What users are saying about

Acquia

39 Ratings
Score 7.7 out of 101

Salesforce DMP (formerly Krux)

14 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Acquia

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman profile photo

Salesforce DMP (formerly Krux)

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
Jade St-Laurent, Gestion de projet data profile photo

Feature Rating Comparison

Security

Acquia
8.9
Salesforce DMP (formerly Krux)
Role-based user permissions
Acquia
8.9
Salesforce DMP (formerly Krux)

Platform & Infrastructure

Acquia
8.5
Salesforce DMP (formerly Krux)
API
Acquia
9.0
Salesforce DMP (formerly Krux)
Internationalization / multi-language
Acquia
8.1
Salesforce DMP (formerly Krux)

Web Content Creation

Acquia
7.4
Salesforce DMP (formerly Krux)
WYSIWYG editor
Acquia
8.0
Salesforce DMP (formerly Krux)
Code quality / cleanliness
Acquia
8.8
Salesforce DMP (formerly Krux)
Admin section
Acquia
7.8
Salesforce DMP (formerly Krux)
Page templates
Acquia
8.0
Salesforce DMP (formerly Krux)
Library of website themes
Acquia
6.0
Salesforce DMP (formerly Krux)
Mobile optimization / responsive design
Acquia
7.0
Salesforce DMP (formerly Krux)
Publishing workflow
Acquia
7.8
Salesforce DMP (formerly Krux)
Form generator
Acquia
6.1
Salesforce DMP (formerly Krux)

Web Content Management

Acquia
8.5
Salesforce DMP (formerly Krux)
Content taxonomy
Acquia
8.0
Salesforce DMP (formerly Krux)
SEO support
Acquia
9.0
Salesforce DMP (formerly Krux)
Bulk management
Acquia
7.6
Salesforce DMP (formerly Krux)
Availability / breadth of extensions
Acquia
9.1
Salesforce DMP (formerly Krux)
Community / comment management
Acquia
8.5
Salesforce DMP (formerly Krux)

Data Collection

Acquia
Salesforce DMP (formerly Krux)
10.0
Collection of first-party data
Acquia
Salesforce DMP (formerly Krux)
10.0
Collection of third-party data
Acquia
Salesforce DMP (formerly Krux)
10.0
Access to Third-party Data Providers
Acquia
Salesforce DMP (formerly Krux)
10.0

Data Classification

Acquia
Salesforce DMP (formerly Krux)
8.7
Audience taxonomy
Acquia
Salesforce DMP (formerly Krux)
10.0
Tag Management
Acquia
Salesforce DMP (formerly Krux)
9.0
Data Analysis Dashboard
Acquia
Salesforce DMP (formerly Krux)
7.0

Ad Network Integration

Acquia
Salesforce DMP (formerly Krux)
9.5
Data Transfer
Acquia
Salesforce DMP (formerly Krux)
9.0
DSP integration
Acquia
Salesforce DMP (formerly Krux)
10.0

DMP Analytics

Acquia
Salesforce DMP (formerly Krux)
8.0
Campaign Analytics
Acquia
Salesforce DMP (formerly Krux)
8.0
Audience Analytics
Acquia
Salesforce DMP (formerly Krux)
8.0

Pros

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford profile photo
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
Jade St-Laurent, Gestion de projet data profile photo

Cons

  • Not much
  • Send us free candy
  • Continue doing what they are doing
Chris Hood profile photo
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
Jade St-Laurent, Gestion de projet data profile photo

Likelihood to Renew

Acquia10.0
Based on 8 answers
Acquia makes Drupal better and contributes significantly to the development of the project. The people are great and we are happy to be a partner
Ivo Radulovski profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

  1. Setting up a local development environment with Drupal is easy and cheap
  2. Setting up an efficient development/deployment process is easy.
  3. Theming SharePoint is extremely difficult.
  4. Many SharePoint modules (aka webparts) are quirky and don't work as expected.
  5. Lists and libraries are quirky and also often do not work as expected.
  6. SharePoint is slow and does not give you real access to the database that powers it.
Ivo Radulovski profile photo
Improvements in 1st Party integration.
John Oghia profile photo

Return on Investment

  • better support
  • more sales
  • faster development
Ivo Radulovski profile photo
  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data profile photo

Screenshots

Acquia
Salesforce DMP (formerly Krux)

Pricing Details

Acquia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce DMP (formerly Krux)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details