Salesforce DMP (formerly Krux)
Mobile optimization / responsive design
Acquia
7.0
Salesforce DMP (formerly Krux)
Publishing workflow
Acquia
7.8
Salesforce DMP (formerly Krux)
Form generator
Acquia
6.1
Salesforce DMP (formerly Krux)

Web Content Management

Acquia
8.5
Salesforce DMP (formerly Krux)
Content taxonomy
Acquia
8.0
Salesforce DMP (formerly Krux)
SEO support
Acquia
9.1
Salesforce DMP (formerly Krux)
Bulk management
Acquia
7.7
Salesforce DMP (formerly Krux)
Availability / breadth of extensions
Acquia
9.1
Salesforce DMP (formerly Krux)
Community / comment management
Acquia
8.6
Salesforce DMP (formerly Krux)

Data Collection

Acquia
Salesforce DMP (formerly Krux)
10.0
Collection of first-party data
Acquia
Salesforce DMP (formerly Krux)
10.0
Collection of third-party data
Acquia
Salesforce DMP (formerly Krux)
10.0
Access to Third-party Data Providers
Acquia
Salesforce DMP (formerly Krux)
10.0

Data Classification

Acquia
Salesforce DMP (formerly Krux)
8.7
Audience taxonomy
Acquia
Salesforce DMP (formerly Krux)
10.0
Tag Management
Acquia
Salesforce DMP (formerly Krux)
9.0
Data Analysis Dashboard
Acquia
Salesforce DMP (formerly Krux)
7.0

Ad Network Integration

Acquia
Salesforce DMP (formerly Krux)
9.5
Data Transfer
Acquia
Salesforce DMP (formerly Krux)
9.0
DSP integration
Acquia
Salesforce DMP (formerly Krux)
10.0

DMP Analytics

Acquia
Salesforce DMP (formerly Krux)
8.0
Campaign Analytics
Acquia
Salesforce DMP (formerly Krux)
8.0
Audience Analytics
Acquia
Salesforce DMP (formerly Krux)
8.0

Pros

  • Acquia has a variety of products and services that serve a variety of clients that span across many industries. The wide variety of use cases, supported by hundreds of case studies, make selling Acquia to our customers very easy.
  • Acquia's platform is secure, scalable, and designed specifically for Drupal allowing us to get projects started much smoother and quicker.
  • Acquia is always innovating and providing new products for their entire suite. Acquia's LIFT product is a game changing platform that is starting to provide a personalization solution meant for any size client and project website.
Zach Ettelman profile photo
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
Jade St-Laurent, Gestion de projet data profile photo

Cons

  • Acquia's pricing is sporadic across each product offering and for each industry vertical. Making pricing more standard across the board would help alleviate some of the doubt from our clients when they go to Acquia's site to see different products.
  • Acquia's BLT is a new and innovative product, but still lacks a lot of use cases. This comes with more implementation examples which will definitely come with time.
  • There is sometimes an inconsistency among different Acquia sales people and account managers. This results in a vastly different experience when bringing clients to Acquia. Mixed with Acquia's strange salesperson geographic/industry allocation, this has caused confusion for us and our clients. We'd love to see Acquia reps be more consistent across the board.
Zach Ettelman profile photo
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
Jade St-Laurent, Gestion de projet data profile photo

Likelihood to Renew

Acquia10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Cost - Acquia provides more granular control of the costs.Interface - Acquia interface is a bit cleaner, although Patheon may have a few more features.
No photo available
Improvements in 1st Party integration.
John Oghia profile photo

Return on Investment

  • Increased efficiency for developers
  • Less reliance on internal staff for support
  • Lower cost of Acquia vs. cost of self hosting/support
Eric Steinborn profile photo
  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data profile photo

Screenshots

Acquia
Salesforce DMP (formerly Krux)

Pricing Details

Acquia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce DMP (formerly Krux)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details