What users are saying about
25 Ratings
9 Ratings
25 Ratings
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Score 6.5 out of 101
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.9 out of 101

Likelihood to Recommend

Acquisio

This would not be a good solution for smaller agencies with clients with small ad spends.
No photo available

AdGooroo

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
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Pros

Acquisio

  • The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
  • The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
No photo available

AdGooroo

  • It allows us to access and customize SEM data and Adgooroo's industry.
  • Adgooroo API supports the data transfer formats, including Json and xml
  • We are free to develop in the language of our choice, such as NET and PHP
  • Allows me to deliver more knowledge and insights to the clients.
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Cons

Acquisio

  • Support isn't horrible, but it could be better.
  • Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
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AdGooroo

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
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Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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AdGooroo

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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AdGooroo

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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AdGooroo

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
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AdGooroo

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo

AdGooroo

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
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Return on Investment

Acquisio

  • I would say it's had a positive impact, since we can aggregate ROAS data more easily for eComm, especially.
Amanda West-Bookwalter profile photo

AdGooroo

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
No photo available

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdGooroo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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