What users are saying about
25 Ratings
25 Ratings
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Score 6.5 out of 101
3 Ratings
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Score 4.3 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.
Emmanuelle Ruscio profile photo

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
AdGear Advertiser
3.5
Data Transfer
Acquisio
AdGear Advertiser
4.0
DSP integration
Acquisio
AdGear Advertiser
3.0

Ad Campaigns

Acquisio
AdGear Advertiser
3.8
Ad campaign creation
Acquisio
AdGear Advertiser
3.0
Ad deployment
Acquisio
AdGear Advertiser
5.0
Display advertising
Acquisio
AdGear Advertiser
4.0
Ad display and retargeting segmentation
Acquisio
AdGear Advertiser
3.0
Sequence targeting
Acquisio
AdGear Advertiser
4.0

Ad Reporting & Analytics

Acquisio
AdGear Advertiser
4.2
Ad dashboards
Acquisio
AdGear Advertiser
3.0
Ad performance reports
Acquisio
AdGear Advertiser
5.0
Ad conversion tracking
Acquisio
AdGear Advertiser
3.0
Ad attribution reporting
Acquisio
AdGear Advertiser
6.0
Cross-channel ad management
Acquisio
AdGear Advertiser
4.0
Ad forecasting and optimization
Acquisio
AdGear Advertiser
4.0

Pros

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Ben Hopper | Digital Marketing Specialist profile photo
  • Easy setup
  • Smart product
No photo available

Cons

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo
  • Slow design
  • Needs more analytics
No photo available

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist profile photo
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details